Thursday night, I hosted a Zoom session with Trevor Swenson of Dynamic Talent International. Trevor is a name, image and likeness (NIL) expert given that he works in marketing in the entertainment business. Succeeding at NIL is how he feeds his family.
Here’s the video. However, if you don’t have time to wade through it, here are a few tips he had for the nearly 50 prospective agents who await their exam results from the NFLPA:
- Stop thinking about how to drum up business for your client; start thinking about making him a business: There are so many platforms (Shopify, YouTube, Facebook, etc.) that can monetize your client. You’ll need to learn them so you can capitalize on them (and there are classes out there to help you). However, first, you need to discuss with them how to create an LLC, how to select a good CPA and put money away for taxes, etc. That’s how you can develop lasting relationships and help prove yourself to the player so he will strongly consider you when it’s time to sign an SRA.
- One size does not fit all: You have to get to know your NIL clients’ respective regions. There may be differences in the LLC you file based on the state where your player plays. It may also impact his taxes. All of this is to say nothing of your ability to market your client to local businesses, of course. On the other hand . . . .
- Don’t stress out about endorsements: That is, in-person endorsements. Those will mostly go to the top 1 percent of athletes in your region, so unless you have the quarterback, or an 1,000-yard rusher or receiver, focus on social media plugs. Yes, they are endorsements, but they are much more economical.
- Learn everything about social media sales and aggregation services (or have someone who is): Some of those services that Trevor listed are Google Marketplace, Facebook Ads Manager and the email platforms (Constant Contact, Mail Chimp and Email Octopus are a few). You need to be fluent with them.
- Don’t forget about football: If your client handles his business well, compartmentalizing it so it doesn’t affect his game on the field, it could actually help him on draft day. Many scouts I’ve spoken to have said this will give them one more evaluation point, and if it checks out, it shows your client has maturity that will serve him well once every minute of his day isn’t plotted out for him.
Make sure you check out the our YouTube video for more tips from Trevor. For more about the business of football, as always, make sure to register for our Friday Wrap, which comes out at 7:30 p.m. ET tomorrow.