I think my genius — and I use that term very loosely — is that I’ve been able to befriend people who are way smarter than I am. From there, I’ve been able to talk some of them into joining me on Zoom to share their wisdom.
This week was one of those times when we threw the kitchen sink at the ITL family, hosting three Zoom sessions (Tuesday, Wednesday and Thursday). I can’t possible relate how powerful my guests were, so I’m going to pass along their thoughts in their own words today, then give my thoughts afterwards. Here goes.
Greg “Tripp” Linton of HOF Player Representatives on the biggest problem facing new agents (Tuesday): “The one thing that I wish I would have known when I first started (is) . . . the worst part about being an agent is, you don’t know what you don’t know. That is the worst part about being a new agent.”
My thoughts: I could almost have run Tripp’s entire commentary on the agent industry, which is why I brought him on to talk about agent expenses. As always, he was riveting, forceful and transparent as always. I try to be adamant about how quickly costs can add up in this business, but a lot of people don’t want to hear it. OK. Well, if you’re a new agent, at least admit that there are things you don’t know. If you don’t want to spend $29.95/mo with me, you better befriend people like Tripp who are willing to spend lots of time with you and tell you the truth, even when you don’t want to hear it.
Trevor Swenson of Dynamic Talent, on building an NIL presence (Wednesday): “So this is a store I built for one of my buddies who wanted to start his own personal training site. . . Yes, his name really is ‘Popcorn.’ . . . You got merchandise built right in there. . . . This site took me about four hours to build. So he went profitable, I think, the second day. Right now he’s averaging about $700 a day in sales, which is 100% profit because it’s training programs. So it’s super easy to do once you get it up and running, but you just have to market and brand it after it’s up there. . . I built his YouTube channel, and then he just stopped sending me videos — which is fine, he didn’t have to — but I will give you this as an example. I built his YouTube channel and I got him up to 305 subscribers in the first week. . . we got him almost 100,000 views in about a year. . . So we posted just videos of him doing the actual movements and most of these views came in the first 48 hours. So we got like 10,000 views of him doing a triceps pushdown.”
My thoughts: I realize that this passage requires a bit of context, but I think you can figure out what Trevor was saying here. I mean, have you ever heard of Popcorn Savage? Neither have I, but who cares?! He got 10,000 views in 48 hours of him doing a triceps pushdown, the least complicated move in the entire gym! I mean, I wouldn’t watch Arnold Schwarzenegger do a triceps pushdown, but somehow, Trevor got 10,000 people to watch a guy they probably hadn’t heard of do it. My YouTube page has probably been around for 10 years, and I don’t think I have 10,000 views on all my content put together. This is Trevor’s genius. He gave a two-hour presentation Wednesday, and my head is still swimming. I think everyone on that Zoom is the same way.
Damond Talbot, Executive Director of the Hula Bowl, on his philosophy on roster-building: (Thursday, as part of our Zoom with seven all-star game directors): “We all do this for one purpose and one purpose only, and that’s for the kids. I don’t care if my kids gets sniped from me by one of these guys, as long as they get an opportunity to play. I scout football, so I’ll find somebody else. It might not be the best player, but dammit, I’m gonna find somebody who checks some boxes. I’m confident in what I do. I’m not cocky, but I’m definitely confident that I can find a replacement, no matter what. . . and if you need any damn help, if you need a sleeper last minute, man, let me know. If I have one, I’ll definitely shoot it your way. Whatever you guys need.”
My thoughts: This is classic Damond, who always goes beyond the call of duty. I know when I ran the Hula Bowl, I was not nearly so magnanimous. I thought Damond earned a lot of respect and goodwill with his comments. I heard plenty of praise from agents afterward.
If you were part of this week’s Zoom sessions, as a speaker or as a participant, I’m deeply appreciative. It’s been a great week, and we’ll talk about it even more in today’s Friday Wrap. Make sure to register for it if you haven’t already.