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~ The daily blog written by ITL's Neil Stratton

Succeed in Football

Monthly Archives: March 2017

Will Your Client Have a Job in a Month? Here’s Some Help

31 Friday Mar 2017

Posted by itlneil in Agents

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NFL agent

If you’re a young agent reading this, just hoping that your client’s name gets called late (or during the UDFA process) in four weeks, you’re probably trying to weigh everything you’re reading and hearing online. Today, let’s give it our best shot and try to make sense of it.

  • The best indicator seems to be calls from multiple members of the the same team’s personnel department. “I knew he had serious interest . . . when teams would call multiple times just to see how he was doing,” one agent said. “When . . . they are calling multiple times by multiple personnel people, then you can tell the interest is genuine.”
  • For an agent to know his client has moved from undrafted free agent to definite draftee status, the standard seems to be calls from more than half teams and multiple calls from at least a half-dozen teams.
  • As for the substance of the calls, when teams are asking who else is calling, that’s interest they aren’t faking.
  • We’ve gotten mixed signals on the value of interview requests at all-star games. Some teams are just doing their due diligence, while others are indicating true interest. “I would say this,” said one agent. “At his all-star game, he met with 25 teams, which is a good sign.” Furthermore, in this case, the player met with the team that wound up drafting him three times at the same game, though they kept their interest under wraps until draft day.
  • Of course, simple interviews at all-star games aren’t always predictors – the Chiefs are one team that likes to meet with as many all-star participants as possible. In fact, such meetings can be a downright false flag. “At the all-star games, a team’s initial board may not even be set yet,” said one wary agent, “so an area scout may like a kid as a camp-to-PFA guy early on, but after all the reports and pro day times come in, the kid is off the board. So what was once legitimate interest is now gone. But the player and agent may not realize it.”
  • On the other hand, obviously, Top 30 visits are for real. “Looking back, when he got five Top-30’s, that’s really the biggest sign,” said the same agent, whose client was drafted in the sixth round after attending a lower-tier all-star game. “If you’re not getting at least a few top-30’s, that’s a bad sign I would say.”
  • Another sure bet for a late-round prospect that didn’t attend the combine is when a team brings him in for a physical (a routine part of a Top 30 visit) or requests medical records. One agent told me that there’s no way an NFL team will draft a player unless they’ve conducted their own physical on him or he had an extensive physical done at the combine. When a player is drafted and fails his physical, most GMs and head coaches see that as a black mark against their own scouting and evaluation.

Obviously, this doesn’t give you a set of hard and fast rules, but hopefully, it gives you a little more direction, whether that’s good news or bad news. Good luck next month.

Leverage

24 Friday Mar 2017

Posted by itlneil in Agents

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NFL agent

I know we just wrapped up a four-week series on things any NFL agent hopeful needs to know before getting certified. However, upon further review, I’ve come up with one more. Let me illustrate it with a couple of stories involving my team, the Saints.

  • You may have read that Sean Payton and Johnny Manziel met during Super Bowl week, and rumor has it Payton is weighing giving him a shot with the team. My wife (who always refers to herself as ‘knowing more football than most women’) and I were discussing it, and she said she thought it was a bad idea putting a player with substance abuse problems in New Orleans. Though I saw her point, I disagreed. Manziel has plenty of athletic ability, and Payton has all the leverage, I said. He’ll sign a veteran minimum deal, and if he messes up, he’s gone. Simple as that.
  • Meanwhile, the Saints are seriously considering bringing in DC Malcolm Butler, which would require a trade with the Pats because he’s a restricted free agent. Though it’s incredibly exciting to think of a big-time corner coming to New Orleans, the question is, how much is too much to give the Patriots for a guy that could suddenly experience a lack of drive after going from an undrafted rookie — a guy that didn’t even get a UDFA deal, but who had to come in on a tryout — to a man making $13 or $14 million per year? There’s certainly precedent when it comes to the Saints spending lots of money on free agent DBs who crap out almost immediately. Don’t believe it? Mention the names David, Browner or Byrd to any Who Dat guy, and watch how he twists his face into a look of disgust.

If you want to be a success as an NFL contract advisor, you have to have ‘hand’ over your client. Problem is, that’s becoming increasingly harder to do. The NFLPA, which you might expect would have your back, is increasingly interested in encouraging players to go agent-free. Meanwhile, ‘what do I get?’ is the money question that any prospect worth signing has for you, and there’s no signing a decent player without providing combine prep, which is probably $10,000 minimum. And don’t forget, a player can fire his agent any day, any time, for any reason, and all he has to do is give five days notice. I think this is one reason so many first-year agents sign small-school players. Not only are they easier to recruit, and might be less inclined to demanding big-time training, but their road is steeper anyway. They can’t be as disposable with their agents.

Of course, to some degree, NFL teams are the same way. When you draft a player in the first round, you are handing him anywhere from $5 million to $20 million guaranteed, and you pretty much can’t cut him for three years, even if he’s a Manziel-style distraction/bust. Players know this. That’s why it takes real character (and/or just downright love of playing football) to make it to a second deal and really have staying power in the league.

If you’re going to succeed in football, you’d better figure out a way to gain sway with the players you sign. It’s one of the real challenges of the game, especially for new agents.

New Agent Primer: The Draft and Your Odds

16 Thursday Mar 2017

Posted by itlneil in Agents

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NFL agent

In a few months, about 300 aspiring agents will assemble in Washington, D.C., for the 2017 NFLPA Contract Advisors Exam. If the last few years are any indication, at some point, one of the lecturers will ask the class how many expect to sign a player who will be drafted the following year. At least two-thirds of hands will raise, maybe more.

The truth is that, on average, maybe six people should raise their hands, and of those six, five are already employees of major agencies that will represent several draftees. Of those who are truly independent, who arrived with no ties to the big firms, maybe one hand should be raised. On an odd year, two.

There’s a perception that if a draft prospect completes four years in a decent FBS college program, starting a year or two, the natural progression is that he goes to the pros and plays 2-3 years. After all, that’s why the average career is so short, right? Everyone gets their shot, but only the Peyton Mannings and Deion Sanders have really long careers? And worst-case scenario, they go to the CFL, where they play for 6-7 years before moving on, right?

This perception is a big part of the problem, both for prospective agents and the players themselves. The problem is that it’s hard to perceive of the sheer volume of players vying for the 250 draft slots and 300 undrafted free agent contracts every year.

Let’s look at raw numbers. There are 125 FBS programs. Let’s say, on average, each of them has 10 graduating seniors that started a season or two, so that’s a pool of 1,250 players (conservatively). Last year, there were 484 rookies that made rosters (53 or practice squad), so right off the bat, that’s less than half of all draft-eligible seniors the NFL can fit onto its rosters. Now consider that of that 484, probably 100 never made it to their senior seasons. So that’s 384 jobs for 1,250 seniors, and we’re not even looking at the hundreds of FCS, DII and DIII players in the pool. Last year, 76 players made rosters from sub-FBS programs. So now let’s say 300 jobs for FBS players, just to make the math easier.

Of that 300, the vast majority will be signed by firms that have been around for years. Let’s say 250 go to established agencies. That leaves about 50 ‘make it’ kids left for mid-sized, small and rookie agents and agencies to divvy up. There are about 800 agents registered by the NFLPA. About 400 of them have active clients, so we’ll be generous and call them all ‘established.’ That leaves 400 agents vying for those 50 kids that slip through the cracks, yet make a practice squad (more likely) or roster (less likely). Oh, by the way, if your client makes a practice squad, you can’t bill him. So you get zero ROI on your training and recruiting investment. Ouch.

Of course, we’re just talking about making a team, for a game or two. All 32 teams are constantly churning the bottom of their rosters, shuffling players in and out due to injuries or just plain trying to improve their talent level. Making a team for any length of time introduces another reducing variable that we won’t even go into. But I don’t think we need to. You get the point.

Bottom line, if you’re taking the test this summer, or plan to in coming years, good for you, and I salute and congratulate you. But I want you to know what you face, and I want you to take seriously the challenge ahead of you. I’m always here to help, and I hope you’ll let me. Good luck.

New Agent Primer: The ‘Knowing Scouts’ Dilemma

10 Friday Mar 2017

Posted by itlneil in Agents, Scouts

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NFL agent, NFL Scouting

If you’ve been reading my blog the past two weeks, you know I’ve already broken a lot of ground on this topic (here and here), but let me dig a little deeper into this issue.

The one question I get the most often from new agents is, how do I get to know and build trust with scouts? How do I get to a point where a scout will give me honest feedback on a player I’m recruiting, and perhaps even recommend sleepers? If I could answer this question, I’d probably not be handing it out on a blog.

It’s a Catch-22 situation that all goes back to the ‘quid pro quo’ nature of the business. As an agent, until you have clients that interest scouts, they don’t particularly want to know you. Once you do have clients of some worth, they will be more interested, but in direct proportion to the ability of your client. In other words, the big firms get the big players, and therefore have the deep and long-lasting relationship with NFL power brokers that ensure their continued success.

So how do you get around this? We’re trying different ways of doing that. Last year, we helped five agencies contract with former NFL scouts, and while we won’t have results for about a month-and-a-half, all the agents I’ve spoken to about the program were especially satisfied. In December, we referred interested agents to a former NFL scouting executive who gave them a professional, insightful report on any player they wanted to know about, and it was very reasonably priced. We’re working on some other options for agents as they recruit the 2018 class and I think they’ll be helpful, too. But the bottom line is that, unless you’re connected to a top prospect or you’re a former NFL scout yourself, you’re going to have to figure out the players that have the best chance on your own during your first go-round. We offer several ways to find those players, but there’s no avoiding a sense of risk. The key is managing that risk and not letting it choke you.

If you’re in that big group with no ties to scouts or executives, here’s the good news: often, scouts don’t know the answers, either. Even though they’re out on the road, checking their sources and watching film, they get things wrong all the time. I have several stories from personal experience running all-star games and trying to build a roster that scouts had signed off on that prove this. You might find players that you think can play, and you may be right.

Now, here’s the bad news: it doesn’t matter what you think. Obviously, their opinions are the ones that matter. There’s a good deal of groupthink when it comes to scouting and evaluation, and you might find a player that checks all the boxes, but for some reason just doesn’t ring the chimes with many (or any) teams. In this case, you will have to decide if you want to trust yourself, or if you want to find someone you might not like as much, but that NFL teams seem to prefer.

It’s a conundrum, a truly difficult situation. But if you’re going to pursue NFLPA certification, you need to be prepared for it.

Next week, we’ll talk about the draft and a new agent’s odds of hearing his client’s name called during the seven rounds of picks. See you then.

New Agent Primer: Quid Pro Quo

03 Friday Mar 2017

Posted by itlneil in Agents

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NFL agent, Quid Pro

Last week, we discussed our new series of posts written with new agents in mind. Let’s open this week’s blog with a couple quick points and/or anecdotes.

  • Last night I was in a bar in downtown Indianapolis with about 500 people. There were two head coaches; dozens of scouts and NFL execs; about the same number of agents; a heavy, heavy dose of NFL Network people and writers; and several other people in marketing and finance related to the game. Why were they all there, besides the obvious alcohol-related and social reasons? Because everyone there had something that everyone else wanted. Specifically, information.
  • I’ve spent a lot of this week talking with scouts and executives about a project I’m working on. Along the way, it’s given me a chance to talk about the nature of climbing the NFL ladder, getting bigger and better jobs, and the like. To a man, everyone has discussed the role the media plays in getting recognized, and the difficulty of charming ‘the snake’ without getting wrapped in it.
  • About 10 years ago, I had a conversation with an agent who’s pretty big now. He was really despondent because he hadn’t developed relationships with scouts, and therefore was getting shut out of information he needed to find and sign good players. Over the years, for a number of reasons, he came into a much better class of signees, and voila! Suddenly he had so many contacts in scouting and evaluation that, well, he’s not so despondent anymore.

What I’m trying to say is that rarely does anyone in the football business (or maybe any business) do anything as a favor. Scouts only talk to agents if the agents have players that interest them. Front office executives only give tips to the media if they’ll make them look good in print. Those executives usually only get their jobs if they can make the people hiring them look good. One hand washes the other, over and over.

The point is, no matter how nice a guy you are, or how qualified or whatever, unless you’ve got significant leverage, it’s very hard to become successful in this business over night. Shoot, it’s why so many talented people try hard to build a place in the game but fail.

You can graduate from the finest schools in America with a 4.0 in sport management, and it doesn’t really matter. You can sign players and give them everything they ask for, but it won’t really matter. In fact, you can be really nice, and honest, and hard-working, and it doesn’t matter. All that matters is being able to provide something to others that they need. That’s the cold, dog-eat-dog nature of this business, and I think it’s something you have to know going in, whether you want to be an agent, a scout, a coach or a player.

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