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~ The daily blog written by ITL's Neil Stratton

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Tag Archives: NFL agent

The Going Rate

30 Friday Jan 2015

Posted by itlneil in Agents

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NFL agent

After wrapping up a whirlwind trip through four towns and four bowls in four weeks, it’s good to be home, sleeping in my bed for a while before heading to Indy for the combine.

It’s always great to get out on the road and see ‘my peeps,’ but this year I used the time to pose a question to all my experienced agent clients, the ones that are consistently signing draftable players and have an active player list of 10-20. I felt this question would be perfect for this space as well as an interesting marker to review in the future.

The question: You’re signing a player who will be drafted, you’re certain, most likely in the seventh round. What do you offer him? What’s it gonna take?

The thought process behind this question was that most players who go into December looking like seventh-rounders wind up — after juniors declare/combine/pro day/etc. — as good, solid camp guys after the draft. So what I was really asking was, what does it cost just to get a guy into camp on the 90-man roster? What’s the financial ‘floor’ if you want to get a player signed and into camp?

The answer I got was full combine training for eight weeks plus a weekly stipend starting the day the player signs the SRA (standard representation agreement). A training package includes residence, of course, along with food (not McDonald’s — usually meals prepared specifically for the player by someone at his training facility or a third-party provider hired by the trainer) and usually a rental car. Training alone, provided the young man isn’t living at home and isn’t providing his own means and supplements, is probably $6,000-$7,000 if you use our turn-key training offer, maybe more depending on the location of the training and if it’s a big-name trainer. There are a number of variables here. All trainers offer a number of a la carte features (NFL interview training, deep tissue massage and position-specific training are all good examples) that can bump that number up considerably. Also keep in mind that training at a top-level, brand name facility is at least double this total.

The weekly stipend/per diem you’re looking at is anywhere from $200-$250 per week. The variable there is, when does it end? Some agents said the deal they work is that they pay the player through his pro day. Some go all the way to the draft. Some pay only through March.

So let’s do the math. If we take the midpoint on a comprehensive training package at a solid-but-not-big-name training facility, let’s say the total is $7,000. Then let’s say the player signs on Jan. 1, which isn’t unreasonable. We’ll take the high side on weekly stipend, just to make the math easy, and we’ll pay the player through the end of March. That means you’re looking at $10,000 for every player you sign, and again, that’s the floor.

Most mid-size agencies sign 3-5 players for the draft, hoping half of them stick or get drafted late. Let’s go high side on this. That means you’re probably spending in the neighborhood of $50,000 to get 1-3 players into camp with no guarantees.

The deadline for registering to be part of the 2015 NFLPA contract advisor class is about a week away. If you’re considering taking the CBA exam, consider these numbers this weekend.

Find a chair

15 Thursday Jan 2015

Posted by itlneil in Agents

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NFL agent, NFLPA

When I was a kid, one of the games our teachers would have us play was musical chairs. I don’t know if kids still play it or not, but if you’re a good bit younger than I, it involved children marching around a group of chairs that was one fewer than the number of children participating. When the music stopped, the one left without a chair had to depart from the group. Chairs would be successively taken away as the game proceeded until there was just one child seated.

In a way, we’re in a ‘musical chairs’ situation if you’re an NFLPA-certified contract advisor in mid-January. At this point. the number of legitimate unsigned NFL prospects is dwindling. Hey, the number of unsigned players of almost any skill level is dwindling.

There are a lot of reasons why you might have reached Jan. 15 without a client. Maybe you chose to take the year ‘off’ because the NFLPA gives new agents their exam results so late in the year. Maybe you trusted schools’ compliance departments when they told you players couldn’t speak to agents until their seasons had concluded (then you were thoroughly confused when all the top players signed immediately following their bowl games). Maybe you gave recruiting a real shot, but whiffed on all your clients, or found out that they all had exorbitant training demands. Maybe the kid you coached in Pop Warner was the only reason you got certified, and he decided to go with a veteran agent despite your relationship with him.

As you may know if you follow this blog — and most certainly know if you are an ITL client — I see the agent business as one of the strongest learn-by-doing experiences anywhere. No matter who you sign or how good their chances of making an NFL camp are, I think you’re making a big mistake if you don’t at least sign one player in your ‘rookie’ year as a contract advisor.

If you have a senior agent you’re buddies with, or some other person you trust who knows the ropes, reach out to him and find out where to go to find players with possibilities. Believe it or not, there are a few still out there. And if you need ideas on strategies for finding these players, I’d love if if you’d consider us. We’d love to help.

Late, but not too late

14 Wednesday Jan 2015

Posted by itlneil in Agents

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Jake Stenson, NFL agent, NFL Prospects

I spent last week in Charleston, S.C., for the second annual Medal of Honor Bowl, an all-star game that has grown significantly in stature in its brief existence as part of the pre-draft landscape. In my time there, I got to meet a young man named Jake Stenson, a slot back from the Citadel.

Jake had no representation going into game week, and when I met him, his initial question to me was, ‘will it hurt me not having an agent?’ I assured him it wouldn’t. I didn’t want him to rush into anything; in a week as important as last week was for his draft status, his primary focus needed to be on the field. After all, I figured he’d spend the week fielding queries from contract advisors anyway.

Yesterday, I got a call from Jake, telling me he was still without representation, so I offered to feature him in this space. I think it’s worth it to tell his story. If you’re a contract advisor still a little light on clients for the ’15 draft class, you could do worse than having a conversation with Jake, for a couple reasons.

  • He plays a position rising in importance in the league. Ten years ago, scouts dismissed the Wes Welkers, Danny Amendolas, Danny Woodheads and Julian Edelmans of the world as too small, too slow, and too lacking in skills to ever play in the league. Today, those receivers are on their second and third deals.
  • He’s pretty explosive. The Citadel is not, and has never been, a national football powerhouse, and isn’t seen as a fountain of grid innovation. Despite these limitations, Jake averaged 8.8 ypc last season on 68 carries. And though his duties were primarily in the running game, he pitched in seven catches last season.
  • He got to play in an all-star game. The value and importance of having such a platform as an all-star game is debatable for highly ranked, big-time players, but for the hundreds of players on the fringes of the draft, it’s usually a big difference-maker. Typically, 70-80 percent of players that go to all-star games at least wind up in camps. That’s a reasonable goal for Jake.
  • He’s not some tiny, elf-like guy. At 5-11/200, he’s got a little bulk and size to him. These aren’t the dimensions of your typical scatback.
  • His training is taken care of. If there’s one conversation I have with agents consistently in late December and early January, it’s about their frustration with prospects’ training demands. They’re often just not in line with their NFL chances. Not so with Jake. He’s the kind of high-upside, low-risk player that is rare today.

Interested in taking a flyer on Jake? Let me know at nstratton@insidetheleague.com. If you’re an ITL client, I’ll be happy to pass along his information.

Some More Deserving Candidates

08 Thursday Jan 2015

Posted by itlneil in Agents

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NFL agent, NFL Prospects

It’s been kind of fun to use this space to help connect deserving players with agents in the last couple weeks.

So far, we’ve helped Texas State OC Charlie Will Tuttle, New Mexico OC Lamar Bratton, Winston-Salem St. DE Alfy Hill (an Alabama transfer), Idaho OC Mike Marboe and North Texas IB Derek Akunne find representation, and two more players, Rice OG Nico Carlson and FS Julius White III, are in the final decision stages. Along the way this season, we’ve also worked with the parents of Virginia Tech OG Caleb Farris, Kansas St. DE Ryan Mueller and Georgia Tech WO Darren Waller as they’ve worked through the vetting process with their sons.

We’re also working with the parents of a quarterback who’s weighing the pros and cons of entering the 2015 NFL draft. There’s nothing more rewarding then helping people make informed decisions.

If you’re an agent looking for a couple more players to add to your client list for the ’15 draft, the following Rice Owls would be solid additions. We think they’ve got at least an even-money chance of being in an NFL camp this spring, and as yet, they’re unsigned:

Mario Hull, WO, Rice: I don’t normally recommend wide receivers and defensive backs to agents because they’re a dime a dozen, but Hull is intriguing. As a redshirt freshman, he was 21st in the nation in punt return average (10.2). That’s really good, and it earned him Freshman All-American honors from The Sporting News. Injuries wiped out most of his sophomore and junior years, but he came on strong this year, averaging more than 20 yards per catch and scoring eight touchdowns. Explosiveness is what NFL teams seek in receivers, and Hull’s got it.

James Radcliffe, OB, Rice: Jim has been very productive at Rice, a three-year starter who earned CUSA Honorable Mention honors this year. He’s willing to train at school, too, but one of his most important traits is that he’s at least 6-0 (he lists at 6-1). In the modern NFL, linebackers less than 6-0 just don’t get looked at. He’s got a real shot as a special teams ace that can perhaps move into the rotation, and one of his best aspects is that he can drop in coverage and move with receivers. He’s not just a between-the-tackles banger.

Ian Gray, OT, Rice: You can’t teach size, and Ian’s got it at 6-8, 345. Here’s what’s interesting. Usually, you find a tackle that big, and you stick him on the right side, but not Ian. The Owls used him on the blind side, which really speaks to his nimbleness and ability to mirror pass rushers. He’s also got serious bloodlines, as his father (Notre Dame) and uncle (Penn State) both played big-time college football. When it comes to guys this size, and the scarcity of offensive linemen on the next level, they almost have to prove they can’t play football. I could easily see Gray coming into camp as a project and maybe riding on a team’s practice squad as a developmental player.

Interested in any of these young men? If you’re an ITL client, just let me know and I’ll pass along their contact info. It’s always a pleasure to put good people together.

For your consideration

30 Tuesday Dec 2014

Posted by itlneil in Agents, ITL, Scouts

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ITL, NFL agent, NFL Scouting

We’ve used this space in the last couple weeks to feature some selected players that aren’t getting the attention from agents that perhaps they deserve. Due to the response from these posts, we’ve gotten more players asking to be featured, so here are a few more.

I should mention that we don’t feature everyone that contacts us. These are players, we feel, that at least have a chance of making it to a camp next summer.

There are no guarantees, but I think they have possibilities. I should also note that I’m not ‘brokering’ these players. I’m just passing them along to agents who might have interest. If you’re an ITL client and you have genuine interest in these players, I’m happy to provide their contact info, no strings attached.

Derek Akunne, ILB, North Texas: I’m a little confused on why Derek hasn’t gotten more interest from agents so far. He led Conference USA in tackles this season (108) and led the Eagles in tackles for loss (8.5). That’s good production. He lists at 6-0, so he’s not as tall as teams would like their linebackers to be these days – if he lists at 6-0, he’s probably closer to 5-11 at best – but you can’t argue with what he’s done on the field. And no, he didn’t exactly play at a football factory, but as a member of an FBS team, you know he’s going to have a pro day that gets covered by scouts. That’s not always a given when it comes to players that went to D2, D3 or even Division I-AA (FCS) schools.

Blake Renaud, ILB, Boise St.: Unlike Akunne, Renaud has plenty of size (6-2, 255). He also has a nice pedigree, having played HS ball at powerhouse De La Salle in Concord, Calif., before moving on to BSU. Inside linebackers are seen as unsexy by the NFL, and tend to go late in the draft, if at all. Still, every team uses them, and Renaud’s got a solid shot at making it to an NFL camp if he can stay healthy. The key is that he’s a kamikaze on special teams, and that’s the kind of thing that makes a player valuable.

Zack Patt, DE, Rice: Here’s another player off an FBS bowl-winning team that is squarely under the radar, but maybe shouldn’t be. He has a couple knocks. One, he’s quite undersized for his position, and he’s going to have to consider playing outside linebacker on the next level. There will be valid questions on whether or not he can move in space and drop and cover. He’s also had problems getting into the lineup; he didn’t start until his senior season, and he missed several games with injury. However, when he was on the field, he was a true impact player, notching an eye-popping five sacks in one game (against Florida International) this season.

Nico Carlson, OG, Rice: A 37-game starter at Rice, Nico is the kind of guy who scouts love because his best football is ahead of him. He arrived at Rice as a defensive lineman, but switched to OL his sophomore year and became an immediate starter. This gives him the ‘attitude’ and nastiness of a defensive player with an offensive lineman’s focus, smarts and fire. A second-team All-CUSA pick, he’s a legit 6-3/290 and is willing to live at home and train, so despite all his pluses, he won’t cost too much to represent. And he’s smart and personable.

Translating agent speak

22 Monday Dec 2014

Posted by itlneil in Agents

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NFL agent

These days, when I’m having one conversation after another with agents, combine trainers, parents, media members, some scouts, coaches and others around the game, I hear a lot of things. A lot of it is code, so I thought I’d pass along some of it here, partly because it amuses me, and partly because, if you’re going to be in the business, you need to know what it means.

Today’s lesson is on the statement: ‘We haven’t even spoken to that kid.’

A big part of what our Rep Rumblings reports is credible information on who’s signing with whom, who’s recruiting whom, who’s firing whom, who’s hiring whom, and other such buzz. Not all of it is proven, black-and-white, cut-and-dried stuff. That means I have to trust the sources that have shown themselves to be reliable after 10-plus years of doing this. Sometimes I’m wrong, I’ll admit, but most of the time, I’m right.

This time of year, especially, we are constantly rolling out info about players who are near signing with certain agents. Sometimes the info is hazy, and we can only report the progress of the vetting process, but sometimes we name the agency. That almost always earns us a phone call from the agency. Sometimes, they freely admit that they are talking to the kid, but deny that they are the favorite. Sometimes they admit they are the favorite, but they’re upset (based on our relationship) that we reported it. But sometimes, they categorically deny that they’ve even spoken to the kid. In fact, that’s exactly what they say: “We haven’t even spoken to the kid.”

In these instances, I’ve learned, it’s important to parse words. Last week, I posted sensitive info about an agency that I was told had the inside track on a mid-round talent in the ’15 draft. Sometime later that day, I got the inevitable call, with an agent (who’s become one of my better friends and is with one of the more honorable firms in the business) claiming there had been no communications with the player in question. I expressed my regret for information he claimed was misguided. I was to learn later, however, that no actual verbal communication did not mean no interest. To his credit, later the same agent expressed that he and his agency had tried to get in through the player’s coach, but had not actually spoken to the young man. What he had originally said was untrue is still untrue, and I had been wrong, but it was also true that I hadn’t been completely off-base.

Here’s another, better example. Probably four or five years ago, I got a tip from a reliable source that a major firm would sign a big-time player in draft that was still more than a year away. My source had been reliable and he was adamant, so I ran with the info. I got no response from the agency right away. However, a year later, shortly after the draft, one of the firm’s agents contacted me. “We never even talked to that kid until a couple of months ago,” he said. Well, maybe not, but obviously, someone had been talking to him. You don’t sign a highly touted player with a casual phone call a couple months before the draft.

You almost need a Rosetta Stone to interpret some of the things you hear in this business. More translations to come.

Frayed nerves

16 Tuesday Dec 2014

Posted by itlneil in Agents, ITL

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ITL, NFL agent

This time of year is absolutely crazy for the people I work with. Here’s one illustration.

I have one client who’s literally been an ITL client since before he was an agent, sometime in the mid-’00s. We’ve come to be pretty good friends, and he’s one of my biggest supporters, regularly encouraging me and pitching me on ideas (many of them good ones) regarding my services. It’s been pretty rewarding to see his rise through the business, as he had his first top-100 pick last year, and feel like I’ve played some small role in it. I know we’re friends, one of my closer friends in the business, and will be for a long time.

All that said, twice in the last 4-5 years, this friend has lashed out at me in latter December, accusing me of helping ‘the enemy.’ He’s as competitive as they come, and it hurts him when he loses, and defeat causes him to ask ‘why?’ In his zeal to answer that question, he’s looked at me. Both times, the players he expressed frustration about were players I barely knew existed. One of them, I literally couldn’t even pronounce his name. Yet my friend was positive I had given someone else (maybe even the player himself) some kind of sensitive information that influenced the young man away from my friend.

I have to admit that I usually don’t react well, and get pretty dismissive out of my own frustration. Of course, it’s not true. I would be a fool to take sides in a business as wild and crazy as sports representation. I depend on all my clients to see me as neutral; if they don’t, ITL is dead in the water.

In a similar vein, I’ve had agents swear up and down that they’ll be signing a player as soon as his season is over, only to find out days later (sometimes even hours later) that they were wrong. That makes you crazy, too.

The point is, if you’re focused on being in this business, whether it’s player evaluation/scouting or player representation, prepare for your sanity to be tested. From about Dec. 1 until you get your client signed to an NFL deal the following summer, your life will be crazy and unsettled. But even at that, there’s no high like having success in football.

 

War Story Thursday: Trust

11 Thursday Dec 2014

Posted by itlneil in Agents

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NFL agent

Last Thursday for our weekly war story, I talked about a difficult situation I’d encountered in my days running the Hula Bowl that was handled with class and respect by an agent I’ve had a long-running relationship with. Today, the other side of the coin.

In those days, though the Hula Bowl was the No. 3 game, it was a hard sell to established agents and top players. Though the game was being played in America’s paradise, East Coast-based players faced a 7-10 hour flight to get to Honolulu on a commercial airline flying in an economy class seat. We were also the first game in the cycle, meaning players would have to miss the first week of combine prep and/or they’d be playing a bowl game almost right up to departure time for Hawaii. There were also concerns about how many scouts would make it to the game and other considerations that are a normal part of the process. Bottom line, I had to be in ‘sell’ mode 24-7, always recruiting, always trying to keep invitees and their agents happy.

Sometime late in December, I got a call from an agent who had signed one of our better receivers and one of our few invitees from the SEC. Obviously, a touchdown-scorer from the nation’s most glamorous conference was a key part of our roster, and would help draw scouts, so I was pretty angry when he called to tell us the young man was withdrawing. But my anger doubled when the agent casually reassured me with this: ‘Don’t worry about it, I’ve got you another guy.’

Well, I was younger then, and maybe I would handle things better today, but that really made me blow my top. I tried to control my anger on the phone with the guy, but I’m sure I was tempted to throw something as soon as we were done. Why? Because not only was he pulling one of our ‘A’ players, but he wanted me to do him a favor by substituting in a ‘B’ player. I felt, and still feel, that getting an agent’s player into a postseason all-star game does the agent and his client a tremendous service (though most agents feel they’re the ones doing the favor). So when he dismissed me, then expected me to happily take his lesser client, well, that was tough to take.

The football business is a rather small one, so you see the same faces every year. At the time, I didn’t know this agent especially well, but I’ve continued to move in the same circles as he does, and I’ve since found other reasons to believe my trust in him would be misplaced. It is what it is.

If you’re aspiring to work in this business, let me just say that you’ll come across many people who are self-serving and disrespectful. That’s life, but maybe people like that are more common in the gridiron game. Never repay disrespect with your own rancor, but also trust your gut and your instincts. Those who burn you once are probably going to be inclined to try to burn you twice. Avoid that if you can.

 

Shaking out my phone

01 Monday Dec 2014

Posted by itlneil in Agents, Scouts

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NFL agent, NFL Scouting

December always brings such a time of elation mixed with despair in this business where there’s no middle ground. I always get the most interesting texts and emails starting now and running through about Jan. 5-6 (later this year due to the date when the BCS Championship will be played). I thought I’d share a couple today and comment on them.

“Regardless of how this recruiting season turns out, I’m done going after rookies after this year. I’ll stick to veterans who are grown men and smart enough to make their own decisions. Disgusting seeing parents and family pimp out their kids to put themselves in the best situation while swearing they just want what’s best for the kid.”

This one didn’t actually come in this weekend; it was maybe a week or so ago, but it’s very indicative of the feelings of agents come November/December. The author of this Facebook post is a particularly hard-charging, passionate second-year agent. He never backs down from a challenge and recruits players based on the ones he thinks he could do the best job for, refusing to settle for iffy players just to sign someone. That’s what makes it so hard when a parent who’s a little too drunk on the recruiting process, the wooing and such, gets involved and steers the kid in another direction.

“I feel so betrayed by (highly regarded draft-eligible player). I should know better. . . I’m too trusting in this business.”

This text came in today from an agent that I think will be one of the biggest names in the agent business within 3-5 years. He’s incredibly genuine and instantly clicks with young athletes. Unfortunately, his strength is his weakness; he expects the same from his potential clients. I’m fighting the urge to just accept that young men under these pressures can’t muster any sense of loyalty or respect. In many cases, these agents have  been building a relationship with a young man for a year or more. When the player signs elsewhere, often it all ends with the abruptness of a head-on collision.

“Lots of money flowing out there.”

I know, I know — in a business perceived to be as crooked as sports representation, this is to be expected. Actually, there’s more to this statement than meets the eye (in fact, I could do a full blog post on this issue alone). In this business, money is oxygen, it’s energy, it’s what keeps the wheels turning. It gives you way more chances to succeed, but also doesn’t guarantee anything.

Most people would take the above statement to mean that players are being paid under the table, and sometimes that’s true. However, it could also mean there’s money going out on the other side of their last game — in the forms of stipends, marketing guarantees, signing bonuses, expensive training and other expenses that are non-reimbursable. To some degree, you can draw a line between the major agencies that regularly represent top players and the ones that don’t by how much ‘ammo’ they have to provide to athletes in the run-up to the draft.

Here come the shoppers

28 Friday Nov 2014

Posted by itlneil in Agents

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NFL agent, NFL Prospects

Today is Black Friday, a big event for retailers. While shoppers are out in droves across the country’s malls and stores today, there will be a different kind of shopping that begins next week.

About half of all FBS schools will wrap their seasons this weekend, bringing careers to an end for hundreds of seniors. Many of those seniors will have NFL dreams, and though not all of them are realistic, it won’t stop plenty of players from seeking representation. Given that the modern player sees hiring an agent as his first step to playing pro football, many athletes will be cold-calling local agents, pushing to be signed and, just maybe, trained on the agent’s dime.

If there’s one thing that comes as a revelation to new agents, it’s this phenomenon. Most newly certified agents, when they get to November, are still trying to figure things out. How do I find good players? How do I reach out to good players? How do I reach out to good players without getting myself in trouble? In the midst of asking themselves all these questions, they start getting phone calls from players, many with semi-impressive resumes and/or well-rehearsed stories. It’s mighty tempting for a new contract advisor to sign such players. After all, it’s exciting to get a player on an SRA. It feels like victory! It’s a landmark and an indication that an exciting new career is under way.

Only, it’s not that simple. Time is a valuable resource, and most of these players are the longest of shots. When you commit to representing (and promoting, and pitching, and maybe even training for a substantial fee) a player, there’s a certain amount of risk involved. It may or may not involve a significant amount of money, but it definitely will involve your blood, sweat and tears. This is why it’s so important, as a new agent, to know what you’re looking for, and to have a detailed plan for the players you train.

If you aspire to be an agent someday, be aware of what’s ahead this week (and the rest of the month, especially) and prepare for its eventuality. If you’re a new agent now, consider giving us a call. We can help you evaluate the players calling this month and help you decide on a plan of attack.

Happy Thanksgiving weekend!

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