Category Archives: NIL

NIL Spotlight: Kid From The Rock

23 Friday Oct 2026

Posted by in Agents, NIL, Transfer portal

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One thing we at Inside the League have done over the last year is pour ourselves into learning the NIL agent landscape. Because NIL agents and agencies aren’t registered or certified, there’s nowhere to go to get a complete list of everyone who’s out there. The last three weeks, especially, we’ve been trying to catalog the best players on each team and which firms represent them, using social media and other means.

Occasionally, I come across firms that are doing things a little differently. One of them is Kid from the Rock, a firm that specializes in bringing players from American Samoa to universities here (technically, it’s not an agency but a recruiting service). The following is my interview with Keiki Misipeka, who owns the firm.

  • What inspired the founding of Kid From The Rock, and what mission drives the platform every day? “Kid From The Rock (KFTR) was born out of my journey growing up in American Samoa, where resources were limited and college coaches rarely visited to recruit. I saw talented athletes with the ability to compete at the next level who simply needed exposure, guidance, and someone to open a door. That experience ignited the passion behind KFTR. Through my years of coaching football and working in the professional space, including the NFL International Player Pathway (IPP) Program, I’ve built relationships and gained first-hand knowledge of what programs look for in athletes. My goal is to use that experience and network to connect college personnel, general managers, and coaches with Polynesian athletes throughout the Asia-Pacific region and across the United States. KFTR is about creating opportunities, guiding families, and helping our athletes pursue their futures while staying connected to their culture and roots.”
  • The college football recruiting world is moving faster than ever with the portal and roster shifts. Where does KFTR fit into a college personnel department’s board? “College coaches, recruiting coordinators, and personnel executives are under immense pressure to find athletes who won’t just produce on Saturday, but who will protect the locker room culture. That is the exact bridge KFTR builds. When college staffs turn to KFTR, they know they are getting genuine, vetted talent. We don’t sell dreams or manipulate film.”
  • When people hear about a ‘KFTR athlete,’ what specific traits and core values define the kids coming out of your program?: “A KFTR athlete is defined by grit, respect, accountability, and coachability. We instill an old-school work ethic paired with modern technical discipline. On the field, our kids play with high motors, physical toughness, and sharp football instincts. Off the field, they understand that character is what sustains you.”
  • You also connect regularly with the football community through KFTR’s The Rock Report weekly email newsletter. How does that community-first mindset help open real doors for your kids?: “The Rock Report is our weekly communication to our audience to share wisdom, spotlight inspiring journeys, and keep families and coaches grounded in what truly matters. In this game, authentic relationships open doors that transactional networking never can.”

For more information, visit ww.kidfromtherock.com or subscribe to The Rock Report weekly email newsletter. You can also find the company on X (@kidfromtherock) or Instagram (@kidfromtherock_).” We’ll continue to spotlight some of the more interesting NIL services and agencies in future blog posts.

Some Lagniappe from Our Discussions with GMs This Week

16 Friday Oct 2026

Posted by in Agents, College personnel, NIL

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This week, on the heels of our reports on the top NIL agents who work primarily on the G6 level as well as the ones who focus more on P4 schools, we decided to turn the tables, asking NIL agents who worked at both levels which GMs they respect the most. Of course, when you ask these questions, you get more than just lists. You also get thoughts on the game as it has evolved (and is evolving).

We thought we’d pass along some of the more interesting observations here.

  • “(General manager is) a relatively new position and I think a lot of people are not well-suited for the spot. I think we’re still at a point where a place developed a job description around a person as opposed to finding a person for that job description. A lot of people don’t have that skill to balance the books and evaluate and lead a staff. A lot of them don’t know enough football or know enough people in football. Like, you were making sure the chicken got to the locker room for postgame meal and made sure the bus driver had a room, but can you handle the enormity of putting together a roster?”
  • “The best general managers in my estimation are the ones that understand their school and its limitations as well as its strengths. And where they’re at. Like, if a school is taking a long time and that’s part of their process at that school, they tell us. If they need to to get more clearance from the tower at their place, they tell us. That helps put things at ease. They accept fault when it’s theirs and they don’t pass the buck.”
  • “I think they best ones try to incorporate the coaching staff early on to make the player feel comfortable. The player isn’t accustomed to talking to front office types. They’re more accustomed to talking to coaches. I think that’s the best way to do it because they’re the ones that are gonna be coaching the player.”
  • “Not a dig at anyone, but there are a lot more bad (front offices) than good ones. . . The good ones stick out. A good bit of that, I think, is just growing pains in this new landscape, which is understandable.”

I thought all of these comments were well-founded. The GM position is brand new. Even with all the dollars and brainpower delivered to hiring the people who sit in those seats, there’s going to be a learning curve.

Speaking of learning curves, the transfer portal is still so new, and college front offices still so much in flux, that it’s hard to even have an informed opinion on who’s doing the job the best. Whenever I visit a school, I ask the GMs who they respect the most. More often than not, they can’t, or won’t, name anyone. They may know the GMs in their region, or the ones in their conference, but the best ones in the nation? No chance. Just too hard to know who’s good. I don’t know that that changes anytime soon.

Shifting gears, as we gathered info from NIL agents, we also got a few extra comments on who’s on the rise, at the P4 and G6 levels. Just for fun, I thought I’d include them here.

  • “A guy who will be a P4 GM who has been tremendous is Taylor Redd at Oklahoma.”
  • “I know you didn’t ask for Assistant GMs, but Sam Popper is a huge part of what makes San Diego State so enjoyable to work with and deserves recognition, too.”
  • “I think future stars (include) . . . Marshall Cherrington at (California).”
  • “Asst. GMs – John Srofe (Indiana), Jack Griffith (Penn State).”

For even more on this topic, including what NIL agents told us about who the best G6 general managers are, make sure to check out today’s post at Inside the League and this evening’s edition of the Friday Wrap. Register here if you don’t already get our free newsletter.

Who Are the Top NIL Agents? Here’s What P4 GMs Told Us

08 Thursday Oct 2026

Posted by in Agents, College personnel, NIL

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Last week in the Friday Wrap, I talked to several G6 GMs about the NIL agents they trust most, who are the most fair and overall most professional. We got a lot of feedback and I passed it all along in the newsletter. If you work in the transfer portal, make sure to check it out.

While we kept it limited to G6 last week (we hoped it would give us a good rendering of some of the up-and-coming agencies), the plan was always to do the same on the P4 level. We did that this week, and though big-school GMs are swamped and full of responsibilities, we got 20 responses, with 46 different agents mentioned. Some GMs were longer-winded and more detailed than others, of course, but I was struck by how thorough some of the texts were. So much so that I wanted to share a couple of them in this space and provide a few comments. Here’s the first one:

“As far as the best/most professional agents I deal with, there are a lot of them! In no particular order:

  • Tom Povinelli – Athletes First: Extremely professional and honest. Has an even keeled temperament. Has close relationships with his players and their families. Typically will only work with the right kind of athlete. Easy to work with.
  • Kelly Donigan – Ethos: Very professional with how he works and communicates. We don’t always have easy conversations, but that’s part of it. It’s always respectful on both ends and I feel like we can both be honest with each other.
  • Miles Jordan – Jordan Sports Group: Young, but very professional and polished in my opinion. Doesn’t get emotional when temperatures rise. Not always easy conversations but he is a poised agent who looks out for his guys.
  • Honorable Mention: Joe Gazza – Aurum Sports: Every time we talk, there’s no BS. It’s all meat and potatoes which I appreciate it. Joe doesn’t have time for the fluff. Realistic about each one of his guys which is always appreciated.”

This text was notable for a couple reasons. One, obviously, is the level of detail, but the other is that it includes both Miles Jordan of Jordan Sports Group and Kelly Donigan of Ethos Sports Group. Both of them were among the most respected NIL agents in the business, based on what I was told. However, the recurring theme among all four is professionalism, poise and maturity.

Here’s the second text:

“Pat Curran has always been great. More NIL than NFL, but probably growing some. Kelly Donigan with Ethos (Sports Group) is great. Kyle Strongin with Range (Sports) is awesome. Kyle McCarthy with (Athletes First) has had several of our guys. (Jack) Bechta and Ryan Hays (of JB Sports are) getting more into college but great to work with. (These) are probably our top ones we deal with on a consistent basis. . . Feel like bigger agencies (are) easier to deal with when negotiating because they want the NFL client, but get bogged down on stupid contract (issues) when it gets to their legal counsel.”

I liked this response because I was given more than just the minimum three names and, I felt, there was a comfort level that came through from this particular GM.

If you’re interested in more feedback on who the top NIL agents are, at least in the eyes of GMs at the highest level of college football, make sure you check out this week’s Friday Wrap (register here) and today’s report at Inside the League. We counted up the times agents were mentioned (and we have several winners). If you work with players, see if you were one of the nearly 50 that P4 GMs rated as top-three.

2026 Personnel Symposium: Getting from an A to an A-plus

07 Friday Aug 2026

Posted by in Agents, All Star Games, College personnel, Getting started, Media, NIL, Transfer portal

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Obviously, it was a great week in Nashville. Anytime you have 1,500 members of a rather distinct (and maybe even secretive) community in one place over the space of three days, sharing ideas and best practices, that’s a good thing. From GMs at P4 and G5 schools to all-star directors to NFL and NIL agents to NFL scouts to vendors of every stripe, there were a LOT of hands to shake and relationships to make or renew. There was free coffee and beverages by day and agency socials at night. I can’t imagine anyone that attended didn’t see it as a major benefit.

Check out this brief anecdote from someone chasing his dream: “The best thing of the week was the advice I received from (one NFL team official). After I finished my brief intro, I told her I would try to get my foot in the door for roughly three years and she looked at me and said, ‘don’t quit five minutes before the miracle.’ Gave me the chills.”

You don’t normally get that from an email, a text, or even a Zoom session.

Of course, there’s always a way to tailor things, polish them a little, maybe even improve them. That’s the nature of any business. For our part, we found it a little hard to hear in the back of the room sometimes. Maybe that’s on us — the people sitting in front likely had no problems — but if there was anything we’d improve, that would be it.

With that in mind, we asked several attendees if there’s anything they’d improve. Here’s what they told us.

  • “I appreciate the panels and realize they are good learning opportunities for some of the younger folks but they feel a bit promotional rather than informative. Obviously nobody is revealing state secrets anymore so I don’t know how much of that can change. . . at the GM meeting . . . I don’t think they structured it right. Teamworks made a big presentation which was boring. Then they had this anonymous compensation survey that no big spender did. I think you have to make it more discussion-based.”
  • “The symposium has outgrown the space. The talks on Tuesday were wall-to-wall people, so you had to grab a seat and hold onto it or risk standing in the back and not being able to hear.”
  • “(There are) some really great speakers. I think having more space could be something good to add!”
  • “I think there could have been more granular/in-depth sessions around roster construction and cap management. I understand it was not intended to be tailored towards that, but I think given how mission-critical revenue share and player finance is, perhaps there could have been some more focus on that.”
  • “What I think could be better is to have a deadline for room block-offs at the hotel.”
  • “Think some of the meetings were repetitive a little bit.”
  • “First thought of improvement that comes to mind is a larger conference area.”
  • “Too many times it felt like breakout rooms were so small and the hallway had more foot traffic than it could handle.”

Personnel Symposium 2026: My Most Anticipated Sessions

31 Friday Jul 2026

Posted by in College personnel, Getting started, ITL, NIL, Transfer portal

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If you’re like me, you know the backbone of working in the business of football is your network. You get your job, and you get better at your job, through the people you know. It’s why I started the ITL Symposium and why I rarely miss chances to be among the people in the industry. This is why I’m not missing next week’s Personnel and Recruiting Symposium in Nashville, and I highly recommend you try to be there, too.

The list of sessions has been posted, and if you’ve been previously, you know that you can attend whatever session you want during the three days (half-day Monday, full day Tuesday, half-day Wednesday) of the event. Here are the six places you’ll be sure to find me next week.

  • How Will AI Change Scouting and Roster Building, presented by Teamworks (Monday, 4:45 p.m.): “AI” is the word on everyone’s lips these days; you may have heard that one college football blue blood team has even hired a Director of AI. As a guy who’s been accused of being old-fashioned, I look forward to hearing what direction AI is taking the game. I look forward to having my mind blown.
  • Social presented by Hudl (Monday, 6:30 p.m.): Look, if you can only make one session, it needs to be this one. Last year, I’d estimate there were 400 people in one giant room talking, renewing acquaintances and making new contacts. If you work in college or pro football, and you are serious about your career, you gotta be in this room Monday night.
  • Building a Front Office – Staff Structures (Tuesday, 11 a.m.): In my opinion, this is the most critical topic in the business that not enough people are talking about. If you listen to the podcast I co-host regularly, you know that everyone in the game is on an endless quest to find out the most efficient way of doing their respective jobs. I’m eager to hear what is discussed Tuesday morning.
  • Realities of NFL Scouting vs College Personnel (Tuesday, 4 p.m.): Though a lot of people don’t realize it, there’s a difference between player evaluation at the NFL level as opposed to college. Though this title is a little vague, I hope this addresses the vagaries of both — as well as how the jobs, pressures, demands differ.
  • Pro Liason Programming + Scout Relationships (Tuesday, 5 p.m.): There is an art to developing relationships, and the ups and downs of how NFL scouts and their college counterparts deal with each other is something we discuss and think about quite a bit. I’m eager to hear more from people in the industry about this topic.
  • Advancement Strategies for Young Professionals (Wednesday, 9:30 a.m.): Last year, the symposium kind of became a ghost town on Wednesday morning; as I recall, even some of the vendors left early. Maybe that’s why organizers have chosen to put three career development sessions on Wednesday morning. I chose to spotlight this one, but really, any of the three (the other two are “Career Development – Tips for Young Evaluators” and another one simply called “Career Development”) seem helpful. As someone who’s focused on helping others’ career development 24-7, I’m always looking for tips on how I can best help my people.

By the way, if you’re curious about who will be in Nashville next week, we’re compiling a list of college GMs who are confirmed for the Music City. It will be in the Friday Wrap later today. Register for it here. See you in Nashville.

Here’s Your Summer Guide for Getting Ahead in Football

17 Wednesday Jun 2026

Posted by in College personnel, Getting started, NFL draft, NIL, Scouts

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If you’re truly interested in finding a job in football, and you haven’t yet, you can’t use the summer to lay on the beach. June, July and August have become primetime for meetups and conferences that give you a chance to find opportunities. The key is finding the ones that are well-attended and reasonably priced.

Here are three I’ll be attending this summer. I’ve only been to one of them previously, but I’m pretty confident all three are going to be outstanding events.

ADs for Christ Summer Gathering (Birmingham) — Next weekend — Obviously, this one comes with a faith component, so if you’re not a committed Christian, it’s probably not the place for you. On the other hand, as long as you keep the main thing the main thing, it’s a golden opportunity. The speaker lineup includes SEC Commissioner Greg Sankey, Missouri AD Laird Veatch, Ole Miss Senior Deputy AD Eric Wood and more. Jessica Lopez, a key member of the Miami (Fla.) personnel office, runs this, and she’s incredibly organized — she just thinks of everything. This will be my first time attending, but it’s been going on for 10 years. Can’t wait to be there. And cost is just $100. That’s amazing. But again, this is for people who take their faith seriously.

OL Masterminds Summit (Dallas) — July 10-11 — This one is probably more by invitation only, but if you are around offensive linemen much at all, you know who Duke Manyweather is. His annual summit is a big deal, and draws some of the most established names in the game when it comes to centers, guards and tackles (and the people who work with them). Duke has dedicated himself to offensive linemen, whether they’re prospective draft picks or veterans, and has built an incredible reputation for making them better.

Personnel & Recruiting Symposium (Nashville) — Aug. 3-5 — This one is a little pricey but still may sell out. Last year, I think they almost ran out of room at the Renaissance Nashville and I kinda expected them to move it this year. Anyway, it’s really well-run and just overrun with college personnel staffers, NIL and NFL agents, NFL scouts and executives and others associated with the game. The class sessions are great but making and renewing acquaintances is the main reason to be there, especially if you’re still on the new side and trying to build a network.

So You Want To Be An NIL Agent? Some Cautionary Tales

05 Friday Jun 2026

Posted by in NIL, Transfer portal

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After years of the player representation business being infinitely difficult, it’s been a little easier to be bullish since the dawn of the NIL era. Of course, nothing lasts forever, and it’s gotten a lot tougher of late.

Here’s one example. I’m hearing lately that the new play is for four- and five-star high school players to let their parent/coach/attorney troll for deals, taking the low-hanging fruit offer and committing. Once this is done, here’s the pitch to the prospective agent: we’ll pay you a commission if you can go to the school we committed to and get a better deal. Oh, by the way, we also need you to go out and find us “traditional” NIL opportunities (signings, appearances, social media posts, etc.). So that means the agent has a choice: he can tell the kid to take a walk, or he can risk burning bridges and looking completely unreasonable to school officials.

This is hardly the only way NIL agents are getting abused. Here are a few more examples I’ve gotten from some friends in the business.

  • One interviewed with a player over Zoom with the player and his friend, the player’s parents, his ex-coach, his marketing director and the player’s wealth manager. The kicker: the agent had to hear the wealth manager — with whom he shares several clients — tell him he was billing at too high a rate. After the Zoom, the money guy then begged him not to be mad.
  • “We had one client sign with us, then try to get out of paying our fee, saying we signed the contract for him — when it was done on Docusign and had his own IP address and town he’s from attached to the location.”
  • “(An ACC head coach) called a dad of one of our clients saying we were asking for too much. Client later signed for $2M to play QB at another ACC school.”
  • (A Big Ten head coach) did something similar, but said we were lying about offers we had to the family. Then five months later, offered that same number we supposedly lied about (it was of course not a lie).”
  • “I had a dad of a 2027 high school player asking me if we do loans/stipends. When i said the kid is 16, what does he need it for? The dad responded with, ‘hey man, he’s gotta live.’”
  • “I had a player turn down two years, $2 million to go to Alabama after the 2024 season because he said he had ‘a dream that (Florida State) would go to the CFB playoff.’ They went on to go 5-7. Beat Alabama in Game 1, but guess who went to the playoff?”

2026 G5 GM Zoom Series: A Few Thoughts

08 Friday May 2026

Posted by in College personnel, NIL, Transfer portal

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I felt really good about our symposium at the NFL Combine in February, and I wanted to keep the momentum going. A couple of our panelists then discussed a chat loop set up among GMs in the conference, so I thought I’d give personnel staffers on a lower level a similar platform. That’s how the 2026 G5 GM Zoom series started.

Tonight was our second session. Here’s a brief overview of how the first two sessions have gone.

Tuesday: We had about 17 GMs discussing the art of having hard conversations, or, more specifically, saying no. In this business, simply disagreeing on something can mean the end of a relationship. The topic led to a pretty robust discussion. One GM said he and his staff develop a detailed scouting report — not just on-field, but also detailing tardiness, failed wiz quizzes, poor effort in the weight room — that they can cite if a player comes in saying he’s not getting what he’s worth. I was also a little surprised by the responses to some of the questions. I asked if any of them would have an interest in fundraising or other outside-the-office duties, and to my surprise, some said they’d look forward to such an opportunity. I think there’s a desire to really be authentic with potential donors. I can’t think of a better way than that.

Tonight: The topic was building and maintaining a volunteer staff, a tough job when you’re asking people to put in long hours for no pay. One GM is highly skilled at finding work-study opportunities for his staffers, which is one way to at least show some appreciation for the hours put in. Some schools are having success asking volunteers to work full-time (something we’ve discussed in this space before), but these are very special circumstances. One of the more seasoned GMs has placed around 20 former volunteers in full-time jobs in sports (not all in football, but still). Being able to show your volunteers that there’s a path to success is a great way to keep the fires burning.

Our final three Zooms will cover software service preferences (what’s good, what’s bad, what’s the best value); development and compensation of paid staff; and how to stop, or at least contain, tampering.

Many of them are on the road, so I don’t expect perfect attendance. The key is having a space for them to be able to draw on their peers’ experiences and come up with ideas for solving problems.

Anyway, it’s been fun so far, and really educational. Hopefully this is something we can extend to other strata of the industry soon. The beauty of technology means people don’t have to sit in one room to share ideas anymore. Might as well take advantage of it.

Six Points: How to Be an NFL Agent on a Budget

03 Friday Apr 2026

Posted by in Agents, combine prep, Getting started, NFL draft, NIL, Transfer portal

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This week, I broke down the agent signings for the 1,700-plus prospects who’ve signed with contract advisors so far, per the latest NFLPA SRA report. Basically, I listed the players — sorted by P4, G5 and non-FBS schools — that each NFL agent has signed for the 2026 class. It paints an interesting picture.

One takeaway: 58 agents who just passed the exam last summer have not signed one client for the 2026 draft class. That’s about a third of all agents who got certified who have zero to show for their first year certified. And look, I know why — repping a players, a legit prospect, one who could be signed/drafted, costs at least $15,000.

Still, even if you don’t have the cash, there are ways to not waste Year 1. Here are a few suggestions.

Get into the NIL game: Even if you don’t sign a five-star high school player or a headline-grabbing potential transfer, repping college players gives you hands-on experience. But the best part is, there’s no training costs associated, so you’ll have something big to do in January that gets you used to dealing with players, their parents, coaches, schools, etc.

Sign a player after the middle of February: The main advantage here, obviously, is that most players already have their training plan in place by mid-February, which means you’re off the hook. Obviously, the draft class is a lot thinner by then, but it’s not too late to sign a good player if you’re careful. Believe it or not, 37 of the 450 players who made it to 90-man rosters as UDFAs didn’t sign with agents until after Feb. 16. What’s more, 116 of the 437 players brought in for tryouts signed Feb. 16 or later. Obviously, a rookie mini-camp invite only isn’t optimal, but at least it’s a chance to communicate with scouts.

Don’t sign a specialist: You want to start building your scouting network in Year 1. If you sign a kicker, punter or deep-snapper, you will be working mostly with special teams coaches. That’s not terrible, but it limits you. Specialists cost less to train, but you’re signing late enough that training costs shouldn’t be much of an encumbrance anyway.

Make sure your clients play positions with scarcity: Which positions are most in demand? Which ones aren’t? It’s all here. Sorry, it’s a pay link.

Make sure you sign a player in an NFL team’s metro market: This gets your client into a team’s local pro day. That’s big, even if it’s a team that doesn’t actually host workouts. The thing is, fewer teams are even having local pro days. Make sure you don’t sign a player from one of those nine markets.

If at all possible, sign a player from a P4 school: Obviously, we’re seeing an overwhelming accumulation of talent in the four most powerful conferences. Scouts have noticed. That’s not to say that smaller-school prospects don’t have a shot, but obviously, the ones playing with the big boys have less to prove.

A Needed Disclaimer on NIL Agency Significance

27 Friday Mar 2026

Posted by in Agents, College personnel, NIL, Transfer portal

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Earlier this month, on the ITL website, we posted a list of 30 agencies that seem to be doing the most business in the NIL space. Predictably, it’s created quite a stir with some of the agencies listed there (as well as some of the ones that weren’t). I think this calls for a disclaimer and maybe a clarification about the post.

Granted, we should have known it had the potential to explode, no matter what. That’s what social media is for, right? Making a big splash? Still, we tried to couch things by saying we were/are “seeking opinions from people in the industry” and that it was “based on initial feedback” only. We also closed the post by asking “where are we wrong?” and “where are we right?” Bottom line, the idea was to start a dialogue, not create a proclamation.

We’ve gotten a lot of feedback and rightfully so. Some firms have claimed that though they don’t do the raw numbers, their clientele has more star power. Or, they get more money for their clients. These claims have merit. Is the best metric raw numbers, or biggest clients, or dollars earned in deals? It’s probably a combination of all three, but given how undefined this industry is right now, it’s hard to find any objective truth. Then there’s the total number of agencies we listed. Is 30 a good number? Should it really be 25? Should it be 50? I don’t know. Again, 30 seemed like a good starting point.

Maybe we let this “out of the lab” too quickly. The thing is, you have to start somewhere, right? If we’re really going to find answers, we have to risk bruising some egos, even if that’s not intended. Fresh off our symposium, and maybe a little flush with its success, we wanted to keep pushing the conversation. We ran our list past several GMs and several top NIL agents, but it was in no way exhaustive or scientific. Honestly, I don’t know how much vetting would be enough, but I’m pretty sure it hadn’t been vetted sufficiently when we posted it. Again, it was a starting point, not a finished product.

With all that said, you still might see some NIL agencies touting their presence on the list. I guess I can’t stop them. But I think our post needed more perspective, so here it is. We stand behind our posts, but we also think you deserve the full picture.

We have a whole lot more to say about agencies, their roles, and the positives and negatives they bring to the NIL space in today’s Friday Wrap, which comes out at 7:30 p.m. EST. It’s free. If you’re not already registered for it, do that here.