Thoughts on the Football Biz from ex-Lions Exec Cedric Saunders
04 Tuesday Oct 2016
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04 Tuesday Oct 2016
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29 Thursday Sep 2016
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28 Wednesday Sep 2016
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27 Tuesday Sep 2016
Posted in Scouts
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As you know, there was a major announcement Monday that FBS schools will designate up to five underclassmen that NFL teams can scout essentially a full year before they can become eligible.
Presumably, this means a number of redshirt freshmen and true sophomores will become eligible for NFL evaluation this spring in anticipation of these players potentially entering the ’18 draft. Perhaps this means players already three years out of high school will be designated as ‘underclassmen.’ It’s also unclear if it will be made public which teams receive these designations.
Setting aside the questions that remain regarding the new policy, here are a few thoughts on how it might change the business of football.
22 Thursday Sep 2016
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At this point, we’ve covered the ramifications of the recently confirmed SRA that the NFLPA has published for the 2017 draft class. As you know, the default agent fee will be 1.5 percent v. the previous rate of 3 percent, which was already lower than all major sports.
We still don’t know how this will impact the agent business, though we know it won’t be good. With a week until the NFLPA’s deadline for paying 2016-17 dues, there’s a great chance several good contract advisors will opt to get out of the business.
However, problems for some could be opportunities for others. In the last week, I’ve had a handful of financial advisors ask me how I saw the new agent fee affecting their part of the business. Would it be a negative or a positive? Maybe, just maybe, this could be an opportunity for financial advisors. Here’s why.
As I mentioned, financial advisors are already starting to think along these lines. This year, we’ve matched up four former NFL scouts with agencies to work with them in the run-up to the draft. I had a financial advisor ask me last week if I thought this might work in his business. I told him I’d get back to him, and I haven’t yet, but I think maybe this is an idea with traction.
The rule of thumb in this business is that about every three years there is a major new development that hits the football business like a tidal wave, requiring agents, financial advisors, trainers and the like to adapt. Obviously, the less agile can’t, don’t or won’t adapt, but those who can identify these trends early can often turn them into opportunities. One previous such wave was the rise of combine training. Another big one was the shift from low-interest loans and letters of credit to marketing advances or outright signing bonuses to entice draft prospects.
We’re about to see how many people across the football world can benefit from this, and how many will get pulled under. Just maybe there are those in the money world who can make this an advantage.
15 Thursday Sep 2016
Posted in Agents
If you read this blog regularly, you’re a fan of what happens in football behind the scenes as well as on the field. That’s one reason shows like ‘Undrafted,’ which debuted Tuesday in its third season on The NFL Network, have become so popular.
I made sure to tune in Tuesday after my former ITL intern, Murphy McGuire (and probably the rookie agent of the year as the only independent first-year contract advisor with a draftee this year) tweeted that the show was kicking off this week. It was then that I remembered that another ITL client, Samantha Stephenson, had a client on the show. I was especially excited to find out that she was the only agent that got airtime Tuesday night.
With that in mind, I reached out to her about the show and her experiences. Samantha, who’s one of the most approachable people in the business anyway, said she’s already getting attention from other players (mostly true long shots from previous draft classes). I advised her to politely decline them, of course.
Here are a few thoughts from Sam that I found interesting. They run a little long, but I found Sam pretty insightful and I thought you might, too.
“They had done their own kind of keeping an eye on players throughout the season, and they were looking for players this year that were really close to the cusp of being drafted or undrafted. Not only good football players but a good story to tell, things that make them more unique, than just the average football player you see on the field. But you’ll find so many of these guys have stories to tell, and have overcome adversity in one form or another. LaQuan had gotten quite a bit of press going into the season after the 2015 Cotton Bowl when he scored the 18-yard touchdown catch. After that, people started to notice him as a 400-pound tight end. And he had done Sports Illustrated (and other media), and there was press out there about him playing the position he did at the size he was. (The producers) reached out to Baylor, and they gave (the producers) my contact info, and I thought it would be a great opportunity.
“LaQuan is also very different form the typical football player, very quiet and to himself, and very protective of his story. To some degree, at Baylor, he probably felt like he couldn’t say no (to the media), so at one point he said, ‘I’ve already told my story to all these journalists, and there’s nothing else for me to tell.’ I definitely had to show him the upside, and I think during the filming process, we experienced that as well. He’s more of a ‘to himself’ guy, so having cameras and microphones follow him around was pretty exhausting for him.”
On the risk of Samantha looking bad on the show:
“I mean, of course, players are always looking for the agent that will land them as a first-round draft pick, and they were with us all day long on draft day, and we know the story (LaQuan goes undrafted). It was a hard day, a very emotionally hard day, and viewers will see me texting teams and making calls that go unanswered, and I’m sure some will attribute that to my agent abilities. So there was definitely that risk that I knew I was taking, and it’s still very very possible (he wouldn’t be) drafted, and it will all be on TV for everyone to see that he didn’t get drafted and people will attribute that to his agent. So I knew that going in, but it wasn’t until they were already filming when they asked me to be a part of it (and be on camera). I had planned to go to Baylor for pro day, but he wanted me there (for the first day of filming) to kind of filter and help him feel more comfortable with it, so I went down. On the first day, I’m sure the producer was saying, ‘this agent, she’s a lawyer, what a nuisance!’ It wasn’t until Day 2 (of filming) that they miked me up and heard more of my story and how I’m connected to LaQuan, and became an agent after my first year of law school, and that night the executive producer called me and said, ‘hey, we really want you to be a part of it. This is more of a story than just LaQuan’s story.’ It wasn’t until then that they wanted me to be a part of the process, too, so in that moment, I had to decide, is this about me or LaQuan? I thought, if this is a good look for LaQuan, and it reflects poorly on me, it’s OK because this was good for him.”
On the risk of LaQuan looking bad:
“Honestly, I can’t think of a time (when we had to discourage them from filming something or the direction they wanted to go). I’m not sure for the other guys, but for the filming for LaQuan, it was the same director, same camera guy and same (microphone) guy, so eventually LaQuan warmed up to them, and they started to warm up to him and understand what they could get and what they couldn’t.”
On LaQuan’s uphill battle:
“I can’t get on a whiteboard and draw up the best play in X’s and O’s, but the thing that I say is that, I know the business of football. Those of us that know the business of football knew LaQuan was a long shot. Even at the combine, when we were having the happy hour after the (ITL seminar), and (other agents) know of LaQuan, but he’s 400 (pounds) so that’s gonna be tough (to get him in an NFL camp). Everyone else thinks, ‘I‘ve got strength and I’m bigger and can run the 40, why isn’t that great? And they don’t understand that there’s this distinct mold you have to fit in to make the NFL, and 400 pounds is not that mold. It was Year 3 as an agent for me, and I knew what I was taking on, and I knew he had to lose weight to have a chance, but it was the other outside voices that made it hard. Like ‘you killed pro day,‘ and he had coaches that made him feel he was good, and dealing with those outside voices is what made it the hardest.”
On walking through the entire process with him:
“I was with him (on his pro day). It was my idea originally (to be there), and they ended up liking it, but I had already planned to do it. I was the only agent around my player for his pro day, and I guess that’s not the norm, but I couldn’t imagine sending my guy out for the biggest interview of his life by himself. That’s not the agent I want to be. Just preparing him for the interviews, going over questions, helping keep his nerves calm, getting the right nutrition in him the day before. Draft day was the same. I just couldn’t imagine not being with him. And it was even harder because we had to deal with the cameras and mikes in our face. It was very hard, and they interviewed me for the wrap-up interview a week and a half ago. It was a really hard night. LaQuan had to handle it, and I flew my best friend in and I wanted her there for emotional and technical support. I had 60-70 numbers I was monitoring, and I had her sending texts so I could be with LaQuan. I told the film crew, and I’m sure it will be on the last episode or two of the show, but I had to go to dinner with my friend and let the emotions out, and then film again the next day. I couldn’t have imagined not being with him. As much as he didn’t understand to a degree, I can’t imagine going through that alone. If you want to be an agent, you have to be able to face those hard situations. His family was hurting, but I couldn’t, being able to see him again on Sunday and talk to him one on one, it was hard, but let’s pick ourselves up by the bootstraps and keep moving forward.”
14 Wednesday Sep 2016
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The national media has been abuzz with the fact that No. 1 overall pick Jared Goff has not cracked backup duties for the Rams and was, in fact, a healthy scratch for Monday night’s 28-0 loss to the 49ers Monday night.
Obviously, there’s a long way to go before anyone can make any judgments on Goff’s NFL future, but the optics are bad. Still, I wondered if scouts felt the same way. Was Goff a guy that teams felt was a near-certain future star? Do his early struggles make sense to people in the business?
Based on their responses, the jury is still way, way out. We got a lot of comments that were on the fence, like these:
However, I also had a conversation with one scout that I thought encapsulated things best. He said scouts were all over the place on Goff, with some liking his upside, and others seeing him as comparable to Memphis’ Paxton Lynch and even Mississippi State’s Dak Prescott. These scouts preferred North Dakota State’s Carson Wentz. Despite Wentz’s small-school pedigree, they liked his intangibles and the multiple national titles he was part of at NDSU.
These scouts also had concerns that Goff had gone from nowhere as a sophomore to a possible No. 1 overall as a junior. They just didn’t feel his total body of work justified the investment.
“That’s a concern when you’re taking a guy first overall, with a lot of (varied) grades,” my friend said.
I’d agree. Teams have to make the best decision based on the information they have, and obviously, opinions vary. However, if Goff turns out to be a guy who doesn’t live up to expectations, it could be because the Rams felt they had to have a quarterback, and he looked like their best option. The one resounding message I get back from scouts is that the surest way to miss on a pick is to draft based on need, and not purely on the best player available.
Once again, there’s still plenty of time for Goff to turn into Aaron Rodgers, another player who spent a lot of time on the bench initially. No one knows what the future holds. That’s what makes the draft so intriguing.
07 Wednesday Sep 2016
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I was having a conversation recently with some friends — some agents, some in the scouting community — and the subject of ‘sleepers’ came up. During the conversation, it became necessary to actually define the term. That’s because agents and scouts usually define the term very differently.
This is a generalization, but my experience has been that scouts see most NFL draft prospects as fitting into two categories. Either the prospect is a top-100 guy, an immediate difference-maker and an instant starter, or he’s not. Almost anyone that doesn’t fit into that top 100 could be a sleeper to some or most teams.
Here’s another way scouts define sleepers. If a kid goes to a small school, or a school that’s not Power 5 (the MAC, let’s say, or the Sun Belt, or the Mountain West), he could be a sleeper. It’s a very loose term, obviously, but the players in the latter rounds could almost all be considered sleepers. Just look at how many got cut last weekend. These are players that teams don’t expect to be stars, and if they do, they ‘awoke’ and became game-changers.
This is very different from how agents look at things.
Players that are legitimate fourth- and fifth-round prospects are a long ways from being sleepers. Shoot, guys that everyone agrees will be drafted aren’t sleepers. Not for agents, at least. Why?
Because these days, once a kid gets identified as a legit draft prospect, word gets out quickly. Sooner or later, word gets back to the player himself. Maybe he already saw himself that way, but either way, once he gets that stamp of legitimacy, he expects training. That means an agent can expect to spend $10,000, minimum, getting him ready for his pro day.
Once several agents offer to pay for training, a player’s price and expectation level take off. He might still be a guy that many teams have their doubts about, but agents have to make a significant investment to sign them at that point.
Finding sleepers in the draft is hard for NFL teams, but easier than ever due to the Internet and a number of other factors. But for agents, it’s quite a challenge.
02 Friday Sep 2016
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Yes, the agent business is very hard. Yes, we are pretty brutal in our honesty about the way this business runs, and the long odds faced by those who pursue NFLPA certification. I often wonder if I’m a little too direct, and it’s always tough balancing the bad news with the good.
Well, today is a day to balance out the bad. Typically, the players association doesn’t release the results of the exam until mid to late September. However, this year, the news came out Sept. 1. The celebratory tweets started rolling out Thursday afternoon, and soon after, the texts and emails started coming in from the 70-odd people who used our practice exam and/or study guide to prepare.
Obviously, it’s incredibly exciting to help someone achieve a lifetime goal. For me, it’s similar to the high a new agent gets when his first client signs a contract with an NFL team or gets the call that he was drafted. Here’s a sampling.
Naturally, the news wasn’t all good. Though it’s early, it looks like results will be a bit better than last year, though not significantly. Based on the first 21 people I’ve spoken to, our success rate is just over 70 percent, right about where we are every year.
For those who came up short, the pain is unbearable, and I share their disappointment. But for today, let’s focus on those who’ll be sinking their teeth into the football business this year.
31 Wednesday Aug 2016
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If you’re an NFL fan, you’re well aware of the situation surrounding 49ers QB Colin Kaepernick. And I think even if we can’t all agree on his stand, we can agree that it’s an emotionally charged issue that could potentially divide the locker room and create ramifications that coaches and team officials don’t want to face.
I wondered if there’s any way such a situation could have been avoided in the scouting process. In other words, could scouts find out, with any degree of certainty, if a player — though honest, high in character, and far away from anything criminal — is prone to sparking this kind of situation? I asked several of my friends in scouting and I got these responses.