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Succeed in Football

Monthly Archives: October 2020

Ask the NFL Scout: Six Things From Ahmad Russell (ex-Colts)

30 Friday Oct 2020

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Thursday night, we had the third in our four-part Zoom series with former NFL scouts and executives. Our guest was former Colts area scout Ahmad Russell, who also spent several years with the Eagles.

Here are a few things I learned from his nearly 90-minute session.

  • Scouts come from all kinds of places, but Ahmad’s story is unique. After he didn’t get any satisfactory job offers out of college and didn’t get any camp offers (he played at Colgate), he opted to to go Japan and teach. That was in August of 2001, but his 9/11 experience is another story. While in Japan, he began playing fantasy basketball, which piqued his interest in scouting and evaluation. So he went online and scanned every scout and executive bio in the NFL, noticing that several got their master’s from the UMass sport management program, so he applied (from Japan). Once he got accepted, he heavily mined the UMass network until, upon completion of his master’s, he got three NFL offers. He chose the Eagles, partially because of their success and partially because of their proximity.
  • Ahmad has several insights about the GMs and future GMs he worked with (including Howie Roseman, Chris Ballard, Jason Licht and Ryan Grigson). His insights were too many to detail here, but one thing stuck out in my mind. Ahmad said he befriended the Eagles GM during Roseman’s days as the team counsel, so when Roseman began to have a larger profile on the evaluation side, Ahmad already had a relationship with him. That was beneficial for a number of reasons. I respect Ahmad for having time for Roseman before he was part of his chain of command. Never forget: it’s a relationship business.
  • We’ve been discussing the 2016 draft each week, and it’s been really illuminating. For example, say what you will about how teams value triangle numbers vs. film, but Ahmad was the latest scout to cite speed in explaining why Ohio State WO Michael Thomas fell to the second round. He likewise pointed to speed in why Baylor WO Corey Coleman was the first receiver off the board. As you know, Coleman is no longer in the league. Speed is sexy, and scouts are human. That’s all there is to it.
  • Cowboys QB Dak Prescott is known as a high-character player and a leader of men, but Ahmad may deserve some of the credit. He told the story of when he interviewed Prescott at the Senior Bowl and confronted him about several off-field issues that surfaced during the evaluation phase. Ahmad even said he called Prescott a “thug” in the interview session. To Prescott’s credit, he took the hard conversation to heart, and the results have been clear.
  • Ahmad is the first scout to cop to his team trying to move up to take Ole Miss OT Laremy Tunsil during his famous slide. He said he recalls trying to strike a deal with the Saints, who picked 12. When the teams couldn’t strike a deal, the Dolphins moved up to 13 by trading with the Eagles.
  • Due to his domestic assault charges, the Colts had taken West Alabama WO Tyreek Hill completely off their board. He was a no-draft for Indy.

Next week, we conclude our series with former Raiders scout Raleigh McKenzie. It’s gonna be a blast. Want in? Click here. We’ve recorded all four of our sessions (ex-Rams scout Danton Barto in Week 1 and former Bills GM Doug Whaley in Week 2). If you’d like the first three videos and a chance to sit in next week, click here.

For more on the business of football, make sure to register for the Friday Wrap.

Ask the NFL GM: Eight Things I Learned from Doug Whaley’s Zoom Session

23 Friday Oct 2020

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NFL GM Doug Whaley

Last week in this space, we discussed ITL’s Fourth Quarter series in which we bring in a former scout or NFL executive as our Zoom guest. Last week, it was former Rams area scout Danton Barto, who was excellent. Tonight, it was former Bills GM Doug Whaley, who was also outstanding.

Here are eight things I found interesting in Doug’s session.

  • Doug graduated from Pitt and immediately took a job in the investment business as a trader in New York, but after getting an offer to intern for the Steelers, he passed it up immediately and returned to Pittsburgh. That’s the kind of passion you have to have to succeed in football — the willingness to pass up a job that could be incredibly lucrative to chase an opportunity that could be lucrative, but that comes with no guarantees.
  • When Doug interviews a scout for a job, he doesn’t want to know about the scout’s successes. He wants to hear about the prospects the scout missed on, because everybody misses. It’s learning and figuring out why you missed that shows that you have a passion for the business and an interest in getting better.
  • When I asked Doug what he would do differently in his next GM job, he said, and I’m paraphrasing, that he’ll sacrifice talent for fit. He said that in Buffalo, he only wanted the very best player he could find, but he said that it’s better to take the best player that makes sense in your system and locker room.
  • Doug is a strong believer in mentors, and he has two: legendary Steelers scout Bill Nunn and former NFL executive Charles Bailey, who’s been with the Steelers, Saints and Jaguars as well as the XFL. Doug, in turn, has three mentees.
  • We’ve been asking scouts about their experiences and insights into the 2016 NFL Draft, and Doug was asked if allegations that Ole Miss OT Laremy Tunsil had received improper payments hurt the team’s evaluation of him. Doug said that, due partially to the NCAA’s antiquated rules, he wouldn’t necessarily fault Tunsil for such payments. What would hurt him, instead, is if, years later, Tunsil divulged it to the media. That would be a red flag.
  • Why isn’t Derrick Henry a Bill? Doug said they knew he would be a power back who’s not given to making people miss. They observed that while he’s a big guy from the waist up, Buffalo’s braintrust didn’t think he was thick enough through the legs to be effective on the NFL level, or at least, to have lasting success.
  • What about Tyreek Hill? The Bills had extensive communication with people around the West Alabama program, and had taken him completely off the board due to the domestic abuse charges that have since come to light. Doug said it was a particularly sensitive area for the team given that the team’s co-owner, Kim Pegula, is a woman.
  • Given the chance, would the Bills have taken North Dakota State’s Carson Wentz or Cal’s Jared Goff? Doug said that Wentz was one of their top 10 players rated in the draft, but Goff was not. Why? They didn’t think his arm and relative lack of size and frame would play well in Buffalo winds and weather.

Next week, we’ll host former Colts scout Ahmad Russell, and I can hardly wait. We’ve got room for a few more people to listen in, so if you’re interested, hit me up here. Just $9. DMs are open. Hope you can make it.

Want more details? Check out the Friday Wrap which comes out tomorrow evening. You can register for it here.

Ask the NFL Scout: Seven Things with Danton Barto

16 Friday Oct 2020

Posted by itlneil in Scouts

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NFL scout

Last night, my longtime friend Danton Barto joined more than 50 people on a Zoom call to talk football. We spent more than an hour talking about his experiences in scouting while with the Rams; what makes a good evaluator; what to do (and not do) to get a job in the NFL; the times he was right and wrong on players; and plenty more. We also discussed his recollections of the 2016 NFL Draft, a most unique one, to be sure.

Here are seven things I learned in just the first 20 minutes.

  • Danton grew up with Taylor Morton, Senior Personnel Advisor with the Rams. Morton was instrumental in getting Danton a scouting job with the Rams.
  • Danton was hired because the Rams needed a linebacker and, as a former college linebacker (at Memphis), Morton and Rams GM Les Snead trusted his ability to evaluate them. 
  • Danton estimated he used to write reports on 400 players per year in his five-state mid-South region, and “you better know ’em” if one the team’s officials asked his opinion of them.
  • He admits that he’s seen people get a chance in scouting based on reports they’ve written, sometimes with limited formal football experience. “I’ve seen guys get opportunities because they sent in reports, and they were very good,” he said.
  • Persistence is important in getting a job, but don’t be irritating. Danton said he remembers a scouting hopeful who became a thorn in the side of members of the Rams staff. His lack of judgement wound up costing him a chance with the team.
  • The Rams actually had an analytics system that judged scouts on their reports; I’m not aware if they still do this, but if they do, it’s definitely unique. By the way, Danton came out pretty well on their grading system. 
  • I guess it’s no surprise, but the failure of first-round pick Greg Robinson, a tackle out of Auburn who was the second pick in the 2014 draft, led to a lot of soul-searching among the Rams evaluators. I got the sense that Robinson’s struggles made the Rams insecure about moving up to take Ole Miss’ Laremy Tunsil when he slid in the ’16 draft. Of course, they didn’t have a lot of ammo left after trading up to get the No. 1 pick from the Titans.

Danton talked for about an hour and 20 minutes. Want to hear the next hour? Let me know here. DMs open. 

We’ll talk more about Danton’s Zoom session in the Friday Wrap, which comes out this evening (7:30 p.m. EDT). Don’t get it? Register here.

NFL Scouts: Looking at Evaluators’ Varied Backgrounds

09 Friday Oct 2020

Posted by itlneil in Scouts

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NFL scout

Each year for most of the last decade, we’ve spent the fall months looking at each of the 32 scouting departments at Inside the League. We call it our Know Your Scouts series. Given that not all teams publicize their hiring and firing, our review always turns up changes we didn’t know about.

What’s more, however, we take a snapshot of every team’s scouts and executives, looking at their length of service with the team, how long they’ve been in scouting, etc. We also include a note about each one’s entry into scouting, relationship to others in the department, or anything else of interest. For people seeking to break into the industry, I think this is invaluable information because it provides context for how others have made it to the NFL.

So far, we’ve profiled 10 teams. Already, we’ve passed along some interesting tidbits on the scouts who evaluate talent and how they got their jobs.

  • I’d say only a third of the scouts and executives we’ve featured so far have NFL playing experience, and that’s down quite a bit from 10 years ago, when we started. The idea that today’s evaluator needs to be an ex-NFL players — or even played the game at all — is definitely changing.
  • Three current or former members of the Chiefs scouting staff (Assistant Director of Player Personnel Ryan Poles, Area Scout Trey Koziol and former NFS scout Rob Francois) played together at Boston College.
  • Current Chiefs NFS scout Cassidy Kaminski really took the road less traveled to Kansas City, serving as a personnel assistant with the Shrine Bowl while simultaneously writing for Ourlad’s, a draft service, from 2015-18. He even worked for an Australian team in 2016.
  • I’d estimate that 20-30 percent of each scouting staff has members who are directly related to someone in the organization. There’s no denying that family is a major consideration when staffing departments.
  • Maybe it’s because of analytics’ rise, but there are a handful of scouts who either played baseball at some level or worked for a Major League Baseball team before crossing over. For example, Bears National Scout Chris Prescott got started working in minor league baseball, while Broncos pro personnel director A.J. Durso played in college and Browns V.P. of Player Personnel Glenn Cook was even drafted by the Cubs. 
  • It’s interesting how many scouts worked for MLB or NBA teams in some role, while others worked for NFL agencies or were agents themselves. It’s just a reminder that relationships are key to breaking in, and you can find those relationships anywhere.
  • There are numerous examples of scouts who started out publishing their own scouting insights. They include Brian Fisher (Bills) as well as Kaminski.
  • Scouts with two teams worked in different capacities for Inside the League before being hired by NFL teams.

If you aspire to be an NFL scout someday, I encourage you to see for yourself where scouts came from by checking out our Know Your Scouts series. I guarantee you’ll gain valuable insights.

Also, make sure you check out today’s Friday Wrap, in which we discuss the backgrounds of today’s general managers. It’s valuable information if you’re interested in climbing the NFL evaluation mountain. You can register for it here. 

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