Today’s a day that’s been years in the making.

When you get into the business of helping people succeed in football, you get a grass-roots understanding of the problems they face. When I launched Inside the League in 2002, the idea was to root out and expose the bad agents in the business as well as cracking the scouting code and figuring out why some players make it to the NFL and others don’t. We’re pretty much 0-for-2 on those goals, but there’s something we have gotten pretty good at: helping parents and their sons negotiate the obstacles of the NFL Draft process.

The parents of players like Giants DE Connor Barwin (2/46, Texans, 2009), Cardinals WO Christian Kirk (2/47, Cardinals, 2018), Dolphins OC Travis Swanson (3/76, Lions, 2014), Jaguars DT Taven Bryan (1/29, Jaguars, 2018), Redskins OT Morgan Moses (3/66, Redskins, 2014) and many more have read our newsletter during the run-up to their sons’ respective selections in the draft. Many of them have been kind enough to give us testimonials.

I think they’ve found our series helpful because it breaks down what NFL scouts do, how all-star games work, what you should expect from an agent, who gets invited to the NFL Combine, and a number of other topics. You can get an overview of our series here. For five years now, we’ve cold-called the parents of rising seniors and pitched them on our free newsletter. We’ve gotten some interesting responses for sure, but enough people took us up on our offer that we’re still reaching out to parents even today.

However, there’s more to the topic than can be covered in four weeks, so we expanded our newsletter into a book, and today, we introduce Moving the Chains: A Parent’s Guide to the NFL Draft. If you’ve read our newsletter, the first quarter of the book will look very familiar to you. However, in the rest of the book, we develop all the things we touch on and really tell stories, provide numbers, and share nuggets that we just can’t provide within the bounds of a newsletter series.

Maybe you’re the parent of a young man who will be eligible in this or a coming draft cycle. Maybe you’re an aspiring NFL player who’s still a few years away, or you’re close to someone who is. Maybe you hope to be an agent someday, or you’re a college student majoring in sport management and thinking hard about being a contract advisor or scout. My book is something you should read. We go inside the process in a way that I always sought before I launched my site. And believe me, all of this matters. You can learn it the hard way, but why would you?

Here’s the best part. It’s just $12.95. It’s about the cost of a burger and fries at your favorite fast-food joint, or a piece of pie at one of those fancy dessert places.

Here’s the next-best part. It’s only 150 pages. You can read it in a couple hours. I mean, come on, it’s football. Our idea of a big word is “substantial” or “Indianapolis.” You can handle it. If your wacko uncle starts going off about politics at the Thanksgiving table, you can excuse yourself, read our book, and by the time you’re done, he’ll be sleeping off the turkey. You’ll be all set.

Want to learn more? We’ll talk about it more in today’s Friday Wrap, which comes out at 7:30 p.m. EST. It’s free, and you can register for it here.