On Thursday afternoon, I have the privilege of addressing the South Texas School of Law here in Houston. My audience will be law students who have an interest in being NFL agents, and I look forward to answering some of their questions about the business.

I think I’ll call my presentation, Here’s What You Need to Know about NFL Player Representation. Here’s an overview of the points I will make.

  • For all intents and purposes, forget about NIL. Some agents enter the game thinking they’ll use name, image and likeness as their entree into working with players. The problem is, done correctly, NIL representation takes an incredible amount of man hours and bears fruit only slowly. What NIL has evolved into in college football is something very different, and this needs to be explored. 
  • Don’t fall into the trap of thinking negotiation is a big part of player representation. At least not at first. This is a classic sports law class talking point, and it’s something I have to spend a lot of time unwinding with many of my clients. The 2011 CBA made a player’s rookie deal mostly a paint-by-numbers proposition. You won’t be sitting across the table with an owner or GM in a smoke-filled room, pounding the table, for a good 5-7 years. If ever.
  • Don’t consider certification unless you have access to cash. This doesn’t mean you have to be personally wealthy, and it doesn’t mean you have to hand out gobs of dollars to players as a signing inducement. However, you are not going to make progress on your student loans in the early years of your career in player representation. Not if you’re doing it right. The simple fact is that you’re going to have to spend a certain amount of money to sign players worthy of NFL consideration.
  • Waiting until you’ve got 500 mostly NFL contacts on LinkedIn won’t work. If you’ve already got friends in the game, great, but you’re going to make most of your key relationships on the fly. What’s more, most of those relationships will happen because you both have skin in the game. No amount of social media connections or beers/meals bought is gonna get you a draftable player. You’re going to have to go out and do it. Then the relationships will come.
  • There’s a certain way you need to recruit players. First of all, forget about signing a draftable player in Year 1. An independent rookie contract advisor gets a player drafted about once every couple years, and then only in the sixth or seventh round. You may be the exception to that rule, but chances are, you’ll sign someone who moves up into the draft after being a UDFA prospect than someone that everyone sees as a possible fourth-round pick.
  • Plan to be independent for a while. I can’t tell you how many of my young agent clients ask me, early in their career, if any agencies are hiring. That’s just now how this industry works.

If you’re in Houston and interested in joining us, contact me on Twitter/X for details (@insidetheleague, DMs always open). I’d love to pack the room, but we need to get you registered first. Also, don’t forget to register for our newsletter, the Friday Wrap. It’s got nothing to do with Thursday, but I promise you’ll enjoy it.