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How Michael Thomas Merges Skill, Focus and Mental Strength To Be Great

26 Thursday Dec 2019

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Saints WO Michael Thomas was the sixth receiver selected (second round, 47th selection overall) in the 2016 NFL draft. Coming out of Ohio State, he didn’t get much hype; he went in the second round after guys like Baylor’s Corey Coleman (1/15, Browns) and Mississippi’s Laquon Treadwell (1/23, Vikings).

Last Sunday, Thomas set the NFL record for most receptions in a single season, surpassing Indianapolis’ Marvin Harrison, who had 143 in 2002. Thomas has 145. And there’s still one game left.

How did Thomas go from a mid-level prospect to arguably the best receiver in the game? The short answer: skill, mental performance and focus.

Thomas has elite receiving skill: Obviously, Thomas is an elite athlete, but he’s a better football player. At six-foot-three and 212 pounds, he has good size, but his measurables at the NFL level are average to above-average. At the combine, his 40 time was 4.57; Notre Dame’s Will Fuller, for example — taken by the Texans 26 spots before Thomas — ran a 4.32.

Skill, more than athleticism, is what makes Thomas great.

“My hands,” said Thomas when asked what sets him apart. “The way I know how to create separation.”

“[It’s] attention to detail,” said Keyshawn Johnson who, in addition to being a Pro-Bowl receiver in the 90s, is also Thomas’s uncle. “When you’re running the right routes and you’re doing everything the right way, you’ll be difficult to guard.”

Thomas has clearly committed himself to doing everything the right way. It’s paid off in high-level skills that allow him to produce at a record-setting pace. He’s not a track star. He’s a receiver.

Thomas is a strong mental performer: The most obvious component of Thomas’ mental game is his unwavering belief in himself.

“I just love his mindset,” says his quarterback, Drew Brees. “He is going to look you dead in the eye and say, ‘I am going to get open.’ And you believe him.”

Thomas is clearly confident –- and, just as important, he has reason to be. His intense focus on improvement gives him an edge. He knows the work he puts in and his own desire to be great, so he knows he’ll win his matchups.

“I don’t care who’s in front of me,” says Thomas. “I just gotta make my plays and play my game.”

Thomas is laser-focused on improvement: This point could fall under the umbrella of mental performance, but it’s worth noting because of its importance: Thomas is laser-focused on improvement. It shows up, for instance, in practice.

“He’s an extremely hard practice player,” said Saints head coach Sean Payton.

“Here’s the thing: If you saw the guy work and you saw the guy prepare, it’s just what we see every day in practice, honestly,” Brees said.

The best players practice the hardest.

It’s also worth noting that Thomas has seemingly eliminated distractions from his processes. He got a big contract before this season; other than that, you’ve probably never read about anything he’s done off the field. It’s because he’s so focused toward what he does on it.

Skill and mental performance cause greatness: I help athletes maximize their mental performance. It’s a needed component of elite athletic performance, but high-level skill is crucial, too. That’s why I partner with DeAundre Muhammad at Traction Athletic Performance. Dre (who played at Indiana University and with the Raiders) is a nationally recognized wide receiver consultant who helps athletes with skill development to reach next-level performance.

The bottom line: taken together, elite skill and mental performance create greatness. As his 145 receptions clearly show, Thomas has both.

This week’s post is the latest in a series of guest columns by Donovan Martin, who heads Ft. Wayne, Ind.-based Donovan Mental Performance. Donovan and his team are doing exciting things to help athletes bring their very best to the court, diamond or gridiron. We introduced Donovan in November on our Friday Wrap, and he’s addressed topics like the mental side of being a kicker, how two great teams prepare for a showdown, why some teams always win and others always lose and the pros and cons of perfectionism in this space. 

TESTED: A Short Film About Some Long Years for Trainer Kevin Dunn

20 Friday Dec 2019

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About a week ago, my longtime friend, Kevin Dunn of TEST Football Academy, sent me a link. It led to a 30-minute video posted on YouTube, and I was blown away after watching the first five minutes, but quickly got distracted and didn’t get to finish it.

Kevin persisted, however, and asked this week if I’d ever finished it. I felt guilty about it, and immediately went home and watched it in its entirety. I’m really glad I did. Kevin and I have known each other for the better part of 20 years, but I didn’t really know him until I watched his story, which is called TESTED.

It tells the story of Kevin’s challenges raising two children with significant medical needs, as well as as his brother, who was part of the TEST team before his tragic death a few years ago. It’s a movie about family and, of course, football, but also something that should appeal to anyone who aspires to do something great in this arena and the serious obstacles you might face.

I encourage you to watch the video. In the meantime, I asked Kevin a few questions about the film and the story it tells. My questions and his answers are below.

Had you known what your next 20 years would look like, would you have started TEST?

“When you take on a project as large as this, you commit your life to something that will hopefully be thriving long after you leave this earth. The legacy we are creating here is a special one. The 20-year journey was well worth the ride knowing the players and families we helped along the way and the long-term generational impact obtaining a career in the NFL would have on them.”

How did your experience with your children’s medical situations help you deal with the problems your brother faced? Or did those experiences help at all?

“It’s hard to believe in miracles until that’s the only option you have. I found myself on a rollercoaster of emotions going through all of the medical emergencies with my kids which ultimately led to the point of actually mourning the loss of my son who was non-verbal, autistic and had severe hydrocephalus.  The dreams you have of how life was supposed to be all of the sudden disappeared. Hearing ‘Dada’ or ‘I love you,’ making friends, girlfriends, sports, proms, college, marriage and grandkids, all became things that Kurtis would never get to experience. That was a hard pill to swallow. There were definitely several years where I became angry and resentful, but my children solidified the necessity of faith in my life and have ultimately given me the best, most compassionate perspective to want to help kids that can’t help themselves.

“Because I walked through that battlefield early on, it literally felt like I was in a war and by nature, became numb to bad news.  It kept me calm and patient during a very difficult year for our family as we tried to help my brother.  I’m proud of the man he was becoming and how amazing he was with my kids. The camping trips, the Santa suits, and all of the time he spent with them was truly a blessing. We choose to remember the positives he brought to our world and are reminded that there are no guarantees in life.”

Dealing with aspiring NFL players can be grueling for a lot of reasons. How did your daily challenges raising your kids help you in your work with young athletes?

“Winners make things happen, losers let things happen. The only way you can make a good decision is to know all the variables.  I was making life-and-death decisions for my kids since I was 27 years old. I didn’t have time to wait for paper-pushers at insurance companies to determine whether or not it was appropriate for Kurt to get his surgery in NYC with the best heart surgeon for the job. After being denied three times, I finally won that battle, and it is one of the reasons Kurtis is with us today.

“I approach my business decisions with the same level of intensity.  Getting into the NFL is truly a life-or-death situation for some kids.  I will fight until my very last breath to help athletes save themselves.”

Viewers are treated to you singing at the end of Tested. Do you ever sing for your guys around the facility? Maybe throw in a little rap?

“I did have one moment in time at the (NFL Combine) when the room we had came with a mic and I broke out a beat-box session. It’s some serious comic relief.  But in all seriousness, in the film, I sang that song at my dad’s funeral. We all have special gifts to give that are more valuable than money, and that was one that money couldn’t buy.

“I hope this film is a blessing to people that are going through storms in their lives. I hope it encourages them to keep fighting and being teachable in moments of struggle. The storm will eventually subside along with the emotions that surrounds it. This journey has opened my eyes to so many incredible things that most of us take for granted.  I will live forever by my dad’s quote on the wall, ‘if you start the game, finish it at 100 percent.'”

 

‘Haunted’ by 29 for 30: What Brees’ Big Day Can Teach Athletes

19 Thursday Dec 2019

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Monday night, Saints QB Drew Brees completed 29-of-30 passes as New Orleans dominated the Colts, 34-7.

His completion percentage of 96.7 set the NFL single-game mark for quarterbacks with more than 25 attempts. He also happened to set the all-time NFL passing touchdown record, moving ahead of Peyton Manning into first place with 541. It was an incredible performance.

After the game, though, Brees’ mind was on his incompletion.

“I’ll be honest with you,” he told ESPN, “you always think about the one that you missed. If I just set my darn feet and throw it to the running back, it’s 30 for 30, so that one may haunt me for a little while.”

Brees’ focus on the negative is a sign of his intense perfectionism. It’s a trait that can set high achievers apart. But it can also bring them down. Here’s how obsessing over perfection can impact athletes, both positively and negatively – and what athletes should do about it.

An obsession with perfection can lead to high achievement: Athletes obsessed with perfection tend to get closer to it. They’re focused on improvement. They’re motivated. They will grind and work to be the best – to be perfect.

These are the characteristics most athletes associate with perfectionism, which is why it tends to be painted in a favorable light.

An obsession with perfection can lead to mental health problems: Michael Phelps’ story is instructive. Regarded by many as the all-time greatest Olympian (and certainly worth of inclusion in the greatest-athlete-ever debate), Phelps achieved incredible things because he was obsessed with perfection.

When he retired, though, he couldn’t fulfill his obsession – and he became depressed to the point of becoming suicidal. (He’s since become a spokesman for mental health.) Athletes who are compulsively perfectionistic in sports performance will struggle when sports performance can’t be their central role.

An obsession with perfection can impede performance: On the other hand, an obsession with perfection can hinder athletes during performance.

Perfectionism involves a compulsive focus on what can be improved. This means dwelling on past mistakes. Athletes who obsess over perfection, but who aren’t mentally equipped to deal with mistakes, will be derailed when things go wrong. Great performances will unravel quickly.

So what should high achievers do?

High achievers tend to be perfectionistic; the danger is in obsession. Here are some things they can do to combat this.

Recognize compulsion. Most athletes don’t understand that when they need perfection, it becomes a harmful compulsion. The first step in combatting this harm is to recognize it.

Set limits. Reflecting on mistakes is natural, but it has to be capped. Former North Carolina basketball coach Dean Smith famously instructed Michael Jordan to set a time limit for dwelling on the negatives of a performance in order to maintain his productivity and health.

Focus on process over results. At its core, an obsession with perfection is an obsession with results. Athletes should focus on the elements of performance they can control. The process ultimately gives the most satisfaction.

Mental training can help, too. I can help athletes to manage perfectionistic tendencies with clinically proven techniques. With training, athletes can use their desire to be great to their benefit and minimize its harmful tendencies.

It’s what Drew Brees has done; after throwing his first incompletion in the first half, he immediately settled back in to complete 22 passes in a row. It wasn’t perfection. But that will only bother him for a little while.

This week’s post is the latest in a series of guest columns by Donovan Martin, who heads Ft. Wayne, Ind.-based Donovan Mental Performance. Donovan and his team are doing exciting things to help athletes bring their very best to the court, diamond or gridiron. We introduced Donovan in November on our Friday Wrap, and he’s addressed topics like the mental side of being a kicker, how two great teams prepare for a showdown and why some teams always win and others always lose in this space. 

Culture: Why the Patriots Usually Win and Browns Usually Lose

13 Friday Dec 2019

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This week, we’ve turned our blog over to Donovan Martin of Ft. Wayne, Ind.-based Donovan Mental Performance. Donovan and his team are doing exciting things to help athletes bring their very best to the court, diamond or gridiron. We introduced Donovan in November on our Friday Wrap, and he’s addressed topics like the mental side of being a kicker and how two great teams prepare for a showdown in this space. 

For the second consecutive Sunday, the Patriots lost. In the aftermath, national sports outlets are buzzing about the team’s decline. Is the dynasty crumbling? Is the offense irreparably broken? Is Tom Brady finally done?

It’s an outsized reaction to a two-game streak. Still, it’s understandable, because since 2001 (Brady’s first year starting) the Patriots have only experienced back-to-back losses nine times. They’ve won 230 times. When you almost never lose, losing becomes news.

The Browns, on the other hand, won on Sunday, notching only their 98th win since 2001. Two years ago, they didn’t win a single game. But thanks to an influx of talent (including the acquisition of WO Odell Beckham Jr.) in the offseason, they entered 2019 with national pundits on their bandwagon and their sights set on the Super Bowl.

When you almost never win, the chance of winning becomes news. Now, after seven losses, they have a 4% chance to make the playoffs. Why do the Patriots consistently win while the Browns consistently struggle? It’s not talent; arguably, the Browns are more talented this year.

It’s culture. Poor cultures impede high performance. Strong cultures cultivate high performance.

Here’s how.

Strong cultures encourage humility: Winning teams don’t have ego issues. Ego issues represent distractions. Strong cultures don’t tolerate distractions, which means that humility is mandatory.

Brady, for example, has famously taken team-friendly contracts, prioritizing the team’s success over his immediate finances. As a whole, the Patriots are known for merging big personalities seamlessly into their team environment (think WO Randy Moss in 2007) while moving on quickly from players who don’t conform.

Humility leads to limited distractions and team success.

Strong cultures align individuals to a purpose: The Patriots are purposed to win football games. It’s why Bill Belichick never answers questions about anything other than football (and why he barely spends any time answering questions at all). It’s why the team gets accused of running up the score on bad teams (because they’re continuing to strive for improvement).

Yes, ostensibly, all teams are purposed to win. But weak cultures create contexts where players are quick to break ranks – to go for big plays, to focus on stats, etc.

As for the Browns, Beckham’s rumored to be asking opposing coaches to “come get me [out of Cleveland]” after games. Quarterback Baker Mayfield has laid the blame for Beckham’s frustration on the team’s training staff.

In team sports, alignment is crucial.

Strong cultures build leaders: Finally, in strong cultures, leaders create leaders.

The Patriots are known for making nobodies into winners despite constantly picking at the bottom of the draft. Julian Edelman was a quarterback at Kent State who was taken in the seventh round and converted to receiver. Former Patriots receiver Wes Welker went undrafted. Even former linebacker Tedy Bruschi was taken in the third round. And of course, Brady went in the sixth. Each turned into a star.

The team simply has a culture that builds people into higher performers and better leaders.

How to build strong culture: The idea isn’t to hate on the Browns or to idolize the Patriots. The truth is that every team wants to build a strong culture. It’s simply not easy to do.

But mental training can help. I work with teams to develop and refine strong cultures using proven techniques, including mantra identification, visualization, and goal-setting. These tactics help to build a culture of unity and strength that, in the long run, must be set by leadership and carried by players.

That’s why it helps to have a coach like Belichick – even if he’s lost two straight games.

 

How the Ravens and 49ers Put On A Show of Peak Performance

06 Friday Dec 2019

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This week, we’ve once again turned our blog over to Donovan Martin of Ft. Wayne, Ind.-based Donovan Mental Performance. Donovan and his team are doing exciting things to help athletes bring their very best to the court, diamond or gridiron. We introduced Donovan in last week’s Friday Wrap. 

The Ravens beat the 49ers on Sunday in a showdown between, arguably, the NFL’s best two teams. There’s no arguing that these were two red-hot teams performing at peak levels.

In a steady rain, both teams traded blows, playing out a heavyweight matchup nearly to a draw until Justin Tucker drilled a 49-yard field goal as time expired to give the Ravens the win.

After the game, both teams were upbeat. They’d been tested. They’d delivered. Each team’s belief – and drive – were unshaken. Mentally, both were champions: two elite teams maintaining high levels of performance.

Let’s break down how they did it.

Pre-game: Excited, not intimidated

Poor mental performance coincides with anxiety or doubt. But when you’re performing at a high mental level, challenges don’t intimidate you. They excite you. That’s where both of these teams were prior to Sunday’s game.

“Anybody can be stopped,” 49ers defensive lineman DeForest Buckner said before Sunday’s game when asked whether he was worried about Ravens QB Lamar Jackson. No intimidation there, despite going against the league’s MVP front-runner.

On the other side, Ravens players welcomed the challenge. “We respect the heck out of them, because, shoot, they’re 10-1,” said wideout Willie Snead IV. “It’s going to be a huge challenge for us, and we’re looking forward to it.”

Peak mental performance means getting excited about challenges.

Game time: Locked in, not distracted

The highest level of mental performance happens in “the zone” – a state where distractions aren’t recognized, challenges are embraced, and peak performance happens effortlessly. Throughout Sunday’s game, even as they traded momentum-setting highlights, both teams were consistently in the zone.

Take Jackson’s big fumble in the third quarter. He kept the ball on a third-and-one and went streaking 20 yards around the left edge when he had the ball poked out via a spinning tackle. The 49ers recovered it in what seemed to be a game-shifting play.

However, Jackson didn’t let the miscue take him out of the zone. He jumped up, patted himself on the chest as if to say, “my bad,” and immediately got set to go back to work. He didn’t let it become a distraction. Eventually, he led the game-winning drive.

He was locked in.

Post-game: Focused on the process, not the result

Finally, high-level mental performance requires a focus on what’s controllable: the process of improvement. Results are secondary. After the game, both teams’ demeanors were proof of their peak mental performances.

Fans might’ve expected Jackson to be happy with the win, but the QB was actually focused on what he wanted to improve. “Horrible,” Jackson said when asked how he felt about his passing performance. “Oh, man. I was throwing passes behind receivers. . . it was ticking me off.”

The 49ers were focused on improvement, too. “Yeah, I thought it was a real good football game,” head coach Kyle Shanahan said in the post-game presser. “We knew it was going to be a very physical dogfight . . . I liked how our defense played. There’s still things they can do better.”

A focus on improvement, win or lose, is a sign of peak mental performance.

Mental Training Empowers Peak Performance

Reaching the levels that the Ravens and 49ers did on Sunday isn’t easy. Mental training can help athletes get there. Donovan Martin can teach individuals and teams how to embrace challenges, eliminate distractions, and stay in the zone with clinically proven techniques.

And, as both teams showed on Sunday, those things pay off.

For more on peak performance in the business of college and pro football, make sure to register for our free Friday Wrap.

What Could Joey Slye Have Done Differently?

27 Wednesday Nov 2019

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Panthers’ rookie Joey Slye has made 19 field goals in 2019.

He hasn’t missed from between 30-39 yards. He’s made six kicks from beyond 50 yards, tying him with Graham Gano for the most 50+ makes in a single Panthers’ season. After last Sunday’s 34-31 loss to division rival New Orleans, however, he may be out of a job.

Slye missed two extra points and a field goal with two minutes left, all wide to the right. The Panthers lost by three to the Saints, an outcome that essentially ended the team’s playoff hopes. Slye confessed he “felt terrible” about the result, and while teammates were supportive of the rookie, the Panthers announced on Monday that they’ll be holding kicking tryouts – a sign the team’s coaching staff doesn’t have much patience for his struggles.

What could Slye have done differently? And is there anything he can do to recover? We asked Donovan Martin of Ft. Wayne, Ind.-based Traction Athletic Performance what he would recommend to a placekicker struggling with in-game anxiety.

Here’s how kickers can maintain focus, enter the zone, and nail kicks.

  • Don’t focus on results

Kicking is as much about regulating anxiety as it is about nailing mechanics. If you focus on the results, your head will start spinning with the gravity of the situation and your anxiety will throw your mechanics for a loop. It’s like rock climbing or walking a high wire; you don’t look down and you don’t think about what will happen if you make a mistake. You focus on the next step or the hold in front of you.

Envision a perfectly executed process and control what you can control.

  • Don’t overanalyze

Slye’s mind was on his mechanics after the game. “If I’m pushing right, it usually means I’m planting too deep,” Slye said, according to the Panthers’ official website. “My heel was past the ball, that’s going to leave my hips open to miss right.”

He’s right, but the knowledge didn’t help. Actually, Slye was probably too worried about mechanics when he lined up for that final field goal.

You drill mechanics every day. Trust them. Fixing them in-game is nearly impossible because it introduces thinking into a process that should be automatic, leaving room for doubt and anxiety. Envision nailing the process. Don’t pick apart your mechanics.

  • Know how to enter ‘the zone’

The best way to regulate the zone is through routine.

Like golfers or free-throw shooters, kickers need to make what they do repeatable. You should have a sequence of events leading up to the kick that allows you to lock in. And you need to have the focus to not let that routine be disturbed by any distractions –- even a previous missed kick.

Entering the zone can also be facilitated by practicing mindfulness or meditation. These practices can help to mitigate distractions (something kickers must excel at), allowing your unconscious mind to regulate the kick.

  • Mental training helps

As Slye revealed on Sunday, performing under pressure is difficult. Mental toughness is a necessity. For Slye (and maybe for you), the good news is that it can be improved.

Donovan Martin can teach you how to practice and apply the focus required to set up a sequence, turn off the anxiety and doubt, and enter the zone to confidently execute every kick with peak performance.

What I’ve Learned About The College Recruiting Community

21 Thursday Nov 2019

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For the last three months, I’ve been crisscrossing Texas meeting with people in the college recruiting, personnel, operations and analytics community (which I’ll call the recruiting community in today’s post). It’s been a pleasure getting to know them.

To a man, they are impressive and knowledgeable. Many have been receptive to the ITL Recruiting Symposium that’s ahead in Fort Worth Jan. 3-4, and others haven’t (for good reasons). Either way, it’s been very educational. Here are some of the things I’ve learned.

  • They are smart, hard-working, passionate and love football: But you already knew that.
  • Most people at the “executive level” of college football operations are in their late 30s and 40s: This was a real revelation to me. I guess I’ve gotten used to the idea of these departments being populated by young grinders, and to some extent, that’s true. But the ones driving them are often approaching middle age.
  • Evaluation has been devalued: Maybe one or two of the schools I’ve met with have a formal evaluation training protocol. The lion’s share do not. Some just try to identify volunteers who played in high school. Some have monthly scouting sessions where a coach tries to impart wisdom. Others just figure they’ll take whatever they get from their volunteers and low-level employees. The thing is, in college, at least, there’s a long bridge between identifying good players and actually signing them.
  • They are intimately aware of the value of “sex appeal:” These people know that flash sells. They know young people prize this. In fact, you could almost draw a line between the schools that have multiple employees on the graphic design side and those who have volunteers, or just one designer. Those who’ve fully committed to the Photoshop and social media artisans are having more success. This lesson was ingrained in me even more after I asked people in the industry whether they’d rather hire an ex-NFL scout or a bullet-proof graphic designer. The results were unanimous and one-sided.
  • They aren’t as awed by the NFL as I thought they would be: There are a lot of reasons for that. One, I think most realize that if they aren’t scouting assistants by the time they’re 26-27, it’s probably too late. Two, they realize their skillsets are not really in evaluation, and they are loathe to start over. Three, their salaries are creeping up, and they’re starting families. Four, they know that getting NFL opportunities is often as much about who you know as it is how good you are.
  • They are not as beholden to scouts as I expected: Most of the people I’ve spoken to see the NFL as something that happens or doesn’t, and it matters little to them if it does. It’s not that they’re insensitive. It’s just that they are so overworked that they don’t have time to set aside to truly promote their kids (outside of the specific NFL liaisons, of course).
  • They are very beholden to their head coaches: NFL scouts often travel in packs and get to know scouts with other teams; they develop a heavy sense of fraternity. Not so in the recruiting community. They work extremely hard and most are very gifted, but they know that their fates are essentially tied to what happens on Saturdays. If their head coach goes, they go, too. And they might not ever resurface unless he gets another chance.
  • They’ve paid a heavy price to work in football: They start in early August. They’re working long days and every weekend all the way until Thanksgiving. Then, while most students are focused on finals and vacation, they are in overdrive until the week before Christmas. Next up for many/most is bowl play, so they’re out with the team until Christmas (some until New Year’s). They get a little time off until the AFCA convention starts in early January, but then it’s back to work for February signing day. Then spring ball begins, and the rush of spring and summer recruiting, when prospective players are visiting. And remember, most of these people are volunteers, part-timers, or making less than $30,000 annually while working 60-70 hours per week. They are essentially putting their social and personal lives on hold to chase a dream. No one’s putting a gun to their heads, but it’s still a lot to process.

If you’re interested in learning more about college football behind the scenes — or any other part of the football business — make sure to register for our weekly Friday Wrap. It comes out tomorrow at 6:30 p.m. CST. Sign up here.

Do Marketing Reps See the NCAA NIL Ruling Having a Major Impact?

14 Thursday Nov 2019

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As you know, the NCAA has ruled that student-athletes will be able to profit off their names, images and likenesses (NIL) as soon as a uniform policy can be developed, which might be as soon as January 2021. Obviously, it’s a radical change, and one we’ve already dealt with to some degree (here and here).

The move was met with alarm by most people in the college football community that we spoke to, but we decided to get a different perspective. So we decided to reach out to people who work with NFL players on the marketing side. Would this be as big as some think it will be?

We asked: Let’s say the NIL rule came into effect this January, and you’re representing Clemson QB Trevor Lawrence. Who’s your first call? What’s your first move? What does the market look like?

Here’s what we were told.

  • “A lot of it would deal with what Trevor was interested in doing. People have this idea that there’s gonna be this overabundance of money going to these kids, and I think it’s gonna temper things. It will be interesting to see. These universities, I feel like, when the rule goes into effect, will be a huge push with their third parties (IMG College, Learfield  Sports, etc.). IMG is the go-between with corporate sponsors, so they’re gonna tell these players, ‘you need to work with IMG. IMG is gonna bring you all these opportunities,’ which I think for a lot of kids make sense. For the vast majority, it will make sense, but for a guy like Trevor Lawrence, really, his competition is the school, from a marketing standpoint. A guy like Trevor Lawrence, his marketability extends beyond what Clemson is providing. He would need to go outside the Learfield/IMG model and have his own representation that looks out for his interest. . . The shoe companies will be in a predicament. Adidas is gonna want to sign a Trevor Lawrence, but Trevor may not be able to wear Adidas cleats on the field. Where (the shoe companies) will run into trouble is, all the schools that Adidas has a deal with, the schools will want the shoe companies to spend their money with their top guys. . . Would definitely limit his exposure, where he’s on TV and print media. initially it’s a bad look if he’s plastered everywhere, and I think most guys aren’t gonna want that. Maximize your value, minimize your time commitment. Some guys are as big in college as they’ll ever be. Maybe a (Oklahoma QB) Jalen Hurts is a little different. Really don’t know what kind of NFL prospect he’s gonna be, so you capitalize on his marketability now.”
  • “First move, contact my most deep-pocketed financial advisors and partner with them to come up with a very large marketing guarantee for someone the stature of Lawrence. Let’s call it $10M up front. Obviously the player doesn’t collect on the marketing deals until the $10M is recouped. Next, I negotiate multi-year deals with all the major apparel and trading card companies. After that, I reach out to up-and -coming companies in various business segments and try to acquire equity stakes in those companies for my client. Smaller upfront payout to my client, but fair-sized equity stake in that company. Lastly, I reach out to various Hollywood agencies such as WMA/Endeavor, ICM and CAA and gauge their interest in co-repping my client for any opportunities in the movie/TV world.”
  • “Shoe and apparel, then beverage, then local memorabilia. Then regional car dealership. Also, probably the opposite brand from who the school is in bed with. It would benefit the shoe company to have one person on the team to wear something completely different.”

Want more football from a business perspective? Make sure to register for our Friday Wrap, which comes out every Friday at 6:30 p.m. CST. You can do that here.

A Look at the ’19 NFL Draft Class and Modern Roster Trends

27 Friday Sep 2019

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If you want to know how the league changes from year to year, you need to look at its composition. Which positions are becoming more highly valued? How are defenses countering offensive trends, and how is that showing up in the composition of the league?

There’s much more to look at than just draft picks. Each year, hundreds of undrafted rookies make teams as part of the 53-man roster or the practice squad. You have to really go inside the numbers to pull out the trends. Here are a few things we found:

  • It’s become rare to see a team carrying more than two quarterbacks. What’s more, we live in a golden age of passers with fewer than 10 teams beginning the season with a different starter from 2018. Still, that hasn’t stopped passers from getting signed at a steady rate. The number of passers repped by agents in each draft class is about 80, plus or minus five, and that’s been pretty consistent over the past five years. As a matter of fact, it’s been exactly 80 each of the last two years. When you consider that QBs are pricey to represent, it’s a questionable choice to sign them.
  • Outside of specialists (punters, kickers and long-snappers) and fullbacks, the position that sends up the fewest members per draft class is center. Only 22 made it this year; last year, it was even fewer (17). The silver lining? Of the 22 who made it to a team this year (UDFA or draftee), 19 were on the roster in Week 1. Last year, 17 of 20 (85 percent) made it from camp to the roster.
  • Last year featured an interesting anomaly (or a scary lack of talent): defensive ends, normally a pretty in-need position, succeeded in making teams at only a 20 percent rate (29 of 139). This year, those numbers rebounded in a big way as 62 of 144 defensive ends made teams (43.1 percent). Part of this can be explained as the position is going from being a traditional defensive end to an “edge” player who can be more of a linebacker. I expect these numbers to be resolved as we more forward and defensive end and outside linebacker differentiate themselves.

There’s plenty more to learn if you check out our grid, which is linked to each of the other four years that we’ve examined, going back to 2015. Another way to study league trends is to read our weekly Friday Wrap, which goes out in less than three hours (6:30 p.m. CDT). We’ve got more trends that we identified, but that’s not all. We talk about the college and football business every week for our thousands of readers.

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Spotrac: NFL’s Top Five Highest Cash Payrolls

20 Friday Sep 2019

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One of the benefits of being in a business for almost two decades is that you make a lot of relationships, good and bad, and you get to sort out the pretenders from the legit sources of information. One of our new friends, Mike Ginnitti of Spotrac, is definitely “legit.” 

If you read this blog regularly, you’re the kind of person who doesn’t need an introduction to what Mike and the team at Spotrac do. This week, with Super Bowl-winning QBs and All-Pro cornerbacks suddenly on the block, trade winds are in the air. But which teams can easily take on salary this time of year? And which one’s can’t? We asked Mike to give us a look at which teams have the highest cash payrolls and which ones have the lowest. Below are his thoughts.

While much is made of the highest paid players or the teams with the fewest or least amount of cap space in a given year, the notion of actual cash paid out by a team is often overlooked. Here’s a quick breakdown of the top and bottom five cash payrolls in the NFL for the 2019 season, which includes all active salaries, players on reserve lists, and dead cash – or cash being paid out to players who were released but still had guarantees. Note: this is a snapshot look, as these numbers change on a daily basis. For a look at Spotrac’s Team Cash Tracker, click here.

Top-five highest cash payrolls, in order:

Atlanta Falcons, $256.7M: The Falcons have big-time bonuses for Matt Ryan ($33.25M), Julio Jones ($25M), & Grady Jarrett ($18M) taking up the bulk of their 2019 payroll, & another $14M allocated to players already on their injured reserve list. Their payroll signifies that the Falcons consider themselves inside of a window to win, even if the play on the field isn’t quite cooperating just yet. Over 61% of the Falcons’ 2019 payroll is being allocated to the offensive side of the ball.

Philadelphia Eagles, $212.4M: The Eagles routinely keep a high cash payroll because of the way in which they structure their contracts: high cash early with the mindset that multiple salaries will be restructured into bonuses in years 2, 3 and sometimes 4. Most of the Eagles’ high cash earners in 2019 fall under this category (Alshon Jeffery, Lane Johnson, Fletcher Cox). The big exception, of course, is QB Carson Wentz, who takes in $17M in year one of his sophomore extension, and who will see nearly $40M cash in 2020. Over 58% of the Eagles’ cash payroll this year belongs to offensive players.

New York Jets, $208.3M: Of the Top 10 cash payrolls, only two teams are spending more on their defense than their offense in 2019: the Jets (51%) and the Packers (52%). For New York, that’s due in large part to the blockbuster free agent signing of C.J. Mosley ($19M) and No. 3 overall selection Quinnen Williams ($16.7M). Elsewhere the Jets already have $20M of cash locked into players on injured reserve or non-football injury (NFI) lists, and another $2.25M allocated to suspended players. Sam Darnold ($1.85M) ranks 25th among Jets’ cash salaries for 2019.

Pittsburgh Steelers, $207.4M: The Steelers have $102M spent on their offense (44% of which belong to the now-injured Ben Roethlisberger), $98M allocated to their defense and a little more than $5.6M on special teams. Restructured contracts for Joe Haden and Maurkice Pouncey round out the big numbers this year, while newly drafted inside linebacker Devin Bush sees $12.2M in his rookie campaign. Many of these numbers drop off considerably in 2020, as Pittsburgh currently has just $132M cash spent into next season, with 39 contracts locked in.

Minnesota Vikings, $203.3M: The Vikings have done a remarkable job of keeping their core players around despite pressure to earn more elsewhere. Big-time extensions for Adam Thielen and Anthony Barr combine with recent deals for Kirk Cousins, Xavier Rhodes and Danielle Hunter for a top-heavy cash payroll in 2019. These five players combine for 39 percent of the Vikings’ entire payroll this season.

So which five teams have the most cap room to play with, if they so chose? You’ll have to read our Friday Wrap to get the five teams on the other end of the scale. Don’t get it already? You can register here.