Here’s an observation from my time at the combine last week that may be funny to no one but me. There’s a quick way to distinguish young (i.e., inexperienced) agents from seasoned, experienced ones: what they talk about when they bump into me at a hotel, in a hallway, outside the agent seminar, or whatever.

If an agent is seasoned, at some point, he’ll ask me (or I’ll ask him) how long I’m in Indianapolis (or Mobile, or St. Petersburg, or whatever). If the agent is less seasoned, he’ll pretty much slip into ‘sell’ mode at some point. Let me explain.

More seasoned agents have good clients. They know that some will be drafted and some not, and where they’ll generally fall on draft day. They know the expenses of things, they know best- and worse-case scenarios ahead, and pretty much know the landscape. For that reason, when I bump into them, there’s really not much to say after we cover family, weather, details of their flight in, etc.

I mean, almost all my clients are my friends, and that includes hundreds of agents, many of them some of the bigger contract advisors in the business. We have genuine regard for each other, but it’s almost passe’ to talk about player issues. So we make small talk, which inevitably leads us down the path to an awkward silence, at which point, one of us asks, ‘so how long are you here?’

It’s like pulling the ripcord on a conversation. It’s like reaching for the oxygen mask in a fire. You know it buys you an extra couple seconds while you wait for the elevator, or a client arrives in the lobby, or whatever. It’s not that you don’t want to talk. It’s just that time is limited and you’re not going to go into any kind of in-depth conversation, so rather than launch down a path that could lead to a five-minute dialogue, you try to keep it light. So you ask the inevitable question, unless you’re a new agent.

If you’re a new agent, pretty much any time is a good time to give a point-by-point rendering of your clients’ strong suits. Hey, I understand. It’s exciting to talk about clients, especially when you’re in your first year, and their possibilities. Still, the thing is, I’m not the guy that needs to hear this. I’m neutral in all of this. I’m like a ref. I’m Switzerland. I’m rooting for all my clients, but I have no power over getting them drafted, or signed as UDFAs, or whatever. So I mostly smile and nod when they start in about their players’ 40 times, or how they got jobbed by their coaches, or what a great kid they are, or whatever. I mean, I share their enthusiasm. It’s just that it can lead to long, awkward visits to ‘smile and nod’ land.

I totally (TOTALLY) don’t mean to sound dismissive when I write this. That passion that young agents have is what keeps them going during the challenging times in this business, and those times are many. I want them to be upbeat, and they deserve to be. That’s why I’m always happy to hear them recount their clients’ strengths. It’s just funny to see the metamorphosis as they mature in the business.

Just got off the phone with a former NFLPA-licensed agent. He got out of the business about three years ago after experiencing some initial success but ultimately realizing that he couldn’t keep up with the financial demands of the business. Here are three things I took from our conversation.

1. He misses the game dearly: My friend didn’t want to admit it, but I know he wishes he were still in. Even though the money associated with the game is daunting (he had several investors, and I doubt any of them got any return on their commitments), there’s just no high like saying you did the contract of an NFL player; that you identified that player as a future star, and he became one; and that you can walk among others in the business and know you are succeeding, if only for a little while (in his case). It’s a non-drug high that never really goes away, as long as you are ‘winning’ in the business. Of course, winning isn’t easy . . . .

2. His strategy was all wrong: My friend eventually got worn down by the chase for the next big prospect. He made choices that ultimately took him down a path out of football. The irony is that he got into the game just before combine training was becoming a major part of recruiting, and was able to sign a player who became a solid NFL starter. Eventually, that wasn’t enough, and he had to chase big names, maybe to satisfy his own ego. Had he tried to find other hidden gems, making a reasonable investment but not breaking the bank, maybe he could have sustained his success.

3. He’s looking for something to fill that void: My friend hasn’t walked away from sports entirely, and has tried his hand at a number of ventures. Some are related to representation, some to event coordination, but none football-related. I know that’s something he misses, no matter what he says. There’s just no other game like football for action, for theater, for all the things young men (and women, to some degree, but especially men) seek in life.

I know I’ve said this often, but if you aspire to make this game your career, know that it’s an addiction you’ll probably carry with you to your grave, whether you succeed or not. I hope you go for it, but if you do, go for it with all your heart, because this is not the kind of career that fits neatly into a drawer or a closet.

For the second part of War Story Wednesday, we continue our conversation with Howard Shatsky (@HowardShatsky), who has a unique perspective on sports representation given his almost three decades in the league. Today, Howard discusses a recent recruiting experience that has become all too common, plus discusses the way money has come to influence the industry in a negative way.

A few years ago I met with a player with a second- or third-round NFL grade and his father. Having spoken with his coaches and many of my NFL contacts, my conclusion was the player would be drafted in the sixth or seventh round, at best. The first thing the player’s father expressed to me was, “Just so you know, we want $15,000 up front from whomever we sign with.

“No disrespect to your 25 years of experience,” the father continued, “but I don’t think that matters. My son is going to be drafted in the second or third round based solely on his talent, and that has nothing to do with you.”

When I gave my assessment of where the player would be drafted, I was told, “You are crazy; all the other agents are telling us different.” He ended up signing with an agent who had very little experience, though he did give the young man the $15,000 he and his father were looking for. The player was not drafted, signed as a free agent, was released before training camp, picked up by another team and than released again. Thus, based on the initial upfront payment and various expenses, on that one player alone, the agent lost approximately $20,000.

I wish I could tell you this was unusual, but in this day and age, the vast majority of players make their agent decision based on how much money an agent is willing to spend to obtain them as a client. In my opinion, this is not a good thing for the industry. Back in the old days, if an agent had two or three first-round picks, that was a great year. The large firms in the industry now routinely sign up to eight first-round picks. Is that because that many players suddenly decided a big agency was what they needed? I don’t think so.

I am often asked how to get into the agent business, and over the years my answer to that question has changed. When I am asked that now, my answer is to have very rich parents, or someone that is willing to loan you a lot of money. One of the issues is, are agents getting value for the money they spend to sign players?

Whenever I am asked about that, I think about the fact that the best player I ever worked with was (former Giants DE) Michael Strahan, and somehow, despite the fact he did not work out with a personal trainer for the combine, he was still able to make the Hall of Fame! In my opinion, when players are selecting an agent, they should not only consider how much the agent is willing to spend on them, but the experience and commitment that person has to his clients.

Howard Shatsky started his career at the NFLPA and has been working with NFL players since 1989. Howard currently represents NFL players for his own firm, Professional Football Management, and represents coaches for the firm, Coaches, Inc. You can follow Howard on Twitter at @HowardShatsky.

Today, for War Story Wednesday, I turn the blog over to Howard Shatsky of Pro Football Management (@HowardShatsky), who’s been a successful NFL agent for decades. He’s represented a number of pro football luminaries including former Giants DE Michael Strahan, who has transcended football and is now as known in Hollywood circles as he is in football circles.

Howard has a unique perspective on things, having seen the representation side of the game go through several mutations. I asked him to discuss the transition to the modern age of athlete representation with me, and it resulted in this blog post, as well as the one we’ll publish tomorrow.

Today, Howard, discusses recruiting. Tomorrow, he talks more about anecdotes from his time in the game to illustrate his points.

Recently you may have read a post by Neil Stratton talking about the expenses an agent must incur in order to sign a prospective late-round draft choice. This post led to a discussion between Neil and I about how the industry has changed.

My first year representing NFL players was 1989 and that year I signed a second-round pick from Penn State. Although we had been speaking by telephone, the first time we actually met in person was at the Senior Bowl, and he did not end up signing with the firm I was working for until after the NFL Combine. I signed a few other players and did not have my first conversation with any of them until sometime around December.

The recruiting aspect of the industry has changed dramatically since that time. The majority of recruiting now takes place the summer prior to the player’s senior season. By the end of the season most college players have already narrowed down their list of potential agents, if they have not already decided on who they will sign with. Many players even sign within a few hours of their last college game.

There is a very simple reason for this: personal trainers and combine prep. When I first started representing players, agents did not pay for personal trainers. Players worked out at their respective schools with their strength coaches. The only expense involved in signing a draft choice was occasionally giving the player a few hundred dollars to pay for gas and groceries. My, how the game has changed.

Now, players want to sign with an agent very close to the end of the season so they can fly to a training facility and start working out for the combine. Most prospective top-round picks want to train at a known facility. The expense for this alone can be in the neighborhood of $25,000. This does not include monthly cash stipends, workout gear, food, rental cars and numerous other things players expect an agent to now pay for. Trainers are well aware that in order to sign these players, an agent has to pay for a trainer, so be prepared to pay a lot more than the going rate for an athletic trainer. In most recruit meetings, the first question I am asked is, what are you going to pay for? Even players who have free agent NFL grades expect an agent to pay for their trainer. If you are able to sign a top-round pick, plan on budgeting a minimum of $50,000.

Howard Shatsky started his career at the NFLPA and has been working with NFL players since 1989. Howard currently represents NFL players for his own firm Professional Football Management and Coaches for the firm Coaches, Inc. You can follow Howard on Twitter at @HowardShatsky.

On Monday, I got a question from a young agent who’s dedicated and hard-working. In the course of conducting his due diligence on the scouts he needs to know during the ’15 draft process, he asked me if Arizona — a state where a couple of his clients went to school — is considered a Southwest or West Coast area for the purposes of NFL teams.

I get this question all the time, and unfortunately, there’s no ‘answer’ to the question. Some teams consider Arizona West Coast, some consider it Southwest. Some teams don’t break the nation down by regions, but just assign small clumps of states to different scouts. I know one West Coast scout who doesn’t even live in the region he’s in; he’s on the East Coast.

This is one reason scouting and evaluation are so hard to measure. One thing I’ve learned over the years is that different teams not only do things differently, but they couldn’t care less how others do it. There’s one NFC team that has consistently struggled on draft day for at least the last decade-and-a-half, but continues with essentially the same personnel and the same methodology.

Part of this self-fulfilling prophecy is because no one has developed a consistent metric for evaluating scouts. Maybe it’s because no one wants to be held to an objective measure when it’s time to make changes in the scouting lineup. Maybe it’s because it’s so hard to truly evaluate the job a scout does. Maybe because it’s rare for just one scout to truly ‘discover’ a player, when most teams will send 3-4 pairs of eyes to evaluate everyone on their draft boards. Maybe it’s because scouting departments change philosophies so often, valuing character the most one year, athletic ability the next, size the following year, or even certain schools and regions at times. It’s really pretty murky.

It all goes back to one of the themes of this blog. If you think someone out there has things ‘on lock,’ you’re wrong. NFL teams are made up of human beings, and they make mistakes and fall back on comfortable but flawed methods. Even in a business that is filled with smart, efficient, capable people, there is opportunity if you can identify weaknesses and figure out how to make them strengths. It’s one of the things that makes this game, and this business, fascinating.