A scout’s take on all-star games

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This time of year, all-star game invites are starting to get published frequently. This is one of the most important things we track this time of year, and these slots are much-coveted, especially by players who came from struggling programs or smaller schools. These games (there are five this draft cycle) are a major proving ground for players with NFL dreams but thin resumes.

I asked Ken to give his take on all-star games. What are the merits? Can players lose ground in these games? How does a scout dissect a week’s worth of practices? His thoughts follow.

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My thoughts on all-star games are mixed. I have attended the week of practices for almost 40 all-star game and evaluated more than 500 players during that time.

Depending on how the director structures the evaluation process, scouts may be exposed to players they haven’t seen prior to that week. Some personnel departments will have each scout concentrate on players from his assigned region. I much preferred to evaluate a position, as was the case most of the time for me. My favorite way to do it was to follow an entire group the week of padded practices (Monday through Wednesday), then attend the game (which didn’t happen often; most scouts depart before the game is played). By the time I had broken down the practice and game tapes, I had a great perspective on how a player fit alongside like-caliber athletes at the same position. I really enjoyed all-star practices as you can see specific drills (individual, one on one, inside-outside and team periods) with all of the highest-level players in one spot.

The best thing about these games is that you get great exposure to your assigned group, on and off the field. If you know what the coaching staff is trying to get out of a player (technique, scheme, etc.), it can be very helpful in knowing what you’ve seen, and how you grade a player at the end of the week. Also, having access to each player in an interview setting is very helpful in getting to know what makes a player tick.

All-star game weeks are part of the puzzle for every scout, personnel director, coaching staff and GM. That being said, don’t let the old bromide that ‘you can’t lose ground on your draft status in an all-star game’ fool you. Everything a player does or doesn’t do in any game, practice, interview, workout or combine matters. It does affect his draft status. Now, there’s a difference between ‘graded players’ and ‘players that have grades.’ What I mean by that is, some collegiate players have done so much for such an extended period of time that their grade is pretty much set in stone, regardless of what they might do in an all-star game. On the other hand, many players ‘have grades,’ but there is some uncertainty within an organization on how solid that grade is.

I have seen players gain draft status (sometimes, two or even three rounds) after an outstanding all-star week. And yes, I’ve seen players lose ground with a poor all-star week. Often the biggest swing (draft status or grade) can come from when a small-college player makes it to a higher level all-star game and really impresses versus tougher competition. Believe me, if you accept an invitation to compete in an all-star game, you better be ready to perform at a high level, as all of that is discussed at some point in the draft process.

NFL scouts: A Week in the Life

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Today, former NFL and CFL scout Ken Moll gives us his account, in extreme detail, of a typical week for an area scout.

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If you’re a football fan, I’m sure it sounds glamorous to travel to schools like Notre Dame, Ohio State, Florida State and Alabama to evaluate players. OK, maybe it is a little glamorous.

On the other hand, try checking in and out of four hotels in five nights while traveling through West Virginia. That junket might involve a Morgantown-to-Glenville-State stretch (both places Arizona head coach Rich Rodriguez has coached), possibly checking out a free agent at Concord College or Fairmont State after (or before) a stop in Huntington. From there, it’s a several-hour trip to Blacksburg, Va., to attend a Saturday afternoon Virginia Tech game.

The next morning is Sunday. Time to get some sleep? Not quite. I need to catch up on my player reports (which I work on 2-3 hours a night during the week), then it’s usually laundry day and getting my travel expenses together while settling in to watch my team play on Sunday afternoon.

Come Monday, I start my day usually 7:15 a.m.-ish (no later than 8) with a trip to the school’s film room. At some point, I may thank heavens that we live in the digital age; the old-timers tell stories of having to splice 16 mm film together when it broke after running plays back numerous times.

After 3-4 game tapes (on each side of the ball) and several cups of coffee, it’s time to visit with the trainer, strength coach and pro liaison. These information-gathering meetings may take place in consecutive stints, but they’re most likely chopped up throughout the day (as you’re on their time schedule). It takes time to decipher which information is reliable and which isn’t; it’s a wonder why some within an organization wouldn’t be totally forthright when discussing one of their own, but I digress. Sometimes it’s tricky deciding which information will be part of your official report. This is why experience is extremely important when covering a territory, as relationships built over time tend to produce the most reliable information. That’s important when you’re evaluating not only their game tape, but their injuries, character, weight room numbers and work ethic.

Along the way, you might get an hour to grab lunch before practice. Sometimes, your lunchtime occurs when you have to vacate the film room for a team’s positional meetings before practice.

Practice is approximately two-plus hours (depending on the day of the week) and a great time for up-close access to players you have scrutinized on tape most of the day. You always make note of body types, i.e., high-cut, short arms, soft body, etc., while getting a feel for work ethic and how a player reacts to the ups and downs of competing in practice. You can really see how quickly a quarterback releases the ball, the closing burst of a cornerback, or the ‘get-off’ burst of a defensive end when evaluating a live practice. You also get to see how a player reacts to coaches’ criticism as well as how he relates to his teammates (is he a leader?).

There are other subtleties you can pick up. How does he treat the student trainer when he needs to have his ankle taped during the middle of practice? How does he relate to the assistant (to the assistant) equipment manager that has to fix his face mask after a grueling hit in a live goal-line drill?

Most scouts leave the practice field at the beginning of the ‘team’ period; often the college coaches prefer it that way as they are installing game plans, trick plays, etc. and the pace may be a little slower.

If you’re lucky, travel to your next destination is less than an hour, but often it’s much more than that. Your routine becomes checking into the hotel, getting some grub, then maybe catching some relaxation time. After that, what do you think you do with all those notes and information gathered during the day? You got it. You get on the computer and usually bang out at least a couple of hours of reports before you get some shut-eye. The next morning, sometime before daybreak, you get ready to do it all over again.

If this sound glamorous, you’re ‘approved’ to proceed with your dreams of becoming an NFL scout. And maybe a little crazy.

Cross-checking the list twice

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Today we continue our series with Ken Moll as he discusses the value (and difficulty) of independent thought to scouts, along with a focus on why scouting grades can differ, even among knowledgeable evaluators.

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Cross-checking — reviewing the prospects other area scouts on the team have seen (and liked) to verify their opinions — is an important part of the overall puzzle. Scouting isn’t an exact science, but effective cross-checking can provide for a more secure decision. Of course, it’s not easy. Obviously, the travel isn’t as familiar, but more importantly, the exposure to the players is limited compared to the previous scout, who had much more time to conduct the evaluation.

What’s more, I learned early in my scouting career that it takes balls to go against the grain and to counter the “conventional wisdom” on high-profile players. Obviously, every scout sees, reads and hears about most draftable collegiate players, but blocking the “noise” out is extremely important to the evaluation process.

Another thing that makes cross-checking difficult is that it takes place after a long, hard slog through the meat of the season. I remember one of my first seasons in the league (as a Midwest area scout for Jacksonville), my cross-check area was the West Coast. Hitting 11 colleges in 15 days can be a daunting task, especially after a full schedule of three-and-a-half months of travel through Big Ten country. Come November, going from the Arizona schools to Stanford, Cal, USC, UCLA and Fresno State, then out to New Mexico and New Mexico State, as well as a trip up to the great Northwest (University of Washington, State, the Ducks and Beavers, and others) is exhausting. There was also a stop in the state of Utah (where I wasn’t able to find a good cup of coffee at the campus at BYU), that really was difficult. No one was more excited about settling in at home for a Thanksgiving meal.

One other thought on cross-checking. It’s amazing how one “set of eyes” sees a particular player differently from another scout. Often this is due to a player being injured at a particular time during the season, or the marked improvement of a player due to more playing time, or a better understanding of the position that enhanced his development. Many people outside the industry tend to develop an opinion of collegiate players based on limited information and exposure, whereas NFL scouts are better-qualified to grade a player. This is because their evaluations are based on their experience and knowledge of specific programs; how a player is coached; and what has been successful in the past.

 

War Story Weds: War in the War Room

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For today’s War Story Wednesday, I’m going to give the floor to Ken for a true ‘inside the war room’ account.

“There are a plethora of stories (first-hand) that I could share with many that have an interest in this kind of thing but many names will need to be left out to keep careers protected.

“When I was in draft meetings (my third season) with the Jacksonville Jaguars, there was a very heated discussion on a particular player. Now, it’s not unusual that these high-level meetings bring out some strong opinions on where a player should be stacked in regards to his specific position as well as where he fits in the big picture. Usually there are several reports (area scout, regional scout, college director, general manager, cross-checking scout, position coach, coordinator, head coach as well as all-star reports) discussed on each player when considering the overall draft process. Not all players have all of these specific reports, but the higher-profile players have this many and more.

“We all know about opinions; they’re like backsides. Everyone has one and they’re all just a bit different. After several hours of information and opinions shared (on this one particular player), the last report was presented to the group in the room. That was the all-star report, which is based on just three days in pads and obviously has a limited amount of exposure to the athlete. Now this was my player, in my area, where I had seen him for more than two years with several visits to the university. There, I had gathered a ton of information on work ethic, injury history, ability to grasp football concepts and leadership, as well as several practices viewed and a multitude of games tapes evaluated. Usually, though not always, the specific area scout (especially an experienced one) should have the best feel for where a player fits in regards to that particular team.

“Most of the opinions (grades) were fairly close (within a couple of rounds) but the “all-star” evaluation by this one scout was a bit out in left field with this player based on two days of practice (and all-star game tape) with a scheme he didn’t know, a new coaching system and teammates he had never competed with in the past. It’s never a problem having a different view of a player, but this particular scout tried to push and push a second- or third-round draft choice to the seventh round, or even free agent, category. As it were, he and I got into it in a chest-to-chest confrontation, almost like an umpire and baseball manager arguing a call at home plate. We were able to know what kind of salad dressing each of us had for lunch, and others had to separate us. Yes, two grown men almost coming to blows over a grade on a college player.

“This isn’t the norm, but believe me, the amount of time, effort, work and money that goes into evaluating these collegiate athletes can flare tempers especially after 20 consecutive days of 12-hour meetings.

“I’ll let you know what actually happened to that specific player in the next war story.”

An ex-scout’s thoughts on the November grind

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At this point, if you’re a football fan, you’re  probably in one of several camps.

1. Your fantasy team is crap, but your favorite NFL/college team is rolling, and you’re pretty excited.

2. Your fantasy team is rolling, but your favorite NFL/college team is crap. You’re still pretty excited.

3. Your fantasy team AND your favorite NFL/college team are rolling, so you’re pretty excited.

4. Both your fantasy team AND your favorite NFL/college team are crap, so you’re focused on basketball.

Unless you’re in the fourth category, you’ve got probably got one eye on what’s going on now, and one eye on what’s coming in the winter months, i.e., bowl season, all-star games, the combine, etc. For scouts, however, it’s very different, as the next few weeks represent the end of a long grind.

I asked a longtime friend of ITL, Ken Moll, to give me his thoughts on what’s going on if you’re a road scout with a couple weeks left before Thanksgiving. He’ll present his thoughts across the next couple days, giving us insights on what goes on with the game inside the game.

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All of this information is based on first-hand knowledge and experiences that I have had through 37 years in the industry. Competing as a linebacker at a major university, 15 years of college coaching, 13 years in NFL personnel (Jaguars and Browns), four seasons in the CFL (as a personnel director) as well as five years with ESPN (writing game matchups and free agent reports) has given me a unique perspective on professional football.”

What college area scouts are doing down the stretch:

Each NFL team is structured differently and therefore approaches its evaluation process in a variety of ways. Most (if not all) have area scouts that are responsible for a specific geographical area which has been mapped out well before the season. Understand that each of these scouts are feeling like “dish rags” at this time of year after traveling hard for approximately 22 out of 30 days the past four months, with 10 days to go before Thanksgiving. Often, they’re sleeping in four hotel rooms in five nights and sometimes not knowing (or remembering) if they are waking up in Atlanta, Georgia or Auburn, Alabama.

Down the stretch of the college season, scouts are usually doing a couple of things. They’re either “cross-checking” another area (grading players that need several looks) or tweaking their grades on players that needed a later school visit due to early-season injuries (that limited their playing time), “late bloomers” or so-called “diamonds in the rough” that are getting a lot of attention. There are several reasons why second and third looks are needed, but the main thing for a scout is to “not miss” on a player. Being the expert in your particular area is extremely important and contributing your own opinion on players in another cross-check area that may be different, or that may confirm another scout’s opinion on a player’s value to their club is equally important. Staying mentally sharp and finishing strong in regards to how efficient your travel is, as well as being extremely focused, is a tough challenge for those road warriors.

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More thoughts tomorrow. Don’t forget, if you’re in the Houston area, stop by our event tonight at 7:30 at Rice University.

Top 10 Rules Every Sports Agent Should Know

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The following list came from my friend, Huntington, W.Va.-based David Rich of Rich Sports Management. Dave is not a super-agent in the flashy, represents-every-first-rounder sense, except when it comes to his sense of humor. If he wanted to take his series of stories on the business to the stage, he would be the Jerry Seinfeld of sports representation.

He’s learned a lot of lessons on his way to running a solid, mid-sized agency that regularly gets clients drafted in the middle-to-late round despite not going to the combine and not getting splashy headlines.

Today, he volunteered what he calls his ‘Top 10 rules every sports agent should know and follow.’ I’ve reproduced it here in full with minimal edits. Here goes. My favorites are Nos. 10 and 7.

10. Never let a player borrow your personal vehicle unless you want to find it burnt up on the side of the highway in Macon, Ga.

9. If you find a prospect, make it hard as hell for them to fire you for as long as you can, because they eventually will unless you are their dad (and often they fire you for their dad).

8. If a guy gets into your car on the way to the NFL Combine with a jug of water, and it has instructions on when to drink it and what to take with it written in Sharpie on the jug, expect that guy not to play in the NFL.

8A. (See also ‘If that same guy calls you from the NFL Combine at 4 a.m. saying he can’t find his ID, so he can’t take the NFL urine test that morning, despite the fact that he’s got his name written on the back of the shirt the NFL Combine just gave him,’ same advice).

7. Never assume when you ask a prospect if he’s been arrested that he’s counting arrests where he didn’t think he was guilty or where the case settled without having to go to trial.

6. All college players think they are first-round picks. All of them. Even the team managers. They all see what the first-round picks are getting (rental cars, training in Arizona or Florida, etc.) and they not only want it, but think they deserve it. What’s more, if you aren’t willing to provide it to them, it’s because you don’t “believe in them” enough.

5. Every player you sign will think he is the long-shot exception that is going to make the NFL, and beat all the odds. No matter that he only played one season; has no film; has two labrum tears in three years; and his college coach hates him and tells every scout he knows to “take him off their list.”  So prepare to lose money — a lot of it — because there is always some schmuck out there willing to pay more to train, house and feed a bad player, and you have to bid against them.

4. If the player is chasing you, there is a reason for that. Good players don’t chase agents. Good players are chased.

3. Most players don’t understand that their level of “want” doesn’t always equal the level of “will get.” Wanting to make the NFL does not mean you will make it. Lots of guys who suck want to make it. Players think their agent can call a team and say “sign my guy.” I always ask my players, “How pretty is your girlfriend?” When they tell me how hot they are, I tell them, “Really? That hot? Well I’ve got a really ugly sister. Break up with your girlfriend and date my ugly sister. No, I’m serious! Date her! Because I want you to! Just like you think I can convince an NFL team to cut a guy they really like for you.” They get it pretty quick then.

2. If your player is dumb, he won’t play in the NFL. Yeah he’ll make it for a while, may even get drafted, but if he’s truly dumb, like ‘can’t line up in the right place’ dumb, you are wasting your time.

1. I patented this phrase so don’t steal it, or I’ll sue you: Everyone says they want the truth, but then when you tell it to them, they wish you would have lied. This is so true, especially of hot women in bars and NFL prospects. I’m not saying to lie. I’m saying, you better be prepared to operate in the gray. Dark gray. I’m talking ‘Navy-Seal-raid-on-a-compound-at-4-a.m.-dark-gray.’ Abe-Lincoln-photo gray. You can’t tell a player he won’t be drafted. Ever. Even if you know he won’t be. You have to say that if he follows the plan and works his tail off, there’s no limit to what he can do.

A Letter on (Dis)loyalty

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Today, as I sent emails back and forth with one of my longtime clients in the NFL financial planning square, the tone of things changed rather quickly, and he asked if I could address loyalty, or, in his words, integrity, on one of my platforms. Here’s what he wrote:

“I think the lack of integrity on the players’ part would be an interesting discussion. We all have been fired, it is never fun.  Agents get it worse than we (financial advisors) do, for sure.  But I think most would agree that a notice from the player would go a long way. “Hey, I appreciate everything you have done.  My decision is final but I want you to know I am taking my business elsewhere.”  Stinks, but that is a WHOLE lot better than getting a notice by the NFLPA or an ACAT e-mail (email that tells an FA the account is transferring out).

“Me personally– I’ve had a player stay at my house, I went to see the week before my wife was due with our first child (you know that baby could arrive at ANY minute), thought highly enough of me that he referred 5 other players—he fired me with no warning.  Not even a text message.  Still to this day no clue why it happened.

“So I would be interested in war stories/theories as to why players have no integrity when it comes to business.  Is it upbringing?  Is it they have been pampered the whole way up and never taught about integrity?  I doubt that, coaches take that pretty seriously.  Lack of maturity? Food for thought.”

I gotta tell you, this topic is one that’s regularly discussed in the business. There’s a general lack of decorum when it comes to terminations (actually, player-advisor relations in general) that is getting worse instead of better. In fact, I would say the two reasons most often cited by people getting out of the business is (a) the money involved in earning clients and (b) the difficulty in maintaining them due to the lack of respect many players have for the relationship.

My theory on this is that all their lives, elite athletes are use to getting their way. Very rarely in modern society is a great athlete told ‘no.’ For that reason, they start thinking it’s an entitlement to be told ‘yes.’ It’s rare for players to grow up in the warm sunshine of preference and not become impossibly self-centered. Only those whose parents did an exceptional and intentional job of keeping them grounded wind up handling this kind of attention.

For what it’s worth, offensive linemen seem to be the exception to ‘great athlete’ syndrome. For whatever reason, regardless of race, socioeconomic background, geography, or any other factors, most O-linemen seem to be understanding, deferential and even respectful to the people who manage them. Of course, there are always exceptions, but this is why I always recommend a new agent’s first client be a center, guard or tackle.

Need answers? We need questions

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In this space, I normally try to provide answers to questions I’ve received over the years, or guidance where I think it’s needed for people aspiring to make football their lives’ work. Today, I guess, I want to make sure I’m covering everything you, my reader, needs.

On Tuesday evening at 7:30 p.m., as I’ve already mentioned, I’ll be interviewing former Redskins, Texans and Lions pro and college scout Miller McCalmon for a presentation before the Rice University Sport Business Society (it will be in Herring 100 if you’re in town). It will be called ‘Inside the War Room,’ and among the things we’ll talk about is Miller’s career in scouting, from being required to get a $10,000 line of credit to be considered for an unpaid internship with George Allen’s Redskins to being in the room a week before the 2006 NFL draft when a running backs coach — of all people — helped convince the team that N.C. State DE Mario Williams should be the team’s No. 1 overall pick, and not Heisman Trophy-winning USC RB Reggie Bush.

Of course, because this is an Inside the League event, I want every student and young professional who attends to have a better understanding of what it takes to work in professional football and, more importantly, how to get that ‘big break’ that could launch your career. As such, I need questions from you, my reader. What do you wonder about? What strategies are you considering? What is precluding you from ‘going for it’ and pursuing an NFL career, and what do you need to know to help you make up your mind?

Of course, there are other questions I haven’t even thought of, and that’s why I need you to go here and add yours. I’ll try to pick at least one (and maybe several) to pose to Miller, and we’ll bring his answer back to you in this space. For what it’s worth, we’ll also be posting video of the entire program on our YouTube channel sometime before Christmas, so stay tuned for that, too.

I’ve found there’s nothing more riveting than talking to a seasoned veteran of player evaluation; their old stories and experiences offer a treasure chest of insights and bits of information that are tantalizing to a football junkie like myself. I think you feel the same way. Help me get information that will make a big difference for you professionally next week by sharing your questions here.

WSW: The Economics of Representation

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I don’t have a war story today, per se. Instead, I hope you’ll permit me to pass along my dissection of a conversation I had with an agent from a top-10 firm today.

  • I’m always getting asked by new agents how much money they need to recruit a player. Well, based on the phone conversation I had today, the figure his firm uses for budgeting is $35,000/player after the signing. This firm doesn’t cheat, but I’m still presuming the recruiting costs per player (which probably involve at least 2-3 visits each with probably 2-3 representatives) are around $3,000-$5,000 after you consider plane flights, hotel stays, meals and rental cars. This agency recruits players that range anywhere from 1-50 in the draft (from the first pick in the draft to about midway through the second round). So basically what I took from that is that if you want to recruit a first-rounder, the baseline is a commitment of about $40,000 to get you to draft day.
  • I should mention two others related things. His agency doesn’t pay signing bonuses or stipends, which typically run in the five figures. If you’re a new agent with a limited client list, you’re definitely going to need to figure that into the cost, just as a sweetener to get the kid to consider you. That number could range into the tens of thousands, but let’s just say $10,000, for a grand total of $50,000/player.
  • The other thing he added is that if the kid falls to the third round, the $35,000 becomes a break-even figure. The kid has to go in the first two rounds just to turn a profit. Now, as you know, a first-rounder in December is just a bad combine, a failed drug test, an arrest or a pulled hamstring on pro day away from the third round (or worse) in April. There are no guarantees in this business, except that bills will come due and you better pay them.
  • There’s one other consideration. If you don’t have a client list ranging around 20-30 active players, you have very little shot of signing a player in the top 100. You’ll also need to spend, I would estimate, 100 hours on the phone with him and/or his parents. These are the non-money costs of recruiting.

We’ll get back to other aspects of the football industry in Thursday’s post, but I wanted to write about this while it was fresh. I hope you find it insightful as it pertains to your place in the football world.

The Big Bucks

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A couple years ago, I was having a phone conversation with an agent who’s a longtime friend and supporter of ITL. We often talk generally about the business (he’s an avid reader of this blog, too). In our discussion, he asked me how many of the almost 800 agents in the business I thought were making more than $100,000.

I guessed high and said 100. He laughed and said it was a fraction of that, maybe 20. I’ve often gone back and thought about that. If it were possible to track such things, who was right? My friend or me?

I thought about this when I tripped across this link while browsing the web earlier today. I knew the big movie stars were making a killing and the big directors and producers, too, but it was interesting to learn what agents make. Now, I must caution you that I don’t know anything about how the agent business works in entertainment, or how many agents make this kind of dough, or how long it takes to build to that level. Still, it was interesting stuff.

A couple weeks ago, I texted a young woman who had expressed interest in representing athletes in the past. I wanted to know if she had taken the NFLPA exam this summer, and her response was interesting. “I’m still deciding if I want to be (a sports) agent” she texted. “Our entertainment side has grown so much and is more lucrative.”

She went on to say that her agency was considering “(divesting) wholly of the sports side. 1% with 40+ hours a week is probably not the best business decision for us right now. It’s a bummer because we love it, but the opportunity cost is rough to ignore.”

I subsequently sent her a text on Nov. 2 asking if she’d gone through with the NFLPA exam, and she never responded. I guess that answers my question.

I know I strike a negative tone at times in this space, and I don’t mean to be discouraging. However, I do want everyone considering this business to know the risks, to give themselves time to prepare for this business, and to understand that it takes a special kind of passion to make this career work.