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Category Archives: NIL

2026 Personnel Symposium: Getting from an A to an A-plus

07 Friday Aug 2026

Posted by itlneil in Agents, All Star Games, College personnel, Getting started, Media, NIL, Transfer portal

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Obviously, it was a great week in Nashville. Anytime you have 1,500 members of a rather distinct (and maybe even secretive) community in one place over the space of three days, sharing ideas and best practices, that’s a good thing. From GMs at P4 and G5 schools to all-star directors to NFL and NIL agents to NFL scouts to vendors of every stripe, there were a LOT of hands to shake and relationships to make or renew. There was free coffee and beverages by day and agency socials at night. I can’t imagine anyone that attended didn’t see it as a major benefit.

Check out this brief anecdote from someone chasing his dream: “The best thing of the week was the advice I received from (one NFL team official). After I finished my brief intro, I told her I would try to get my foot in the door for roughly three years and she looked at me and said, ‘don’t quit five minutes before the miracle.’ Gave me the chills.”

You don’t normally get that from an email, a text, or even a Zoom session.

Of course, there’s always a way to tailor things, polish them a little, maybe even improve them. That’s the nature of any business. For our part, we found it a little hard to hear in the back of the room sometimes. Maybe that’s on us — the people sitting in front likely had no problems — but if there was anything we’d improve, that would be it.

With that in mind, we asked several attendees if there’s anything they’d improve. Here’s what they told us.

  • “I appreciate the panels and realize they are good learning opportunities for some of the younger folks but they feel a bit promotional rather than informative. Obviously nobody is revealing state secrets anymore so I don’t know how much of that can change. . . at the GM meeting . . . I don’t think they structured it right. Teamworks made a big presentation which was boring. Then they had this anonymous compensation survey that no big spender did. I think you have to make it more discussion-based.”
  • “The symposium has outgrown the space. The talks on Tuesday were wall-to-wall people, so you had to grab a seat and hold onto it or risk standing in the back and not being able to hear.”
  • “(There are) some really great speakers. I think having more space could be something good to add!”
  • “I think there could have been more granular/in-depth sessions around roster construction and cap management. I understand it was not intended to be tailored towards that, but I think given how mission-critical revenue share and player finance is, perhaps there could have been some more focus on that.”
  • “What I think could be better is to have a deadline for room block-offs at the hotel.”
  • “Think some of the meetings were repetitive a little bit.”
  • “First thought of improvement that comes to mind is a larger conference area.”
  • “Too many times it felt like breakout rooms were so small and the hallway had more foot traffic than it could handle.”

Personnel Symposium 2026: My Most Anticipated Sessions

31 Friday Jul 2026

Posted by itlneil in College personnel, Getting started, ITL, NIL, Transfer portal

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If you’re like me, you know the backbone of working in the business of football is your network. You get your job, and you get better at your job, through the people you know. It’s why I started the ITL Symposium and why I rarely miss chances to be among the people in the industry. This is why I’m not missing next week’s Personnel and Recruiting Symposium in Nashville, and I highly recommend you try to be there, too.

The list of sessions has been posted, and if you’ve been previously, you know that you can attend whatever session you want during the three days (half-day Monday, full day Tuesday, half-day Wednesday) of the event. Here are the six places you’ll be sure to find me next week.

  • How Will AI Change Scouting and Roster Building, presented by Teamworks (Monday, 4:45 p.m.): “AI” is the word on everyone’s lips these days; you may have heard that one college football blue blood team has even hired a Director of AI. As a guy who’s been accused of being old-fashioned, I look forward to hearing what direction AI is taking the game. I look forward to having my mind blown.
  • Social presented by Hudl (Monday, 6:30 p.m.): Look, if you can only make one session, it needs to be this one. Last year, I’d estimate there were 400 people in one giant room talking, renewing acquaintances and making new contacts. If you work in college or pro football, and you are serious about your career, you gotta be in this room Monday night.
  • Building a Front Office – Staff Structures (Tuesday, 11 a.m.): In my opinion, this is the most critical topic in the business that not enough people are talking about. If you listen to the podcast I co-host regularly, you know that everyone in the game is on an endless quest to find out the most efficient way of doing their respective jobs. I’m eager to hear what is discussed Tuesday morning.
  • Realities of NFL Scouting vs College Personnel (Tuesday, 4 p.m.): Though a lot of people don’t realize it, there’s a difference between player evaluation at the NFL level as opposed to college. Though this title is a little vague, I hope this addresses the vagaries of both — as well as how the jobs, pressures, demands differ.
  • Pro Liason Programming + Scout Relationships (Tuesday, 5 p.m.): There is an art to developing relationships, and the ups and downs of how NFL scouts and their college counterparts deal with each other is something we discuss and think about quite a bit. I’m eager to hear more from people in the industry about this topic.
  • Advancement Strategies for Young Professionals (Wednesday, 9:30 a.m.): Last year, the symposium kind of became a ghost town on Wednesday morning; as I recall, even some of the vendors left early. Maybe that’s why organizers have chosen to put three career development sessions on Wednesday morning. I chose to spotlight this one, but really, any of the three (the other two are “Career Development – Tips for Young Evaluators” and another one simply called “Career Development”) seem helpful. As someone who’s focused on helping others’ career development 24-7, I’m always looking for tips on how I can best help my people.

By the way, if you’re curious about who will be in Nashville next week, we’re compiling a list of college GMs who are confirmed for the Music City. It will be in the Friday Wrap later today. Register for it here. See you in Nashville.

Here’s Your Summer Guide for Getting Ahead in Football

17 Wednesday Jun 2026

Posted by itlneil in College personnel, Getting started, NFL draft, NIL, Scouts

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If you’re truly interested in finding a job in football, and you haven’t yet, you can’t use the summer to lay on the beach. June, July and August have become primetime for meetups and conferences that give you a chance to find opportunities. The key is finding the ones that are well-attended and reasonably priced.

Here are three I’ll be attending this summer. I’ve only been to one of them previously, but I’m pretty confident all three are going to be outstanding events.

ADs for Christ Summer Gathering (Birmingham) — Next weekend — Obviously, this one comes with a faith component, so if you’re not a committed Christian, it’s probably not the place for you. On the other hand, as long as you keep the main thing the main thing, it’s a golden opportunity. The speaker lineup includes SEC Commissioner Greg Sankey, Missouri AD Laird Veatch, Ole Miss Senior Deputy AD Eric Wood and more. Jessica Lopez, a key member of the Miami (Fla.) personnel office, runs this, and she’s incredibly organized — she just thinks of everything. This will be my first time attending, but it’s been going on for 10 years. Can’t wait to be there. And cost is just $100. That’s amazing. But again, this is for people who take their faith seriously.

OL Masterminds Summit (Dallas) — July 10-11 — This one is probably more by invitation only, but if you are around offensive linemen much at all, you know who Duke Manyweather is. His annual summit is a big deal, and draws some of the most established names in the game when it comes to centers, guards and tackles (and the people who work with them). Duke has dedicated himself to offensive linemen, whether they’re prospective draft picks or veterans, and has built an incredible reputation for making them better.

Personnel & Recruiting Symposium (Nashville) — Aug. 3-5 — This one is a little pricey but still may sell out. Last year, I think they almost ran out of room at the Renaissance Nashville and I kinda expected them to move it this year. Anyway, it’s really well-run and just overrun with college personnel staffers, NIL and NFL agents, NFL scouts and executives and others associated with the game. The class sessions are great but making and renewing acquaintances is the main reason to be there, especially if you’re still on the new side and trying to build a network.

So You Want To Be An NIL Agent? Some Cautionary Tales

05 Friday Jun 2026

Posted by itlneil in NIL, Transfer portal

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After years of the player representation business being infinitely difficult, it’s been a little easier to be bullish since the dawn of the NIL era. Of course, nothing lasts forever, and it’s gotten a lot tougher of late.

Here’s one example. I’m hearing lately that the new play is for four- and five-star high school players to let their parent/coach/attorney troll for deals, taking the low-hanging fruit offer and committing. Once this is done, here’s the pitch to the prospective agent: we’ll pay you a commission if you can go to the school we committed to and get a better deal. Oh, by the way, we also need you to go out and find us “traditional” NIL opportunities (signings, appearances, social media posts, etc.). So that means the agent has a choice: he can tell the kid to take a walk, or he can risk burning bridges and looking completely unreasonable to school officials.

This is hardly the only way NIL agents are getting abused. Here are a few more examples I’ve gotten from some friends in the business.

  • One interviewed with a player over Zoom with the player and his friend, the player’s parents, his ex-coach, his marketing director and the player’s wealth manager. The kicker: the agent had to hear the wealth manager — with whom he shares several clients — tell him he was billing at too high a rate. After the Zoom, the money guy then begged him not to be mad.
  • “We had one client sign with us, then try to get out of paying our fee, saying we signed the contract for him — when it was done on Docusign and had his own IP address and town he’s from attached to the location.”
  • “(An ACC head coach) called a dad of one of our clients saying we were asking for too much. Client later signed for $2M to play QB at another ACC school.”
  • (A Big Ten head coach) did something similar, but said we were lying about offers we had to the family. Then five months later, offered that same number we supposedly lied about (it was of course not a lie).”
  • “I had a dad of a 2027 high school player asking me if we do loans/stipends. When i said the kid is 16, what does he need it for? The dad responded with, ‘hey man, he’s gotta live.’”
  • “I had a player turn down two years, $2 million to go to Alabama after the 2024 season because he said he had ‘a dream that (Florida State) would go to the CFB playoff.’ They went on to go 5-7. Beat Alabama in Game 1, but guess who went to the playoff?”

2026 G5 GM Zoom Series: A Few Thoughts

08 Friday May 2026

Posted by itlneil in College personnel, NIL, Transfer portal

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I felt really good about our symposium at the NFL Combine in February, and I wanted to keep the momentum going. A couple of our panelists then discussed a chat loop set up among GMs in the conference, so I thought I’d give personnel staffers on a lower level a similar platform. That’s how the 2026 G5 GM Zoom series started.

Tonight was our second session. Here’s a brief overview of how the first two sessions have gone.

Tuesday: We had about 17 GMs discussing the art of having hard conversations, or, more specifically, saying no. In this business, simply disagreeing on something can mean the end of a relationship. The topic led to a pretty robust discussion. One GM said he and his staff develop a detailed scouting report — not just on-field, but also detailing tardiness, failed wiz quizzes, poor effort in the weight room — that they can cite if a player comes in saying he’s not getting what he’s worth. I was also a little surprised by the responses to some of the questions. I asked if any of them would have an interest in fundraising or other outside-the-office duties, and to my surprise, some said they’d look forward to such an opportunity. I think there’s a desire to really be authentic with potential donors. I can’t think of a better way than that.

Tonight: The topic was building and maintaining a volunteer staff, a tough job when you’re asking people to put in long hours for no pay. One GM is highly skilled at finding work-study opportunities for his staffers, which is one way to at least show some appreciation for the hours put in. Some schools are having success asking volunteers to work full-time (something we’ve discussed in this space before), but these are very special circumstances. One of the more seasoned GMs has placed around 20 former volunteers in full-time jobs in sports (not all in football, but still). Being able to show your volunteers that there’s a path to success is a great way to keep the fires burning.

Our final three Zooms will cover software service preferences (what’s good, what’s bad, what’s the best value); development and compensation of paid staff; and how to stop, or at least contain, tampering.

Many of them are on the road, so I don’t expect perfect attendance. The key is having a space for them to be able to draw on their peers’ experiences and come up with ideas for solving problems.

Anyway, it’s been fun so far, and really educational. Hopefully this is something we can extend to other strata of the industry soon. The beauty of technology means people don’t have to sit in one room to share ideas anymore. Might as well take advantage of it.

Six Points: How to Be an NFL Agent on a Budget

03 Friday Apr 2026

Posted by itlneil in Agents, combine prep, Getting started, NFL draft, NIL, Transfer portal

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This week, I broke down the agent signings for the 1,700-plus prospects who’ve signed with contract advisors so far, per the latest NFLPA SRA report. Basically, I listed the players — sorted by P4, G5 and non-FBS schools — that each NFL agent has signed for the 2026 class. It paints an interesting picture.

One takeaway: 58 agents who just passed the exam last summer have not signed one client for the 2026 draft class. That’s about a third of all agents who got certified who have zero to show for their first year certified. And look, I know why — repping a players, a legit prospect, one who could be signed/drafted, costs at least $15,000.

Still, even if you don’t have the cash, there are ways to not waste Year 1. Here are a few suggestions.

Get into the NIL game: Even if you don’t sign a five-star high school player or a headline-grabbing potential transfer, repping college players gives you hands-on experience. But the best part is, there’s no training costs associated, so you’ll have something big to do in January that gets you used to dealing with players, their parents, coaches, schools, etc.

Sign a player after the middle of February: The main advantage here, obviously, is that most players already have their training plan in place by mid-February, which means you’re off the hook. Obviously, the draft class is a lot thinner by then, but it’s not too late to sign a good player if you’re careful. Believe it or not, 37 of the 450 players who made it to 90-man rosters as UDFAs didn’t sign with agents until after Feb. 16. What’s more, 116 of the 437 players brought in for tryouts signed Feb. 16 or later. Obviously, a rookie mini-camp invite only isn’t optimal, but at least it’s a chance to communicate with scouts.

Don’t sign a specialist: You want to start building your scouting network in Year 1. If you sign a kicker, punter or deep-snapper, you will be working mostly with special teams coaches. That’s not terrible, but it limits you. Specialists cost less to train, but you’re signing late enough that training costs shouldn’t be much of an encumbrance anyway.

Make sure your clients play positions with scarcity: Which positions are most in demand? Which ones aren’t? It’s all here. Sorry, it’s a pay link.

Make sure you sign a player in an NFL team’s metro market: This gets your client into a team’s local pro day. That’s big, even if it’s a team that doesn’t actually host workouts. The thing is, fewer teams are even having local pro days. Make sure you don’t sign a player from one of those nine markets.

If at all possible, sign a player from a P4 school: Obviously, we’re seeing an overwhelming accumulation of talent in the four most powerful conferences. Scouts have noticed. That’s not to say that smaller-school prospects don’t have a shot, but obviously, the ones playing with the big boys have less to prove.

A Needed Disclaimer on NIL Agency Significance

27 Friday Mar 2026

Posted by itlneil in Agents, College personnel, NIL, Transfer portal

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Earlier this month, on the ITL website, we posted a list of 30 agencies that seem to be doing the most business in the NIL space. Predictably, it’s created quite a stir with some of the agencies listed there (as well as some of the ones that weren’t). I think this calls for a disclaimer and maybe a clarification about the post.

Granted, we should have known it had the potential to explode, no matter what. That’s what social media is for, right? Making a big splash? Still, we tried to couch things by saying we were/are “seeking opinions from people in the industry” and that it was “based on initial feedback” only. We also closed the post by asking “where are we wrong?” and “where are we right?” Bottom line, the idea was to start a dialogue, not create a proclamation.

We’ve gotten a lot of feedback and rightfully so. Some firms have claimed that though they don’t do the raw numbers, their clientele has more star power. Or, they get more money for their clients. These claims have merit. Is the best metric raw numbers, or biggest clients, or dollars earned in deals? It’s probably a combination of all three, but given how undefined this industry is right now, it’s hard to find any objective truth. Then there’s the total number of agencies we listed. Is 30 a good number? Should it really be 25? Should it be 50? I don’t know. Again, 30 seemed like a good starting point.

Maybe we let this “out of the lab” too quickly. The thing is, you have to start somewhere, right? If we’re really going to find answers, we have to risk bruising some egos, even if that’s not intended. Fresh off our symposium, and maybe a little flush with its success, we wanted to keep pushing the conversation. We ran our list past several GMs and several top NIL agents, but it was in no way exhaustive or scientific. Honestly, I don’t know how much vetting would be enough, but I’m pretty sure it hadn’t been vetted sufficiently when we posted it. Again, it was a starting point, not a finished product.

With all that said, you still might see some NIL agencies touting their presence on the list. I guess I can’t stop them. But I think our post needed more perspective, so here it is. We stand behind our posts, but we also think you deserve the full picture.

We have a whole lot more to say about agencies, their roles, and the positives and negatives they bring to the NIL space in today’s Friday Wrap, which comes out at 7:30 p.m. EST. It’s free. If you’re not already registered for it, do that here.

A Few Thoughts on How We Can Improve Our Combine Events

06 Friday Mar 2026

Posted by itlneil in Agents, College personnel, ITL, Media, NIL, Transfer portal

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Forgive me if this is a little self-indulgent for a couple of events that have already taken place. However, I’ve spent the last week thinking about how we could make our two Indianapolis events last week, the 2026 Ellison Kibler at Merrill Lynch ITL Combine Seminar and the 2026 Dropback ITL Symposium, even bigger in 2027. Here’s what I’ve come up so far.

More space: We were smart enough to increase our space for Friday’s symposium — and thank the Lord that we did, because we had a packed house — and increased our space for Wednesday. However, we probably need to expand our space even further for both events. Hopefully we can return to the first floor while meeting our needs, size-wise.

More imaging: We improved our social media game since last year, but let’s face it: we had nowhere to go but up. I’ve had a lot of the participants from Wednesday and Friday seeking photos of themselves from the events. I get it. When you work in the shadows, you have to find a way to let others learn who you are (or, at least, what you look like). We’ve done a good job with photos for the seminar, but not always got the pictures out. Friday, our photography was minimal. We’ll do better on both counts next year, and we’ll get shots out to people from Wednesday sooner this year.

Registration: I think we have to cut off signups earlier. We also have to level up our registration process. We’ll be giving this more thought before next year. Several people got into the symposium late despite registering days, even weeks before the event. That’s not fair to them.

Roundtables: Panelists (agents and GMs) had a really difficult job. We posed some difficult questions (they’re in this email in case you were wondering), and it’s not easy to respond when there are 400 people in the room. Some of the feedback I got was that they might be more comfortable sitting at tables with only a few people from the community. I’ve seen this done at previous symposiums, and it came together really well. However, they didn’t have as many people as we had, and it requires signups well in advance so you can kinda plot things out. We had a significant amount of walkup registration and that will probably continue next year with schedules in Indianapolis so volatile. I’m not sure if we can pull this off. But maybe we’ll try.

Promotion: I devoted three newsletters and 3-4 podcasts to promoting our symposium; I also put a ribbon on our website with all the details. Still, we had members of some of the top agencies who expressed disappointment that they didn’t know we were having it. I’ll admit I focused my personal texts, emails and DMs on college GMs and directors, hoping that agencies would participate if we had enough members of the college personnel community. Next year, I’ll be more aggressive about reaching out, personally, to people who have attended in the past.

If you were there, and you have ideas, I’d love to hear what you’ve got. I’m sure there are things I’m missing. I want to make both our events the place the football community comes to share best practices and meet key people. I won’t stop trying to improve both. DM me on Twitter at @insidetheleague.

More Thoughts on Friday’s Symposium and Where We Are

01 Sunday Mar 2026

Posted by itlneil in College personnel, NIL, Transfer portal

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I’ve been thinking about our event Friday, the 2026 Dropback ITL Symposium, which took place Friday morning in the Indiana Convention Center before about 400 members of the college personnel community. We had 48 FBS schools represented, including 37 P4 schools and 20 GMs. Anyway, our two panels (three GMs, three NIL agents each) weighed in on 20 questions posed by Dropback founder Luke Bogus and myself over almost two hours on the second floor of the convention center.

I already posted a few takeaways in our Friday Wrap, but I had a few more today. First let’s get the cliches out of the way.

  • No one wants to take NIL payments away from players, no one is saying players shouldn’t be compensated for their images, etc.
  • Everyone is willing to let things be decided on the field, and no one is asking for mercy.
  • Everyone accepts that life isn’t fair.

With that said, there were a few recurring themes:

  • The January portal was a win, simply because it was one window instead of one in December and one in the spring. The timing is still tricky, but I don’t think there was a lot of pushback. If there was any, it was that there’s no certainty that this is the policy going forward. No one in a position of authority has declared the January window “the way” going forward.
  • The feeling on the panel was that money should go to veteran players. I mentioned this in the Friday Wrap, but Iowa GM Tyler Barnes raised the point that there should be some kind of cap on pay for high school players. Unknown players don’t have a lot of name recognition anyway, to say nothing of the limited snaps they usually play. We’ve seen the NFL basically do the same thing in the 2011 CBA. Unfortunately, this is probably wish casting as it would take federal legislation.
  • There’s clearly a lot of mystery about who represents which players; it’s so bad that one GM said he relies on journalists to tell him who represents whom. The problem here is that there’s nothing comparable to a Standard Representation Agreement (SRA), the document that the NFLPA requires players to sign when they agree to representation. Again, short of some kind of federal intervention or an opt-in to some governing body, that’s impossible.
  • With no rules, college officials and agents are left to rely on their own senses of honor; the value of relationships was mentioned so many times I lost count. However, as we know, morality is subjective, and honest people sometimes disagree. I raised the idea of some kind of code of conduct that could be accepted across the industry, but no one seemed to think that would make a difference. Unfortunately, the panelists are probably right.
  • You can argue about the makeup and effectiveness of the College Sports Commission (CSC), which is supposed to call balls and strikes on NIL deals, but you can’t argue that they’ve communicated effectively with schools. No one on either panel said he’d heard a word from the CSC. No one seemed to know much about what the CSC was doing, and given the role the CSC is supposed to play, that’s a concern. I hope someone at the CSC reads this. People in NCAA personnel offices would love to hear from them.
  • Unfortunately, for the second straight year, there was little to no optimism that tampering could be curbed, much less stopped. It’s admirable that the NCAA is trying to do something about it, but the panelists just shrugged their shoulders, figuratively, at these efforts. Even in the agent world, which is governed by the NFLPA, there’s almost no way to stop this. The player who benefits from such activity is never going to turn in his benefactor.
  • I was happy with the candor and honesty shown, but let’s be honest — when you’re giving opinions on touchy issues before a room of 400 people, it’s natural to edit yourself. The feedback is that people would be more open to talk in a roundtable situation, maybe 12 people talking about the issues. I’d like to think there’s someone out there that could provide such a forum, but who knows? Maybe I’m the one who should.

Just more stuff to think about. I think the problems facing the game may not be as overwhelming as some claim, but it’s not perfect. I hope ITL can be part of any solutions.

Six Points: A Few More Tips and Ideas for Getting a Job This Time of Year

06 Friday Feb 2026

Posted by itlneil in Getting started, NFL draft, NIL, Scouts

≈ Leave a comment

This time of year I get a lot of people reaching out to ask about tips on getting a job in scouting, college or pro. Here are a few more things to think about and/or ideas for you.

Update your LinkedIn: I used to dismiss people who serially updated their LinkedIn page, but I have to admit it’s nice to have someone’s complete employment history readily available. I know some people really overdo it, but if you use it judiciously it can be a really positive tool. I know it’s been easy to advise people when they ask for counsel on finding a job when I can review their LinkedIn pages first. By the way, if you really want to go the extra mile, set up a Linktree.

Go to the Combine: I know it’s intimidating, and can be costly, but you can figure it out. The Senior Bowl is no longer the best place to network. Indy isn’t easy — there are a few events you can attend, including ours — but mostly you’re going to need to be in the right place at the right time, eager to seize an opportunity. It’s a risk you have to take.

Seek out volunteer opportunities in Indy: It’s too late to land something with an NFL team or with combine organizers, but there are enough things going on that a helping hand might be needed. Think outside the box. There’s no better way to make a connection than to be a good worker. If you can’t find a football organization, maybe reach out to an agency that you know has players at workouts.

Renew all your key acquaintances: It’s not easy to stay in contact with everyone in your neighborhood 24-7, and if you’re not carefully, you can come across as inauthentic. Still, you should be able to think of a reason to reach out to everyone who could be pivotal, job-wise, over the next 60-90 days. For example, you could ask when they get in to Indianapolis. Or wish them a happy President’s Day, I guess. If they show up on a podcast, make sure you compliment them — genuinely — and make it clear with context that you actually listened. Obviously, a job change (especially a promotion) gives you an automatic opportunity, as well. The key is to remind them, subtly, that you’re around.

Don’t forget about business cards: I know they’re passe’ but the fact is, they’re cheap and they fit easily into someone’s wallet. You don’t have to walk around with a wad of cards in your hand. Just have them ready if the need arises.

Remember that information is key: You need to know something that potential employers don’t. I do not think you should carry around your latest mock draft. But I do think you need to be ready with information on the upcoming players on your current team, or inside information on what jobs might be available on your own team, or anything else. If you don’t have anything, don’t fake it. But there’s no better way to prove your future value to a potential employer than by having something you can offer now.

One more thing — make sure to know where recent scouting hires have come from, which teams you should be focusing on and, well, read this, too. Good luck.

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