Category Archives: ITL

WSW: My two big personnel mistakes

03 Wednesday Sep 2014

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We’ve spent this week, and a little last week, discussing how players slide through the draft or otherwise get overlooked by NFL teams. It’s probably a good time for me to tell my two stories about the times I was guilty of exactly the same thing.

In both cases, the stories involve running backs. All I can say in my defense is that running backs are harder to evaluate than one might think, and there’s plenty of evidence of that around the league. That said, both were just plain ‘ol mistakes, and I have to own them.

  • The first one I missed was in late December of 2006, when I was working with a game in Houston called the Inta Juice North-South All-Star Classic. I was a volunteer helping populate the rosters, and this was in the early days of ITL. Our game was in mid-January, and we thought we had a pretty complete roster; at the time I didn’t realize how much turnover there is in the last two weeks before a game, when players’ commitments start to waiver and some agents get cold feet realizing this is their last chance to pull a kid if they get a better offer. Anyway, we got a call from an agent I didn’t know plugging a kid from the University of Illinois. I demurred. At the time, I had heard of Pierre Thomas, but didn’t know much about him. We were excited about our roster of rushers that included future NFL legends Alvin Banks (JMU), Cory Anderson (Tennessee), Germaine Race (Pittsburg St.), Quinton Smith (Rice) and Abdulan Kuuan (Grambling). Pierre went on to become an integral part of one of the most explosive offenses in the league and helped his team — my favorite team, no less — win a Super Bowl.
  • The second one I missed was a year later, in early January of 2007, when I was Executive Director of the 2008 Hula Bowl. I got a call from Joel Turner of North Myrtle Beach, SC-based Turner Sports; Joel is one of the true wizards of finding under-the-radar NFL talent. He was pitching a rusher from Coastal Carolina that he had just signed. Joel always calls late in the process to promote players because, unlike a lot of agents, he doesn’t rush to get a kid into a game so the kid can turn around and hire another representative. This time I was no volunteer, so I had no one else to blame for passing on Mike Tolbert, who is now with the Panthers after a successful early career with the Chargers. I guess Tolbert profiled as a fullback (we already had two) and came from a barely established school, so it was easier to stick with the guys we had, like Ohio’s Kalvin McRae, Oregon State’s Yvenson Benard and Minnesota’s Amir Pinnix. Oh well. At least we got Chadron State’s Danny Woodhead right, and another running back, Toledo’s Jalen Parmalee, is still active.

There are probably dozens of other players I was offered in my days running games but turned down. However, these are the ones I still remember like it was yesterday. But hey, as I’ve said many times in this space, no one bats 1.000 and this is an inexact science.

WSW: All Wet in Washington

23 Wednesday Jul 2014

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Johnstown, Pa.-based Casey Muir of CRM Sports Management is a longtime ITL client who was certified in 2010. Brick by brick, he’s carved out a niche in the business despite launching his agent career without significant financial backing or affiliation with an established firm.

Though Casey has found his way in the business, it wasn’t always such a smooth ride. Take his experience on Exam Day 2010. Here’s his story, in his own words:

“So this was the agent exam of 2010, the last one before the lockout, and it was pouring, an absolute monsoon in D.C. the day of the agent exam.

“I was staying at a friend’s place outside of D.C. and took the Metro in, and when I left my friend’s place, it was not raining. So I get on the Metro, get off the Metro, and it was an absolute monsoon, just a complete downpour. The Metro let me off about four blocks away from the Four Seasons, which is where they gave the test back then.

“I walk through the doors and it looked like I had just jumped into a swimming pool. I was dressed business casual, and my slacks, shoes, socks, shirt, everything was soaking wet. I had my bag and study materials, which were also soaking wet. So I said to the girl at the receptionist’s desk, ‘Do you have a dryer?’ And she’s just looking at me dripping a puddle in the hotel lobby, and she said, ‘Hold on, I’ll be right back, let me get a manager.’

“So I’m standing there and people are coming in with their umbrellas, and everyone’s just looking at me. That’s before I had an iphone, so I had no weather app. We’ll blame it on that.

“But anyway, they’re like, ‘Listen, go in the bathroom and take off what you want us to dry,’ and I take off everything. I think I still had my boxers on. So this dude from the hotel comes in and gives me a robe and slippers, and I’m like, ‘All right, here we go,’ and I’m about to go in and take the test.

“So while I’m putting this robe on, other people are coming in and going out of the bathroom. Another guy looks at me and he’s soaking wet, too, and so he did the same thing. So there’s two of us who walk into the exam wearing a robe and slippers. I have to go through registration in my robe and my Four Seasons slippers. I took the test, and sometime during the test, they brought me my clothes. It was a nightmare, and you talk about embarrassing. . . .

“That’s how I started my career as a sports agent. In a robe and slippers. And now look at me, you know. So no matter what anyone does on that test this weekend, they’re not going to start out any worse than I did, and I turned out OK. I took a selfie in the bathroom of me in my robe. It might have been my first selfie. It was an interesting experience for sure.”

The Dead Period

15 Tuesday Jul 2014

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At ITL, we focus on the game behind the game; once you start to understand how the business of football works, it can be just as exciting as the game on the field. With that in mind, we thought we’d take a look at what’s going on behind the scenes in football this time of year, a time when most fans are working themselves into a frenzy counting down the minutes until camps start.

AFL: Arena teams are making their final pushes for the playoffs. Many teams are frantically trying to plug holes created by injuries, ineffectiveness, etc. Team officials, most of whom do their own scouting, are trying to find impact players, and more importantly, hoping to find agents or other contact info that can get them to the players they need.

NFLPA agent exam: Aspiring NFL contract advisors are gearing up to travel to Washington, D.C., next week for a two-day seminar that ends with a three-hour, open-book test covering 60 questions on the CBA and other related matters. They’ll find out at the end of September how they did. Historically, about 200-250 take the test and about 75 percent pass.

Agent days: Speaking of agents, several schools will hold meetings between the contract advisors registered with the school and the seniors who will be draft-eligible after the 2014 season. Typically, agents submit the names of players they wish to meet with in advance, and the school notifies them of the players who have expressed a mutual interest in meeting. The school usually asks agents to refrain from any other communications with players until after the season, which is problematic, but best left for discussion another time.

Training facilities: With the advent of a new CBA in 2011, much of the offseason emphasis for training switched from team facilities to training facilities all over the nation. Especially in NFL cities, you can find athletes at selected gyms, especially those that focus on combine prep, especially those in the Southeast.

Job-hunting gets tough: The desperation really sets in for NFL scouts let go in after the draft (as well as those who were dismissed in 2013). There’s a flurry of job-seeking for scouts in early June each year, but those jobs are filled quickly, and once they’re gone, opportunities are rare. Some scouts will find places with AFL teams, but not until after the season is over later this summer. Others will try to latch on with colleges in the increasingly common ‘director of player personnel’ roles, but most schools are looking to fill these jobs with young (and less expensive) coaches.

All-star games: Many groups see all-star games as a good way to bring the excitement of the gridiron to a city that doesn’t have an NFL team or direct affiliation with a major college football program. They use the summer to explore the viability of bringing 100 draft-eligible players to their local stadium in January to be studied and evaluated by NFL teams. Right now, we know of at least three games that are in exploratory stages, and I’m in preliminary discussion stages of running one of them. If I come to terms with the game’s organizers, I’ll announce it in this space.

I know this kind of information isn’t necessarily the kind that gets your blood pumping and your heart racing, but if your aim is to be part of the game — and this blog is designed for just such people — it helps to start thinking of the football biz as a 12-month proposition. Knowing what’s going on all around the game will help you find your niche.

Finding my ‘champion’

13 Friday Jun 2014

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I didn’t really start this week with the idea of talking about finding mentors (and in one case, going in the exact opposite direction), but since we’re here, I thought I’d close the week talking about my mentor in the game of football, John Paul Young.

I met John Paul in the summer of 2002. At the time, I was a low-level writer/editor at the Houston Chronicle, and I had heard of a football clinic that took place every June in San Angelo, Texas, called Angelo Football Clinic. It was one of the best-kept secrets in football, even in Texas. San Angelo, like most of West Texas, is a pretty remote place, but coaches came from all around (some as far north as Minnesota) to come hear the lineup of coaches who would come in and speak for 90 minutes about the nuances of the game, then retreat to a classroom afterwards to answer questions for hours afterwards. Name a notable head coach in college or pro football over the last 30 years, from Bill Walsh to Nick Saban, and he’s spoken at Angelo Clinic.

Anyway, I made my way to west Texas that year knowing I would launch ITL in a few short months, and I was looking to make contacts. As someone with a black-and-gold heart shaped like a fleur-de-lis, I felt John Paul, one of the clinic’s founders, would make a great one. He’d been Bum Phillips’ right-hand man at nearly every coaching stop, from the Luv Ya Blue days with the Oilers to the frustrating seasons with the Saints. Then, following Bum’s retirement, he’d coached with Bum’s son, Wade, in Denver, as well as Kansas City. He was a coaching veteran and a man I knew would have a thousand stories. There was one problem: he had no idea who Neil Stratton was and absolutely no reason to care.

After hanging around for three days with few connections, I’d arrived at the last day of the clinic. Poised to leave within hours, I happened upon John Paul in a small group of other coaches, laughing and telling stories. I could tell he was busy, but I knew it was now-or-never time, so I approached him, interrupting him mid-conversation, and introduced myself as a guy from the Houston Chronicle who was in town seeking stories about the clinic.

Instead of brushing me off with a “not now, son,” he greeted me warmly. and we exchanged a few friendly words as we traded business cards. Sensitive to taking too much of his time, I awkwardly thanked him and excused myself, then got back on the road. I’d been traveling about three hours when my phone rang. To my shock, it was John Paul. “You never gave me chance to tell you more about the clinic,” he said, and we launched into a lengthy conversation about the history of the clinic, that year’s speaker lineup, his time with the Saints and Oilers, and a number of other topics. From there, we forged a friendship that is entering its second decade, and helped launch Inside the League as well as a number of other projects.

One of them is Champions Search Firm, the company we work with in helping high schools across Texas fill their athletic vacancies, especially at the head coach/AD position. As two of the firm’s six partners, we help good coaches find good situations leading young men on the football field and in life. In my capacity as a Champions partner, I’ll be among the speakers at Angelo Clinic next week alongside Lane Kiffin, Wade Phillips and other recognizable football names. It’ll be a true career highlight for me, but there’s really only reason it’s happening, and it’s because John Paul was willing to help a young man who was eager, respectful and most of all, grateful for his help.

But this story is more than just a sweet reminiscence. If you’re hoping to fight your way to the top of the football world, I encourage you to do what I did. Take a chance and go to out-of-the-way places. Be willing to put yourself in front of influential people, even if you don’t have a clear plan on what to say when you get there. In short, go for it and be aggressive about creating opportunities, but cultivate the relationships around you once you create them.

Here’s something not to do

12 Thursday Jun 2014

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On Tuesday, we discussed the value of having a ‘champion,’ or someone of influence in football who’s willing to go bat for you, even though he gains nothing from it. There’s a corollary to that, and here it is: Don’t intentionally piss off someone who might even be the slightest bit of help to you.

Case in point. There’s a school not too far from me that I’ve reached out to in the past 12-18 months, volunteering my help any time they might need me, and offering to give a hungry intern a chance to earn class credit while having a little fun along the way. The professors I’ve worked with at this school have been absolutely first class in every way, and have exceeded expectations. One’s even become a pretty good friend, and at the very least, someone I respect. That’s why when he contacted me earlier this summer with a possible intern, I was pretty excited. My consulting service, Inside the League, is growing in traction and starting to outpace our fledgling staff, and I’m always looking for a young gun who could, in time, be a foundation member.

The young man contacted me via email and seemed nice enough, and genuine, but a little dubious about what ITL does, which is understandable; I often joke that not even my wife can explain what I do. I tried to be as explicit as I could and make it clear that we are still a growing service, far from a finished product, and occupying a niche in the industry. He continued to express hesitancy over the course of a week as we exchanged emails in short bursts: me, replying to one of his, then waiting a couple days to hear back, then him responding with questions, me emailing back immediately, then another lull. Again, understandable. I realize that I’m not getting swamped with potential interns, and this is an unpaid internship we’re talking about. And life happens, after all.

However, after a suitable period, I was ready to move forward or move on, so I emailed him again, trying to be welcoming and trying to convey an earnest interest in him without coming across as impatient. “Can’t remember where we left things but I wanted to see if you had made a decision, or if you still needed time, or were leaning against working with ITL. Any thoughts?,” I asked in a well-meaning but direct way.

About three hours later, I got my answer. He indicated that, “right now,” he was “leaning toward working with (my) company” (still not the decisiveness I was looking for, but fair enough). He asked a few questions about whether or not he could work from home (also very understandable), and if he could in fact go home for the summer (certainly within bounds), and then threw his, probably unintentional, haymaker.

Now, before I let on what this blow was, a few thoughts.

One, in a world brimming with ‘draft gurus,’ it’s really hard to understand what ITL is and isn’t, and what we are not is another draft prognostication service. We have a very small — very small — series in the summer that takes a preliminary look at draft projections for seniors at all FBS schools, but everyone understands that these projections are written in pencil, and with an eraser the size of a toddler’s fist.

Two, I think there’s a very good chance he didn’t mean to sound as dismissive and condescending as he sounded.

Three, email is an impossibly bad forum for discerning intent. All of these things I know.

Still, he closed his email with this: “I also had a few questions on where the information on the site is derived.  I couldn’t help but look at the projections for Craig Loston and notice that his projected round was the first yet he signed as an undrafted free agent.”

I probably should have explained that predicting the draft is impossibly hard to do a year out. That we don’t claim to be draft gurus in any case. That every year the two services that project seniors for subscribing NFL teams have a couple players they rate as first-rounders that wind up as undrafted free agents. I probably should have responded with all of this. But instead my response was this: “I appreciate your interest but I think we need to go in a different direction. Have a wonderful evening and best of luck in future endeavors.” For what it’s worth, when I close an email with “good luck in future endeavors,” it’s my literary equivalent of this.

Look, I know that on the universe’s list of most powerful people in the NFL, I don’t show up in the first, well, billion. And for what it’s worth, the young man immediately wrote me an email apologizing if he said anything offensive, and I’m sure he’s genuine. However, what I will say is that the football world is a small one, and if you’re aspiring to be part of it, make sure — make really sure — make really, really, REALLY sure — that you won’t be misinterpreted as smug, or all-knowing, or dismissive. It just doesn’t look good on anybody, and you never know what seemingly hapless opportunity might be your big break.

Be conscientious. Make sure that if you ever make one mistake, it’s not that you were not conscientious. Never, ever let someone even think you were too good for them. There are only so many times you’re going to get to go to bat in this game, so make sure every plate appearance, you’re at your best.

Champions

10 Tuesday Jun 2014

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We’ll depart from our discussion of the life of an NFL scout by sharing a success story from a member of the ITL family.

Tyler Lyon is a former quarterback at the University of Arizona with a love for the game and strong roots in the gridiron (his father is the athletic director and former head coach at College of the Canyons in Valencia, Calif.). He wanted to make football his life and profession, so after completing his second year of law school, he decided to pursue a personnel internship with an NFL team.

Yesterday, Tyler emailed me, along with another associate who’d provided help and counsel, Chris Barry of Powerhouse GM, to tell us  he’d been hired to a paid summer internship with the Chargers. Naturally, Chris and I were overjoyed. My first question was, what will be your duties there?

“They said something about evaluating special teams guys,” Tyler said. “Nothing too crazy as far as the evaluation aspect and the opportunity to show what I can do. I’ll be breaking down film, giving guys rides, checking schedules and helping with the busy work they have to do.”

Tyler was kind enough to talk to me about how he made it happen, and there was one recurring theme. He said a major reason he’d made the cut was the support of one of his former coaches that he declined to name.

“The thing I’d tell anyone trying to do this, especially if they had a a college football background, would be to make sure you have a good relationship with (your coaches) because that’s the first person (NFL officials) are going to call. They called my offensive coordinator, and I had gotten injured at the end of my career, and he helped me stay on and help coach, and I think that’s one of the reasons (the Chargers) called was to learn more about me.”

In that respect, Tyler’s story is so common. In the NFL, as in life, you have to have a champion, a person who believes you and who is willing to help. For Lyon, it was his OC. For new Bucs GM Jason Licht, it was his former defensive coordinator at Nebraska, Charlie McBride.

Then there’s Jim Hess, a former Cowboys scout who’s been a bit of a champion for me in my own career. Here, he recounts the story of playing a role in ‘discovering’ Cowboys QB Tony Romo. In this clip, at the :57 mark, he discusses how, throughout his own career, he always had someone helping him get the jobs he earned.

Tyler had the good sense to build great relationships during his playing career, and it helped him beat the odds and get selected from a pile of applications that numbered in the 300s. Obviously, not everyone is talented enough to play college football, but one way or another, succeeding in football often pivots on finding that one person with a giving heart who believes in you.

You might find that champion after you volunteer at a football camp. You might find him after serving as manager of the local football team. It might be as a result of helping high school players find college scholarships. It’s true for people across the football industry, and probably across all professions.

If you’re aspiring to be an NFL scout some day, keep this in mind.