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Category Archives: Coaches

Inside the College Advisory Committee (Pt. 1)

08 Tuesday Dec 2015

Posted by itlneil in Coaches

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Cara Luterek, NFL Front Office

The NFL’s College Advisory Committee is the group that annually accepts applications from college juniors and redshirt sophomores seeking guidance on whether or not they should enter the draft early. Though they’re often criticized in football circles for not always being accurate about their predictions, the results tell a very different story.

As players this time of year are weighing their fortunes pretty heavily, we talked to Cara Luterek about the nuts and bolts of the process. Cara spent more than a decade working in the NFL’s personnel office, with a special focus on the committee. That means she knows what she’s doing when it comes to the process, so we asked her about it. Our questions and her answers follow.

What’s the process for submitting a request? Who does it go to? Is there one specific point of contact? Must it be submitted via a specific protocol (In writing? Fill out a certain form? Faxed to a certain number)?

Eligible underclassmen may request a CAC evaluation after the conclusion of their respective college football regular seasons. A player must submit an evaluation request through his head coach, pro liaison, or (director of football operations). The college official submits the request electronically through a league office website. Players must also sign a printed form and that page is uploaded to the website as well.

Who (specifically) can apply for a player’s draft advisory board review? Does it have to be a certain person (i.e., relative, coach, school administrator)? Can an agent do it on a player’s behalf (I get a lot of questions about this)?

All requests must be submitted by the player’s head coach or a representative on his behalf — typically the college’s pro liaison or (director of football operations). If a player contacts the NFL office directly, he will be instructed to go through his college. An agent should direct the player to speak with his head coach or liaison.

Does the number of requests typically increase as the deadline nears? Lots of procrastination?

The requests typically come in on a rolling basis. In past years, additional requests do come in toward the end. Sometimes media attention or teammates receiving evaluations back sparks additional requests.

How long does a grade typically take? Does it take longer the later the request is submitted?

Grades are returned by the committee on a rolling basis. It may take 10 days or longer. Requests that are submitted early are typically returned quickly. NFL personnel evaluators may have more flexibility in early December with the college season ending than they do in later December with bowl games.

More about the process tomorrow.

Did Ezekiel Elliott Hurt Himself With His Comments?

23 Monday Nov 2015

Posted by itlneil in Coaches, Scouts

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ezekiel elliot, NFL Scouting

By now, you’re more than likely aware that Ohio State was toppled from the ranks of the unbeaten Saturday at the hands of Michigan State. You’re probably also aware that there was a good bit of frustration in the Buckeyes’ locker room afterwards, including some interesting comments and Tweets from the players.

One of those comments came from Bucks OH Ezekiel Elliott, who expressed frustration with the coaches’ play-calling and declared his OSU career over shortly after the game.

Elliott’s comments and self-control came into question in some quarters on the Web, so I reached out to some scouting friends for their reaction. They were in three camps. First, those who don’t believe it will have any effect.

  • “Why would it, do you think? Just typical ‘me generation’ behavior. Nothing to be read into other than the obvious.”
  • “No, especially when the head coach said the same thing.”
  • “Probably not (going to affect his draft status).”

Then there was one who thought it would be an issue.

  • “Yes, for sure. That kind of selfish behavior will have to be investigated further. . .  Also poor timing on announcing he will go pro. Sounds like an immature kid wanting attention.”

And one who said it may not, but it will probably complicate things.

  • “Most likely not. It will just cause him a lot more tough questions during interviews. Folks will push him with an aggressive line of questions to see if he maintains his composure or if he perhaps is what those thoughts reflect: self-centered. Someone once told me the best RB’s are guys that know how to appreciate and build up the OL, and in turn the OL want to block for a guy that makes everyone feel good, gives others credit. He might be best matched with an older Vet RB to show him that path.”

Ultimately, Elliott’s game will determine where he’s drafted, and a team that falls in love with the Buckeye may scrutinize his comments, but it’s unlikely it could have a major impact. Of course, different teams vet players differently, but it only takes one team to draft a player in the first round, or in some other early round. It will be interesting to see where he lands.

More Cap Insights From J.I.

26 Monday Oct 2015

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cap space, John Idzik

We’ve been using this space to share the insights of former Redskins cap guru J.I. Halsell, who’s worked for the league as well as for one of the biggest agencies in the business, Priority Sports, as a contract advisor. I think he does a good job of making the cap understandable for the layman (like me). You must agree, because his posts have been pretty popular.

Here are a couple more questions and answers from J.I.

Former Jets GM John Idzik was criticized by some and hailed by others for creating several million dollars in cap space, then sitting on it during the final year he ran the team, contending that there weren’t quality players available and that he’d rather spend the money the next year. In general, is this a wise strategy?

In personal finance, it is normally ill-advised to spend money just because you have it. However, if there is need in your household that must be addressed, then spending the money is most likely prudent.  Some would argue that the Jets under Idzik had many needs in their proverbial household; Idzik obviously differed in his opinion.  Clubs like the Packers eschew veteran free agency and instead prefer to build through the draft and reward those home-grown players with cap dollars on their second contracts. In my opinion, given the various uncertainties (scheme, comfort, et al) with signing a pricey veteran free agent, the most prudent use of cap dollars is on your own because you know what you’re getting.  The key to this philosophy, however, is that you have to draft and develop players.  If you unsuccessfully develop players, then you have to go into the uncertainty that is free agency to address your needs.

For a healthy team that enjoys success over the long run, what does the team’s cap picture look like? Where is the money spent? What percent of the cap is usually bundled up in how many players? Is most of the cap space devoted to defense or offense? On average, how much of a team’s cap space is devoted to the starting QB?

Sustained organizational success in the league is often correlated to the presence of an established franchise QB.  Accordingly, a club’s biggest cap allocation is (usually) at the QB position, where the average allocation per player is 3.1%, compared to an average of 1.3%-1.8% for all other positions per player.  The split between offense and defense in terms of cap allocation is fairly even at 44.8% and 42.9%, with the balance of cap allocations consisting of specialists and players no longer on the roster.

As always, don’t forget to follow J.I. on Twitter, and if you’re serious about finding a niche in the game that few people pursue, give serious consideration to joining his site, NFL Contract Metrics.

A Cap Question for the Guru

20 Tuesday Oct 2015

Posted by itlneil in Coaches

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cap space, John Idzik

By now, if you read this blog regularly, you already know who J.I. Halsell is and how highly I hold him in respect and regard. J.I. is The Guy when it comes to making the salary cap easily understandable by layman, and we’ve had him on to answer a few questions I’ve submitted in the last couple weeks.

However, today he’s answering a question that was submitted by Troy Chapman of TexansCap.com.

I’ve seen a few former GMs on Twitter speak about keeping cash spending in line with cap spending.  With the 140-character limitation on Twitter there is not much follow-up on this statement.  Could you explain?  Would you include dead money in the cap spending as part of this statement?  I follow the Houston Texans and there is a good $15 million difference in cap spending versus cash spending for 2015 (excluding the $12.9m dead money).

J.I.: “During the Mark Dominik regime in Tampa, the Bucs became the poster child for matching cap dollars with cash dollars.  This approach to contract structuring and cap management is aimed at reducing – if not, eliminating – the risk of incurring “dead money” (dollars counting on your cap for players no longer on the roster) from traded or terminated contracts. Eliminating dead money ensures that your cap space is maximized through utilization on players currently on your roster.”

“For example, Ndamukong Suh currently takes up 6.7% of the Lions’ 2015 salary cap though he’s no longer a member of the club; this dead money on the Lions’ cap reduces the salary cap resources the club can use for players currently on their roster.  The 9.7M of cap accounting dollars left by Suh with the Lions (which perhaps would be better utilized on offensive line help) are a result of signing bonus and option bonus cash dollars that have already been paid to Suh by the Lions but were allocated into future years from a salary cap accounting standpoint, as mandated by the CBA.

“Therefore, clubs who seek to keep cash equal to cap do so by not having cash dollars allocated into the future (this is achieved by not using signing bonus and option bonus mechanisms in contracts), as it is these future allocations that become dead money when a contract is terminated.  By keeping cash as close as possible to cap, clubs maximize the amount of their cap space allocated to players who are currently on the roster and currently addressing the club’s needs.”

Make sure you check J.I. out on Twitter and at his excellent website, NFL Contract Metrics. It’s highly affordable and the gold standard for use by NFL types and sports media across the country.

More Cap Gold from J.I.

15 Thursday Oct 2015

Posted by itlneil in Coaches

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cap space, John Idzik

Last week, former NFL agent and Redskins cap guru J.I. Halsell answered a few questions about how NFL teams spend money and how cap decisions often lead to personnel decisions. It was very well-received, so I wanted to bring him back to answer a few more questions. Got something for J.I. to answer here? Drop me a line at nstratton@insidetheleague.com.

On to the questions.

We’ve seen successful teams constantly work around player contracts, pushing against the cap due to a couple of big contracts paid to key players. Is this wise? How long can a team generally pursue this strategy before it strangles them?

What once use to be the hallmark of the Redskins’ cap management tool kit has now become the hallmark of the Steelers cap management approach.  The risk with pushing cap allocations into the future is that a club increases the amount of dead money that they can be on the hook for if they terminate the player whose contract they have continually pushed cap dollars out on.  With the Steelers, a player like Antonio Brown, who shows no signs of decreased productivity, while having his cap dollars pushed out in each of the last three seasons, is the perfect candidate for pushing cap dollars, but a veteran player with diminishing skill level and multiple years left on his deal is a risky candidate due to the likelihood of the club having to part ways with him sooner rather than later.  The obvious reward in pushing cap dollars out is the immediate cap relief garnered by this move, and presuming significant increases in the salary cap in future years provides comfort that the money pushed out into the future will not reduce the club’s cap flexibility as it continues to build its roster.

Which teams have the most cap space tied up in 2-3 players?

The Lions lead the league in percentage of cap allocated to 3 players, with WO Calvin Johnson, QB Matt Stafford and, interestingly, DT Ndamukong Suh’s dead money hit all accounting for 33.3% of the Lions’ 144.3M salary cap.  Following the Lions are the Panthers with 30.0% of their cap tied up in DE Charles Johnson, QB Cam Newton and OC Ryan Kalil.

Make sure to visit J.I.’s website, NFLContractMetrics.com, and follow him on Twitter. You won’t find a more insightful, easier-to-understand breakdown of the money behind the game than you’ll find in J.I.’s work.

Cap Questions & Answers from J.I.

08 Thursday Oct 2015

Posted by itlneil in Coaches

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cap space, John Idzik

One intriguing person I’ve worked with over the years is J.I. Halsell. He’s intriguing for a number of reasons.

No. 1, he turned his job in college stats into a job with the Washington Redskins, mostly on his own hustle (here’s that story). No. 2, he walked away from a successful job as an NFL agent with a big firm, primarily because he wanted to work closer to his West Coast roots. No. 3, he’s very entrepreneurial, and has actually turned his knowledge of the salary cap into something entertaining and profitable with his website, NFL Contract Metrics. If you haven’t checked out his site, which I’ve discussed in this space before, you’re missing out on a valuable resource for evaluating the NFL.

The salary cap is something I don’t pretend to fully understand, but that’s OK, because I have J.I for that. Occasionally, I wonder about certain things related to salaries and the running of a team, and I reach out to him for answers. Here are a few recent questions I had for him, with his responses.

In the offseason, the Seahawks signed QB Russell Wilson to a megadeal and acquired TE Jimmy Graham, who’s also making big bucks. How does this kind of ‘overnight bonanza’ impact a team’s roster? Where does this put pressure?

J.I.: “When one analyzes the Seahawks’ cap allocations, it’s not just Wilson and Graham who make their cap management a challenge.  Pre-existing high-end deals for Richard Sherman, Earl Thomas and the recent extension of Bobby Wagner have created a cap allocation composition that has proverbially ‘pinched’ the offensive line, and it has shown on the field through four weeks of the season.  As the Seahawks entered Week 1, they had allocated just 8.9% (13.26M) of their 148.26M 2015 salary cap to the offensive line.  Only the Lions (8.2%) have allocated less to their offensive line; not surprisingly, both clubs have struggled along the offensive line this season.”

Conversely, the Saints shed Graham. In your estimation, given the Saints’ cap situation, do you think this was primarily a financial move? Also, in your estimation, was it something the team had to do, given its cap situation?

J.I.: Graham’s 2015 cap hit to the Saints went from $11M prior to the trade to $9M after the trade (by virtue of his future-year signing bonus allocations accelerating into the Saints’ 2015 cap). Therefore, because there was not a significant amount of cap relief achieved by trading Graham, one cannot directly attribute his departure to the goal of improving the Saints cap situation.  However, because the draft provides cheap labor and theoretically the quality of that labor is improved in the earlier rounds, the Saints indirectly took a step in improving their cap efficiency by using the first-round pick acquired in the Graham trade on ILB Stephone Anthony (not to mention the acquisition of veteran OC Max Unger via this trade to solidify a viewed position of need).

We’ll have more to come from J.I. next week. In the meantime, make sure to check him out on Twitter and register for his website (it has free sections, and it’s very reasonably priced).

 

A Key Marker for NFL Success

05 Monday Oct 2015

Posted by itlneil in Coaches

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NFL draft, NFL Front Office

Last year I did a report on how the league was made up, based on opening-week rosters. I analyzed a lot of things about the league, but today, I want to focus on the teams that drafted the most players into the league because I think it’s a good baseline indicator of which teams do the best job of drafting.

As you may recall, last year’s report indicated that the teams that had drafted the most players into the league were the 49ers (59), Packers (54), Steelers (53), Ravens (51) and Texans, Patriots and Seahawks, all tied with 49. Last year, six of the seven had winning records, five of the seven made the playoffs, and two of the seven played in the Super Bowl.

This year, the Pack leads with 56, followed by the Niners (55), Steelers (52), Texans (51) and Bengals (50).

Last year’s bottom five were the Saints and Redskins, tied for last with 32 each, followed by the Bears with 33 draftees, the Bills with 34 and the Browns and Colts with 37 each. This year, the Giants are all alone at the bottom with 30; Tampa Bay next to last (31), Washington (32), and the Colts and the Bears with 36 each.

What does it all mean? Here’s how I see it.

  • The Packers are highly regarded for their draft acumen and that’s proven by the numbers. It’s one reason the Packers always challenge for the title, and also perhaps the reason other highly successful teams (like the Chiefs and Seahawks) are there because they brought their GMs in from Green Bay.
  • It seems clear that a good QB can mask a lot of deficiencies. It struck me as odd going into last season that two of the worst-drafting teams, the Colts and Saints, were seen as Super Bowl contenders. We know now that the Saints were nowhere near worthy of that hype, and a year later, the Colts are seeing a similar dip. After a mighty fall to the bottom of the ‘total players drafted’ standings this year, it could be curtains for the Giants if something were to happen to Eli.
  • Conversely, a bad quarterback can kill a team’s chances despite a generally high talent level. The Niners and Texans were both top-five teams last year when it comes to identifying talent, but you could argue that those two teams have gotten the worst QB play in the league so far this season.
  • Last year, of the six teams at the bottom, three either changed GMs (Redskins and Bears), cleaned house in the scouting department (Saints), or had second-year GMs (Bills and Browns). That leaves just one outlier.
  • I’m looking at you, Ryan Grigson.  As recently as 2012, Grigson was Executive of the Year, but now, the case is being made by the Colts faithful that it’s time for him to move on. Grigson has made a series of questionable trades and seems to lean on the AFL, the CFL and even the NFL Veterans Combine and the Super Regional to sign players ‘off the street’ when the team should maybe look harder at the draft. It’s coming home to roost.

Second Chance

28 Monday Sep 2015

Posted by itlneil in Coaches

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bill belichick

Last Wednesday, I was having lunch with a client and his partner who are in wealth management for several athletes across all the major sports. I’d met my friend’s partner before, but this was the first time we really had to talk, and I found out he had roots in Cleveland.

I told him the only time I’d been to old Municipal Stadium, a place where the Browns really had a home-field advantage, was sometime in the 90s, when Bill Belichick was the head coach. I remember that game because it was a dreary day in Cleveland between two really bad teams, the Browns and the Saints, neither of whom seemed to have any clue about how to run an offense. “It’s Bill Beli-choke against Jim Moron,” I remember my friend, Ryan, saying of the Belichick-Mora head coaching match-up that day.

I mentioned, while looking over the menu, that people forget that Belichick wasn’t nearly the ‘genius’ he’s considered to be today back then, when he was coaching the woeful Browns. “Here we go,” said my friend with a wry smile, knowing I’d struck a chord with his partner.

It became somewhat of a ‘soapbox’ moment. He discussed his belief that Belichick was one of the main reasons Cleveland lost the Browns, then had to reassemble the team as an expansion franchise. “The team wasn’t good enough to have a guy like Belichick, who didn’t get along with the media, as the face of the franchise,” he said.

I had to admit he was right, though I’d never thought about it that way. The strain between the team and the fans only worsened when owner Art Modell made it clear he wanted a new stadium, and soon it became inevitable that the team would leave.

If Belichick hadn’t gotten a second chance in the game, history would remember him as the guy who lost a lot and showed up to his press conferences wearing a rumpled hoodie and a frown. But he did get a second chance, applied the lessons about defense he’d learned at the knee of Bill Parcells, made the right decision about his quarterback, and the rest is a different kind of history. The key is that Belichick learned from that experience, sticking to his guns on the things he knew still worked, but improving.

This lesson is especially poignant to me this week after so many would-be NFL contract advisors found out about a week ago that they’d failed the agent exam. This year, the NFLPA chose to change up their exam quite a bit, and also made some other choices that lead to my view — admittedly based on anecdotal evidence — that this year’s agent class will be down significantly from the usual 150-200 that pass the test. We won’t know for sure until the new class is posted on the NFLPA website in late October or November.

Maybe you’ve suffered some other setbacks as you’ve attempted to build a place in the football world for yourself. The key, I feel, is to not think of yourself as a bum, or washed-up, or whatever, if you fail, especially if it’s a very public, very embarrassing failure. History will only remember your success, so keep on fighting. You may one day be considered a ‘genius,’ like Norman Einstein.

 

Payback

20 Monday Apr 2015

Posted by itlneil in Coaches

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NFL Front Office

I spent a lot of time last week talking to some friends of mine who were recently in scouting. In our conversations, one topic came up, and it goes hand in hand with what we talked about last week regarding NFL executives and the media.

In the last two years, two GMs that got the axe, the Jets’ John Idzik and the Dolphins’ Jeff Ireland, were not the kind of administrators who were constantly quoted in blogs and interviewed on ESPN. In fact, I remember when Ireland was let go in January 2014. I think I was on the treadmill, and the initial NFL Network report couldn’t even run file footage of Ireland where his face was visible. They ran film of him congratulating players with his back to the camera and one where he was standing with Dolphins owner Stephen Ross and his face was obscured. I remember thinking how comical it was that they continually ran it when it was so bad.

We can argue about the results on the field, the controversies that took place, the bad hires, or whatever that determined their fate. The bottom line is that both of them had very short leashes; three years (for Ireland; Idzik got only two) is a much shorter grace period than many (most?) general managers get, but both of them were on the unemployment line rather quickly.

With Idzik, it’s easy to see why. He doesn’t even have an agent, which means there was no one there to burnish his reputation with New York’s often hostile writers and no one to urge him to be less restrictive about information flow. With Ireland, it seems to be his ‘upbringing’ in the NFL as a member of the Bill Parcells tree. Parcells has always been adversarial and less than accommodating with writers and Ireland maybe took a page from that book. I’m told that people close to him, especially in the wake of the Jonathan Martin/Richie Incognito fiasco, urged him to ‘give something’ to Miami writers so their knives might be less sharp. He apparently refused on principle, making it much easier for Ross to look elsewhere.

The fallout is pretty easy to gauge. Google ‘John Idzik Jets’ and you get 10 entries on the first page, including a condescending article on NJ.com, a link to FireJohnIdzik.com, and a post from a Jets fan site that is the usual rip job you find in such places. The Web is kinder to Ireland, perhaps because Fins fans and media are distracted by the fun of South Beach, but I remember that there were few columnists and beat writers expressing dissatisfaction with his ouster.

I’m not at all saying that coaches, GMs and others with NFL teams are fired, or not fired, mainly because of how they get along with media. But to say that it’s not a big part of things would be, to me, ignorant of the way things work in football, and the world, today.

High Turnover

13 Monday Apr 2015

Posted by itlneil in Coaches

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Jerry Glanville, NFL Front Office

I was talking to one of my friends this morning. He’s one of the few people I know who’s successfully transitioned out of the agent business and into a related world where he can still travel in the same circles.

In our conversation, we were discussing the players that will be invited to Chicago to be in the vaunted ‘green room’ on draft day. These are the players, their agents and the rest of the extended party that sit at grand tables and wait for the names to be called. He told me, to my surprise, that one major firm won’t be attending the draft this year.

I guess it’s not that surprising, really. The firm has been hit by transition in its contract advisor lineup of late, and the entertainment company that owns the firm probably lacks the big margins that come with other parts of the football industry at large. What’s more, this hasn’t been a big year for the agency, and it doesn’t have the long list of highly touted players it normally has, for a number of reasons. But it reminded me of the old bromide credited to ex-NFL head coach Jerry Glanville, that the NFL stands for ‘Not For Long.’ It’s a joke, but it’s really true.

One of the things I always tell new agents is that this business turns over about every 3-4 years. When I launched ITL 1.0 in 2002, the famous lawsuit pitting Leigh Steinberg and David Dunn was under way. Leigh was on top of the business and Dunn was an upstart. That was almost 15 years ago. Things have changed quite a bit since. Now look back 30 years and you see the names Howard Slusher, Mike Trope and Jerry Argovitz on all the headlines. Those guys are nowhere near the business now. History gives us dozens of agents who made a major initial splash and are now completely out of the business. Master P, anyone?

Here’s another example. Combine prep was not even a thing in ’02, but now it’s the accepted training method for virtually ever player near an NFL team’s radar. The same is true of money and the way players are recruited (legally). A decade ago, very few players got anything before the draft. Now, we’re talking marketing guarantees, signing bonuses, stipends, and all manner of funding. It’s gotten crazy.

Believe it or not, if you’re new to the business, this is great news. When there’s not a lot of stability at the top, that means people are pushing up from the bottom successfully. That doesn’t mean it’s going to be easy, but the opportunity is there for those who are willing to look at the business differently, use their smarts, and be persistent. I hope you believe this, and that it gives you hope. I also hope ITL can be a small part of the business’s change for the better.

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