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Succeed in Football

~ The daily blog written by ITL's Neil Stratton

Succeed in Football

Category Archives: ITL

Another Success Story

29 Monday Jun 2015

Posted by itlneil in Agents, ITL

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ITL, NFL agent

We try to celebrate the victories of those who take the long road to success in football in this space. I can’t think of anyone who fits that description more than Rand Getlin, the former Yahoo! Sports writer who announced today that he’ll be joining the NFL Network. Let me tell you Rand’s story of success, at least from my point of view.

My association with Rand started in the early days of ITL, probably around 2005 or 2006. At the time, Rand had gotten to know Josh Luchs, an L.A.-based agent at the Gersh Agency who had a sizeable NFL agent practice. Josh went on to write an article you might have read — if you haven’t read it, stop right now and do so —  followed by a book you might have read, but that’s a story for another day. Rand cut his teeth with Josh after Luchs had ‘gone straight,’ but in short order, Josh got out of the business, leaving Rand a bit stranded.

I think it was after Josh had left the agent world that Rand became an ITL subscriber, somewhere around 2007 or ’08. At the time, Rand was not content to just attend the prestigious USC law school, but also serve as half of a libertarian think tank, the Prometheus Institute (here’s a story about his work there). Like most people who get a taste of the football business, Rand wasn’t ready to give up, so he took his passion for the game and the players in it and started a service aimed at educating schools about the agent process. Long story short, the goal was to protect young men playing the game from being the next ones featured on ‘Broke.’ Despite a couple years of fighting tooth and nail to interest schools, he got no traction. Sadly, he learned that schools’ football interests don’t always intersect with players’ interests once they’re done. We kept in touch through his struggles, but lost touch when he finally shelved it.

The next time I heard from Rand, he had earned his way into a role with Yahoo! Sports. How he landed that, despite no formal ‘big journalism’ experience, is a story best-told by Rand, but bottom line, he quickly evolved into a prize-winning writer, penning some of the most intriguing stories in the football business over the last 3-5 years (here’s one of them). After a well-earned reputation as a highly connected news-breaker, he’s taken the next big step in his career, and I’m sure you’ll soon see him with a prominent on-air role.

There are three things I love about Rand’s story, besides the fact it’s awesome to see a good friend make the big-time. One, Rand is entrepreneurial. He wasn’t content to try only traditional jobs in the business. He tried identifying markets to attack, putting his own spin on things until he broke through. Second, he doesn’t quit. He hit road blocks in the agent world, then in his own college education venture, but never quite trying. That’s incredibly important. Third, he’s a regular guy who gives credit to people who helped him along the way. He’s been a guest at our annual combine seminar (he knocked it out of the park, by the way), and he’s always been a true friend of ITL. I can’t say that about everyone I’ve worked with.

If you’ve never heard of Rand, follow him on Twitter (especially if you like cars as much as you like football). But more importantly, take inspiration from Rand’s story. He started with no connections and built a career on his smarts and hard work. You can do it, too.

Getting Through The Gate

23 Tuesday Jun 2015

Posted by itlneil in Agents, ITL

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NFL agent

June is fun for me because it’s the month I spend interviewing my new agent clients who had first-year success. I get to hear the personal stories of the 10 percent of all new contract advisors who actually got a player on a roster (about two-thirds of them are ITL clients annually).

I always ask the same six questions. Some of the answers are wildly divergent (some people say the exam is so easy, and some say it’s incredibly hard), but there are always recurring themes. One of them regards the reason people get into the business.

The perception is that agents are, by and large, attorneys. That’s true for about 60 percent of new contract advisors annually. However, a more common theme is that people who come to this business usually did it because, at some point, they crossed paths with pro athletes, came to see them as human, received some measure of respect from the athletes, and figured, ‘this doesn’t look so hard, and it would probably be fun, too.’

Maybe they coached athletes in grade school, high school or even college. Maybe they sold a couple athletes houses. Maybe they represented athletes in legal cases. In all of these situations, the would-be agent got to deal with young men in their areas of strength, and the athletes looked at them as authorities in those respective areas. Maybe the players even said, ‘you should be an agent.’ You’d be amazed how often this is part of a new agent’s story.

At any rate, these agent hopefuls didn’t have to leave their comfort zones to work with player clients. This prompted them to get certified. This is when things get hard.

Now these lawyers, or realtors, or coaches, or whatever, have to approach strangers not as the people they’ve always been, but as NFLPA-licensed contract advisors. That presents a whole new set of challenges. These players don’t see them as trustworthy, or knowledgeable, or maybe even worthy of their time. Now they have to succeed in a whole new world. I call this ‘getting through the gate.’ When they were coaching, or representing, or selling to players, they were already ‘through the gate.’ Now they have to figure out another way past the young man’s gatekeepers.

The agents that prove to be successful are able to extend themselves, to find a way to make themselves appealing to players. It doesn’t happen overnight, and even when a player signs, there’s no guarantee he’s going to stick around. These new agents have to be constantly working to improve, and often, there real-world job has little to no application in the agent world. It’s a really tough situation.

Anyway, if you’re one of those people that is taking the agent exam in five weeks, understand this. Know that it’s going to take stepping out of your comfort zone to succeed in this biz, but also know it’s been done before. And if you’d like me to help, I’d love to.

Go Your Own Way

28 Thursday May 2015

Posted by itlneil in ITL

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ITL

Today I had a chance to have lunch with an old friend today. He’s a pretty key person in my life, because if it weren’t for him, there would never have been a small draft publication that led me to start Inside the League. Ultimately, any measure of success I ever achieve is at least in some small part due to Troy.

At any rate, our conversation turned to old times, of course, and more specifically, the time my friend dallied with working for Phil Steele, who publishes Phil Steele’s College Football Preview every year. At the time about 15 years ago, Troy and I were both devotees of Steele (still are), so Troy reached out to gauge interest in working for the publication.

Troy got a legitimate response. Though I can’t remember details, I think Steele wrote him a letter back, and the substance of the letter was that his people work very, very hard, and are required to relocate to Ohio, where he offices. He also wrote that his employees are paid, of course, but that there’s a long dues-paying process and that his employees work harder than any other out there.

At this point, Troy was married with a young daughter, and after taking the full measure of the opportunity, he opted not to pursue it further. I can’t say I blame him. It had become clear to him that he’d have to work long hours, perhaps give up his family time, and relocate just for that opportunity, with no guarantee of advancement or great compensation.

As we discussed his decision today, he casually mentioned that he looks at the masthead every year and notices that the names there are constantly changing. There’s obviously a high burnout rate. The magic wears off pretty quickly when demands are high and rewards obscured and distant.

As you know, I’m always encouraging you to be entrepreneurial if your aim is to work in football. My goals, as I grew and came to know I wanted to be involved in the game, were to be first an ESPN broadcaster; then a scout; then an NFL beat writer; then scout again. At other times, I’ve probably entertained being an agent, a coach, and all manner of other things, but I never was able to put things together until my wife encouraged me to find a small corner of the football world everyone else was ignoring. I’m far from a big success, but I’ve at least established a toehold, and I’m excited about our growth and our direction.

I encourage you to do the same thing. You’ll need to pay your dues in this business — I don’t in any way mean to downplay this — but ultimately, you won’t enjoy your time in the game if you’re breaking your back for someone else. Your best bet is to develop something you can take ownership in, and really fight to take it to the top. If I can do it, I guarantee you can, too.

A Closer Look at the ’15 Draft Class

14 Thursday May 2015

Posted by itlneil in Agents, ITL

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ITL, NFL agent

We just finished examining the entire 2015 draft class, and we’re starting a breakdown of the players who were eligible to be selected two weekends ago. I find it a lot more illuminating to look at every single player who was hoping to hear his name called that week, rather than strictly the ones the media was touting. It just gives you a clearer, bigger picture of the entire draft. Here are a few thoughts.

  • We identified 1,989 players who signed with agents this year. We arrived at that number by taking the 2060 players the NFLPA listed as being draft-eligible and signed to a standard representation agreement, then eliminating all the repeat listings, veterans sorted in with draft prospects, misspellings that created incorrect listings, etc.
  • Also, I would estimate that the actual number of players who signed such deals is at least five percent, and maybe 10 percent, higher than 1,989. We had to go through and add 105 names to the list that had been omitted, and this was based solely on the tryout and UDFA players we know were part of this draft class. At any rate, almost 2,000 players is a big number when you consider that most teams only have around 100-150 on their boards as draftable.
  • Counting the number of players signed to undrafted free agent deals, as well as those invited in for tryouts, is notoriously hard because (a) some teams like to hide this from the media and (b) there are still six teams that will hold camp this weekend and don’t yet have their rosters and invitations set.
  • With that said, we’ve counted 489 tryout players and another 437 signed as undrafted free agents. The number will be slightly higher by the time the six teams wrap things up this weekend, and we hope to gather those names to add to our totals. Still, statistically speaking, only about five percent of those invitees will actually be offered contracts. Of those who are offered contracts, only about eight percent (one in 12) will actually make it to the 53 or a practice squad.
  • Figure that every one of these players that made it to a tryout, as well as those who signed as undrafted free agents, went into the draft as at least a solid bet to go in the seventh round. Having spoken to agents this spring, the cost of doing business for a player with a draftable grade is about $10,000 per player (counting training, food, lodging, etc.). That means that agents spent, all told, about $1 million training players that have, at best, an eight percent chance of making even a practice squad.
  • And for those that don’t know, the NFL doesn’t allow contract advisors to bill players on practice squads, so those fees are eaten, as well, unless the kid gets elevated onto the 53.
  • Of course, more than half the players that signed standard representation agreements didn’t even make it to a tryout, and we all know many of those players got paid training, as well. So determining the amount of money that went up in smoke at the end of the draft is really pure guesswork. I’d estimate that number to reach at least $1.3 million to $1.4 million.

I’m just getting started on these numbers. There’s still a lot of polishing that will go into them, and we’ll divide them up by position, school size, and a number of other factors next week over at Inside the League. This has been a wildly popular breakdown when I’ve done it in the past.

At any rate, I’ve provided today’s analysis just to give a little perspective, a peak behind the curtain. I think it provides a snapshot of the draft class and the odds players face in making the league.

WSW: Give Peace A Chance

13 Wednesday May 2015

Posted by itlneil in ITL

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ITL, NFL Front Office

If you follow ITL on Twitter, you’ve been reading about the numerous hirings and firings by NFL teams over the past week-plus. It’s as much a part of this season in the NFL as swimsuits are to summer.

First, a quick aside for a pet peeve of mine: I hate it when I read a story from the sports media with the ‘it’s all just a game’ premise. You most often see this when a player’s child is stricken with a serious illness, or when a team soldiers on in the face of great regional turmoil/natural disaster, or whatever. First, it’s a lame, lazy premise. Second, all the people working in this ‘game’ depend on it to provide food, shelter, college expenses, etc., not just to themselves but to their families (and often extended families). Most often, their stay in this ‘game’ is also short, very short.

OK, I think I’m over my rant now.

Anyway, over the past 8-10 days, I’ve done a lot of writing about scouts who have been pushed out as new GMs have taken over, or for whatever reason. One of them, about a day after I posted his dismissal, sent me an email that said this:

“I saw where you posted the other day that I may be heading to (an NFL city).  Not only is that inaccurate, but I was also trying to keep it quiet while I transitioned to another job.  Other reporters reached out to me and had no problem holding the story.  I understand you have a job to do, but please at least make sure all of the facts are right.  Thank you.”

No. 1, getting emails/calls/texts like this is part of the business. No. 2, this is about as even-handed, courteous and respectful as these communiques get. No. 3, I’m very sensitive to what it means when someone loses his job. In many (most?) cases, it’s the last NFL job a person has. I understand all of this (which is why the ‘just a game’ stories really dig into me).

I responded by explaining that my speculation, which I believed credible, was well-meaning. I also thanked him for his even tone. My response read, in part:

“If we ever get to know each other – I know several of your friends – you will see that I’m not a bad guy. . . I’m always going to try to put a positive spin on transactions in this business because I, for one, know how hard it is. I don’t consider myself a journalist. I consider myself a football guy. There’s a big difference in my mind.

“My cell is on every email that goes out (including this one) so if you still feel I haven’t heard you out properly, you may call and let me know. Good luck in your next venture and I hope your time out is short.”

He responded with this:

“Thank you for the clarification and response.  Look forward to meeting you at some point.  Take care.”

So here’s my point. This business, every business, is about wins and losses. That’s perhaps more true on the field than off, but there are still real-world consequences to what’s happening. Some people treat football, and sports in general, as mere entertainment and folly. Well, to some degree that’s true, but it’s much larger than that. I encourage you, as you go forward in this game, to treat others with the same respect you give the game itself. I promise it will pay dividends.

Opportunities

17 Tuesday Mar 2015

Posted by itlneil in Agents, ITL

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ITL, NFL agent

From time to time, I see big events that appeal to the sports law crowd. Conferences, meetings, panels, seminars. They draw a lot of students and often have impressive speakers, by any standard. They’re a place to start if you’re looking at a career in football. But know the weaknesses of such gatherings.

There are a lot of people who regularly speak at these events that aren’t going to give you a lot of practical guidance. Oh, you’ll get ethics, and you’ll get people raging against the machine (the NFL, the NCAA, or whatever the perceived monolithic exploiter of the day is), and that’s all well and good, but are you getting practical guidance? Are you getting the answers to your questions? Are you in a setting where you feel confident seeking guidance on a specific area of the job search? Do you get closer to knowing what you really want to be?

Here’s one example. Every year at the combine, a company that is a semi-rival of ITL holds a big event for their clients. They bring in several people holding NFL jobs in evaluation, and they bring in a handful of agents and others from across the industry, and it’s a very impressive, star-studded list. For a day, all of those clients get to feel like big shots, hear war stories, tell their friends about who they’re rubbing elbows with, and maybe take a few cool selfies. But do they really directly benefit from this? The organization has lots of members, but I haven’t seen a record of success that indicates they’re giving any real value beyond entertainment.

I’m not discounting networking. That’s important, especially at an early stage of your career, and you’ll find no shortage of places to go if you want to wear an official-looking nametag, shake lots of hands, and sit in rooms with people with lots of Twitter followers. However, there is no substitute for actually working in the business.

As you attend these events, make sure you’re aggressive, direct, and mission-focused. You want to come away with leads, especially if you’re attending an event in the next 2-3 weeks. Make sure your goal is to go in without an opportunity, but to come away with one. If you are mostly sure there won’t be such opportunities at an event, maybe your time is best spent somewhere else.

Quick Fix

12 Thursday Mar 2015

Posted by itlneil in ITL

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combine prep

What if combine prep could be distilled into a pill or a potion?

More specifically, what if you could take a tenth off your 40 time, just by drinking a couple ounces of a liquid or a handful of capsules?

I asked this question to Amanda Carlson-Phillips, the vice president of nutrition and research at EXOS, which today announced that it is launching EXOS Performance Nutrition, a new line of high-quality nutritional supplements. EXOS has long been a leader in the combine prep field and the company’s founder, Mark Verstegen, is one of the 2-3 men who can claim to be the ‘inventors’ of combine prep.

Perhaps to humor me, she didn’t laugh out loud when I posed the question to her. Indeed, she seemed to give it real consideration. She stopped short of saying significant athletic improvement could ever be as simple as ingesting a substance, but she did say that . . . well . . . she gave me a qualified ‘maybe.’

“How we see nutrition, when you’re training, or you’re working out and doing your position and skill work, you’re breaking down your body intentionally so it can come back stronger,” she said. “The body doesn’t magically fix itself, so if you can provide your body with something to heal that breakdown, that will help athletes recover faster.”

So maybe there’s something on the horizon that, though it would still require training and the right nutrition, could super-charge combine prep. Maybe there’s a pill that you could combine with max effort that could give you a supreme boost. Of course, there are caveats.

“If you don’t recover and don’t have the right nutrition, you’re leaving something on the table and not maximizing what you do,” Carlson-Phillips said. “They’re wearing the right cleats, the right gear that’s going to make them the best, but they’re fueling themselves from the outside but not from the inside out.”

So it’s not going to be as easy as swallowing something, snapping your fingers, and voila! You’re explosive. But still, it bodes for more interesting twists and turns in a business that is always changing. Something to look forward to, I guess.

WSW: Broadcast Bungle

11 Wednesday Mar 2015

Posted by itlneil in ITL, Uncategorized

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draft magazine, ITL

Well, it’s draft season, and everyone’s hearing from the various gurus and experts out there, so I figure it’s a good time to tell a War Story on me.

This is from my days as one of two partners in the precursor to ITL. It was called Lone Star Football. When I first moved to Houston in 1998, I met a dude who wanted to start a Mel Kiper Jr.-style draft magazine, and after meeting me, he knew I had a passion for the game that mirrored his, so he asked me to help him out. It wound up lasting four years before it folded. Troy handled the offense and I handled the defense. One of these days, I’ll tell more stories from my humble beginnings with Lone Star in this space. When I do, take some No-Doze.

At any rate, we didn’t have any money, so our main strategy for selling our draft magazine (yes, it was a print publication just as the Internet was taking off, which was among our inept business decisions) was doing radio shows. I’d poke around on search engines (pre-Google) for whatever stations I could find with a sports talk format, and we’d volunteer to do their shows. We never got paid, so we’d always hope they had a toll-free line, so at least we didn’t have to come out of pocket to give away free programming.

Anyway, one year we landed a couple segments on a station in Green Bay. The problem was that they wanted to do it mid-day (which is probably where they stashed the draft guys that weren’t ready for prime time). We liked to do them together because we had a pretty strict dividing line between offense and defense, and if we had to ‘solo’ a show, we could wind up looking stupid if a caller asked about the wrong player. This is why I was really, really nervous while waiting for call time for this show, because my partner had to work. That meant I was stuck. I had to roll without Troy and hope for the best.

Well, the show wasn’t going very well (I think the host had wrangled with me over my opinion on a player, which kinda pissed me off) when we got a question on a cornerback from a small Midwestern school. I immediately panicked. As we only had two people trying to watch hundreds of players, our focus was almost solely on the big schools. Obviously the wise thing to do would be to cop to my ignorance, admit I didn’t know him, and throw myself on the mercy of the caller.

But hey, screw wisdom. I decided to sell out. Go for it. Burn my ships. Throw caution to the wind. I said something along the lines of ‘great ball skills, plus tackler, needs to prove he can play on a bigger stage.’ You know, the usual blather you get about small-school players, and it might have worked. Problem is, the caller had said ‘quarterback.’

No easy way to wiggle out of that one. Obviously, this didn’t endear me much with the host, who was already not a fan. I don’t remember how we wound up the segment, but that pretty much took all the steam out of it.

Ever since then, when I do radio and I get stumped, I will admit it. I will own it. It’s awkward, but it’s a way better place to be than I was that woeful day on Green Bay radio.

 

The Downside

05 Thursday Mar 2015

Posted by itlneil in ITL, Scouts

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ITL, NFL Scouting

In this space, I spend a lot of time encouraging you to ‘go for it’ in the football world, to roll the dice and pursue your passions. I haven’t retreated from that position one iota, but I wanted to give you a couple downsides to such a path.

This post is maybe only half-serious, but I guess the idea is that life changes as you make football not just your passion, but your profession.

You’ll never watch SportsCenter again: In the 90s, there’s nothing I wanted to be more than Craig Kilborn or Chris Berman. Today, I can’t remember the last time I watched more than 10 minutes of SportsCenter when I wasn’t on a hotel treadmill. There are a couple reasons for this. No. 1, in the rare instances I actually watch the show, they’re trying to sell me something or be too cutesy. No. 2, in the age of the Internet, I already have all the information I need. No. 3, shows like SportsCenter have little to no application to the football business. They’re more fan-driven. I understand this, obviously, but your tastes change once you’re in the business.

You can’t talk football with anyone: I live in Greater Houston, so once someone finds out I’m in the business, the first thing they ask me is something about the Texans. Hey, they’re just trying to be friendly and congenial, and once again, I get that. The thing is, my tiny corner of the business is so all-consuming that I don’t get to really be a fan as much anymore. I can’t remember the last time I watched all four quarters of a college game, and the only NFL games I watch are Saints games (I’m not a Texans fan, which is another problem). Even when I go places like the combine or all-star games or whatever, it’s rare when I meet a client and we talk about on-field, traditional football stuff. We wind up talking about our families, our common non-football interests, or about real ‘inside football’ stuff. Again, your tastes change.

You’ll never enjoy football movies again: About this time last year, the movie ‘Draft Day’ came out. My wife, who knows I hate sports movies, nonetheless declared that we were going to go see it. Well, I humored her and agreed to go, but for one reason or another we never made it while it was in theaters. I breathed a sigh of relief, and so far, I’ve ducked renting the DVD, as well. Most people don’t believe me when I tell them I haven’t seen ‘Jerry Maguire,’ either. They think it should be the one movie that I’ve seen, if any. Once you’ve seen the inside of this business, it ruins sports movies for you because they have to make so many concessions to drama, entertainment, selling tickets, whatever.

I know these issues seem pretty small in the greater scheme of things, and heck, maybe they apply only to me. Still, you should probably get used to thinking in different terms as you move into this world in a more official capacity.

Getting big

03 Tuesday Mar 2015

Posted by itlneil in ITL

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ITL

Yesterday, I was having lunch with a longtime friend who’s also a client. He happens to be involved in private equity, and we got together specifically because he wants to help ITL take the next step. Inevitably, talk turned casually to my friend’s company becoming an investor. Shortly afterward, it became more serious, and we’ve scheduled a meeting later this week to discuss it more formally.

This kind of talk scares the crap out of me. On the one hand, I know investment is the only way I can make ITL achieve what I think it can achieve. On the other hand, do I want to give up control of the thing that I’ve spent a decade building? There has been plenty of blood, sweat and tears to get to this point. Am I ready to potentially give that all up if we don’t hit certain financial markers in the coming years?

There’s a major combine prep trainer in the business who probably asked himself the same question earlier this decade. When I say ‘major,’ I’m talking big, very big. In fact, this trainer was one of the pioneers of the business. I don’t know all the details of how it happened, but this trainer took in investors who wanted to make his service a franchise, the McDonald’s of combine prep. I’m sure they wanted to inhabit several markets, with combine prep the anchor and the multiple jerseys on the wall and various accolades from Hall of Famers as their draw. Well, ultimately, when things didn’t go the way the investors had planned, this trainer lost his brand and had to start over. There’s a happy ending for him — he’s launched another brand, and the contacts and body of work he’s built have helped him get right back on top — but there’s never any guarantee the story ends that way.

So the reason I discuss all of this is that probably once a week in the late spring and summer, I’m approached by agents who’ve had some success, but on a small scale. How do I partner up with a big firm, or get purchased by a corporation, they ask? I always ask them two things.

No. 1, if you were in an investor’s shoes, would you buy your agency? And No. 2, if things don’t go the way you hope, are you ready to walk away from the practice you bought, potentially even having to sign a non-compete that forces you out of the business?

These are the things I grapple with. There is no guaranteed happy ending. As you enter the business and start to take measured steps to the top, consider all sides and all outcomes. I can tell you that while I’m excited about the possibilities as I approach this week’s meeting, I’m also going to be praying plenty about where all this goes.

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