Earlier this week, an old friend in player representation made an offhand comment about representing a player in the transfer portal. This is an agent who’s one of the top handful of contract negotiators in the game, but who’s become disillusioned by the cost of repping today’s players. It was refreshing to hear that he had entered NIL representation, because he’s been renewed. The story he told me sounded like a win for all involved — team, player and agent — and I don’t often get to hear such good news.

Curious if there were other positive stories out there, I reached out to several friends on both side of the portal (player representation and personnel/recruiting) to get their takes on the December window. Here’s what I was told.

DPP, G5 school: “There were a lot more players that entered (close to a few thousand in just the first day) and every one of them has an agent and is asking for a lot more money than in years past. It’s impossible to set a market and average price per player when average talented kids are getting offered more money than you think they’re worth. You also see certain schools like Oklahoma State going all in on NIL and portal when they weren’t before, I guess in an effort to save their jobs and bring back a winning culture.”

DPP, another G5 school: “For us, it wasn’t too crazy. We had minimal interaction and impact from agents or advisors and we didn’t get into the bidding war type of deal. We did offer reasonable but moderate amounts of NIL money to guys we anticipate having good opportunities to start for us, but our top guys on our roster are and will continue to get the bulk of, and the highest amounts of, the NIL budget. . . With that said, from what I’ve seen and heard from the portal market is pretty rough. We have always had a problem in college football of handler/street agent types taking advantage of players, and it’s only worse now with the combination of the transfer portal and NIL. There is a significant need in college football for some type of regulations in the ‘agent’ world. It will take time, but there’s a very real need for that. We’ve heard of multiple situations of ‘agents’ gathering the potential market value for players if they entered the portal so that they can then go to the player and tell them how much money they can get them if they go into the portal. As we all know, it’s a broken system that we’re living in just hoping it can end up being rebuilt into something that resembles fair competition with less (or ideally no) corruption.”

DPP, P4 school: “The overarching theme this cycle was a lot worse from the team standpoint than this time last year. Part of that is based on that there were fewer quality players that entered, and along with that, now that everyone has money, everyone costs a lot more. The players (are) getting way more, but from a team sense, there’s less quality. . . There are fewer good players in college football now because, when you look at the grand scheme of things, 2024 was the last year of Covid seniors. So this draft class had two-and-a-half senior classes in one. You had the high school class of 2021 that played four years without redshirting, the high school class of 2020 that played five years without redshirting, then the high school classes of 2018 and 2019 that had a redshirt plus Covid years. So, because of all that, there were so many seniors in college football with no eligibility and they’re all leaving (for the draft), so a lot of the other guys (remaining) haven’t played as much. There were fewer younger guys with meaningful stats. For the immediate time being . . . it’s gonna take some time to balance itself out (talent-wise) with younger players, but in the end, it will be relatively normal. We won’t see the kind of quality and depth that we saw in the 2023 class. With revenue sharing across college football, salaries have skyrocketed. We just won’t see the same depth that we’ve seen in the past.” 

NIL agent with established, NFLPA-certified firm: “Seeing more and more players with representation. Not surprising that this is the direction it’s headed. Agents are still clowns for the most part. Even legitimate NFL agents just don’t know what they’re doing. Still hearing a ton of complaints about that from teams. Player talent was about the same. I think G5/FCS kids think more concretely about the portal as a part of their college career plan. Most of them want to ‘level up.’ There was definitely another infusion of money with revenue share kicking in. The middle class P4s that couldn’t raise collective money competitively got a huge boost. If anything, NIL is creating more parity, at least for now.”

Top NIL agent, also with NFL certification: “From an agency perspective, I think it’s really important to highlight that there are some bigger NFL agencies that are taking NIL seriously and there are those that don’t. . . These (firms) are either hitting on the top guys, doing a ton of volume, or both. Seems like these were the names I heard from players on who had reached out. Last year, I was like one of the only shows in town. Now more medium-sized NFL agencies are getting involved in the portal. In high school, it’s more of the (top-five NFL firms) that are getting all of the top high school talent, mainly QB, skill, (pass rushers) and OT prospects. The point I want to make . . . is that if an NFL agency isn’t on the list, they are probably gonna get passed by in the next 3-5 (years). I know a lot of people are saying that players won’t stick that long, and to a degree they are correct, but I think if a player stays with his NIL guy for long enough, (the agency has) a better chance of landing them for the draft down the road.”

We’ll have more on the portal in today’s Friday Wrap. Register here.