If the results of this summer’s NFL Agent Exam aren’t provided to test-takers this week (specifically, tomorrow), it won’t be long until they are (agent fees are due Oct. 1). With that in mind, the business is changing faster than ever, and I wanted to give my advice with the hope that it is beneficial to the newest agent class.

Here goes.

  • If you pass the exam, give yourself credit for that. The agent test got immeasurably harder in 2015, and it’s a true challenge now, no matter what anyone says. You should also give yourself credit for being among the few who actually pursued certification rather than those in the “one of these days” group.
  • Do not, under any circumstances, quit your day job. You will need those funds, plus the sanity of an anonymous, stable, ordered profession, to keep you on course while you build out your agency practice.
  • Proceed as if you don’t want to get hired by a big firm, because unless (a) you have a direct familial relationship with a player rated Day 1/Day 2 in a coming draft class, or you (b) have a six-figures investor willing to finance a firm, you are probably not going to get hired. There are just too many others in line ahead of you, and the line’s not getting shorter. 
  • It’s natural to want to swing for the fences, but you’ll need to be realistic about expectations. As I discussed this week at Inside the League, the number of firms that really have a crack at the difference-makers in each draft class is shrinking. For the most part, the top 100 players in the draft are already spoken for months, sometimes years, before the draft due to NIL representaton.
  • Name, image and likeness have changed the game in other ways, too. For one, we’re seeing more first-year contract advisors who are adept at the business, as evidenced by the number of new agents who had clients in the Senior Bowl and the fact that we saw so many rookie contract advisors with players drafted or signed to 90-man rosters. That used to be unheard of, but many agents today pass the exam with a number of relationships with players already locked in. 
  • Meanwhile, the expectations of those players are higher than ever. I realize you may be coming into the industry without a lot of money, hoping to beat the odds by finding a humble but highly talented diamond in the rough somewhere in the country. However, that’s a true rarity these days as the better players — even the Day 3 types — have been recruited all their lives not just by top college programs but also agencies eager to build a relationship before these players become recognizable names. 
  • For the most part, every agent class is made up three types of people. The first is youngish people, usually with limited resources, who have wanted to be agents all their lives. The second is more established people, usually attorneys, who are middle-aged, bored and looking for a new challenge and some excitement. The third is the growing body of NIL agents seeking to turn their marketing clients into NFL clients. 
  • The temptation is going to be to think that you can succeed in the business by spending minimal dollars. Given the forces at work in today’s game, I guess that depends on how you define success. If you simply aim to sign a player, that won’t be a problem. However, signing a player with a reasonable chance of making it to a 90-man roster is considerably harder. You’ll simply have to spend money, and generally tens of thousands of dollars, to get from NFLPA-certified contract advisor to actual representing an NFL player. I recognize that this is the very least popular thing I’m writing, and the least-believed thing I tell people. It’s still true. 
  • The NFLPA is not your friend. In all honesty, more often than not, it will be your adversary. It’s called the NFL Players Association, not the NFL Agents Association, for a reason. In the NFLPA’s defense, truly providing a policing body that can enforce the rules would be a near-Herculean task anyway. If you reach out to the NFLPA and someone returns your call or email within a week, count that as a big victory.
  • On the other hand, we’re moving ever-closer to a seismic shift in the business related to how players get paid, how the business is regulated, and when and how players go to the pros. No one really knows when this will take place or how it will manifest, but the dollars are just too great and soon a major entity will try to provide some guardrails, some way of regulating things. That’s a good and bad thing, but either way, it’s a major variable that’s out there, somewhere on the horizon. 

There are a few free or low-cost things you can do to become a student of the business. 

Good luck! I look forward to working with you, and I wish you great success in football.