So if you passed the NFL Agent Exam this summer, today is your big debut. Your name got published on the NFLPA website and you may now call yourself an NFL contract advisor.
Whether you’ve got years of NIL experience or you’re starting from zero as a player rep, you may be feeling a little uncertain about the next steps. May we make a few suggestions? Here are a few tips.
Don’t take this year off: It is so tempting to do this, and it makes sense. You can do things now that you weren’t capable of before you were certified. Still, it’s critical to sign one or two players this year, even if they aren’t potential first-rounders.
Be humble (especially on socials): It amazes me some of the self-worship I see out of new agents on Instagram (especially). I honestly don’t know what that accomplishes, and honestly, if you don’t succeed in the business, you’re going to feel pretty dumb and might be deleting those posts one of these days.
Don’t go cheap: I know, this is easy for me to say, especially given that you’ve been doing nothing but writing checks, seemingly, over the past month. Spend money wisely, but spend it. For example, don’t buy any of these contact lists floating around. Having a number is useless if you don’t have a relationship with the coach, scout, GM or player you’re calling.
Be patient: You’re probably hoping you can “microwave” a network of NFL scouts, and believe me, I understand. The thing is, if you try to force friendships with scouts, you’re liable to do more harm than good. Sign a good player and scouts will want to get to know you. It’s the only way.
Find a veteran agency you can partner with — and have reasonable expectations: This is something we’ve gotten aggressive about in the past year, through our Bridge Program but also just spontaneously when the opportunity presents itself. In the last 48 hours, we’ve connected two new agents to established firms. The key is, neither one of these agents was looking for a big salary (or any salary). To their credit, they just want to learn, and I feel they’ll get far more than that out of the deals.
Avoid signing any players that call you: As tempting as it is to sign a player who finds your number on the Players Association website, fight the temptation. With expanded practice squads and the UFL giving players new film all the time, if a player is on the street, there’s a reason for it.
If you’re a new agent, congratulations! You’ve done something special, but there’s still a long way to go. We can help. Start by signing up for our free newsletter, the Friday Wrap, here.