WSW2: Another Perspective on Matthews

Tags

,

Today, I turned things over to Ken Moll, who two years ago was running the scouting department for the Winnipeg Blue Bombers. Ken is the scout who ‘discovered’ Seahawks WO Chris Matthews, who excelled in Seattle’s Super Bowl loss to the Patriots two weekends ago. Here’s Ken’s story on identifying and signing Matthews.


 

“I try to do things geographically. During the spring, I hit as many pro days as I could, including Ball State, Louisville, Western Kentucky, Vanderbilt, University of Tennessee, anywhere in about a three- to five-hour circle. I didn’t go much further than that. I mean, I went to (University of Alabama-Birmingham) and Alabama one year, but pretty much I went to Kentucky every year. (Matthews) was a guy that I had marked, but we didn’t have a spot for him. He was a junior college kid, and he comes into Kentucky, and he has a decent junior year and a big senior year as far as amount of catches, more than (former UK teammate and present Packers WO Randall) Cobb. And he had really big hands, he had length, and ran OK at his pro day, though he didn’t have great speed. But he’s 6-5 and I bet he weighed more than 218 .. . and really refined his route-running his second year at UK.

“We had lost a guy named Greg Carr, a big tall kid from Florida State, and he was a good player for us the year before, and after the second year, he was one of the free agents we wanted to resign and we didn’t get it done. (Carr) was very similar to (Matthews). (Winnipeg GM) Joe (Mack) and I got on the horn and we wanted to find another big receiver, and I remembered him, and he didn’t run great, he ran OK, but he could catch the crap out of the ball and was just so big. On turf at (Kentucky’s) indoor facility, he ran in the upper 4.6 range, but had enough functional speed that he wasn’t awkward or gawky. He could run for a big guy, and the catches you saw him make in the Super Bowl, he did that all the time in the CFL. You don’t find those big guys up in the CFL, and at times, he was covered but he wasn’t covered. He was just so big. He was tougher than this Carr kid. Chris was a little shorter but thicker and could go in traffic and get it.

“I’m pretty sure, when I found him, I tried to call and I think he was in Arena Ball at the time, and I remember getting on the phone with him and I think we just took my numbers from a year before (and signed him without working him out). Who knows? He could have looked like a cabdriver, but I’m big on working a guy out again, at least weigh and measure, but I think we took him sight unseen and they loved him up there, and they said, ‘wow, where do you find these big guys that can catch,’ and all I can tell you is, he runs fast enough.

“You only have enough room for a (certain number) of guys, and we didn’t’ want to have five receivers that were 6-4 or 6-5. Chris didn’t have a lot of run-after-the-catch ability, and half the time he was covered, but he’d just reach over guys and make catches. In the practices, the coaches would love him. If you don’t have the speed — I mean, you can’t be flat-out slow — but I said, OK, I need to find a big guy. I mean, Carr had ran like a 4.54 or something like that, and they were similar in route-running, but the whole package was better. Chris was a little stronger, a little more competitive, and caught the ball slightly better.”

WSW: Chris Matthews’ Story

Tags

,

We missed out on War Story Wednesday again, so we’re going to have a two-part War Story that starts on Friday and continues until Monday.

After WO Chris Matthews had a great Super Bowl last weekend, I did a little research on him. Turns out his agent and the then-CFL scout who ‘discovered’ him are both good friends, so I turned to each of them to tell Chris’ story. Here’s Rodney’s story. On Monday, we’ll tell it from the perspective of former Winnipeg Director of Player Personnel Ken Moll.

Today, we’ll start with Rodney Edwards, his agent. I asked him to tell the story of Chris’ road from undrafted free agent to two other leagues before starring on the big stage.


“Chris signed as an undrafted free agent with the Browns after the (2011) draft, and he went to the last cut. He didn’t make the practice squad and got cut. Then he got a two-game suspension on a prescription with codeine that he took for a toothache, so no teams picked him up, and we couldn’t get him a tryout. So he went back home, and I think he worked at Foot Locker in Los Angeles.

“Then he went to the Arena League, I think with the Iowa Barnstormers, and played maybe eight games. Then he went to Canada, to Winnipeg, in the spring. There, a scout (Winnipeg Director of Player Personnel Ken Moll) saw him and said he wanted to take a look at him, and wanted to know, was he still in Kentucky? I told him no, he’s playing Arena. So they brought him to Canada — I tell all my free agent guys to get their passport so if they get the call to go to Canada, they can go – and he went to minicamp with them. They signed him, and when the CFL season started, he went to camp and made the cut.

“That year, he had about 1,000 yards receiving, 81 catches and 14 TDs, and he was the CFL Offensive Rookie of the Year. Then the next season, a lot of teams came and looked at him from the NFL, and I thought he was going to get bought out of his contract but he wasn’t. So we went into the (CFL) season, and could never get back on track. He had several nagging injuries — a shoulder, butt, and ankle injury — and I think he finished the season with like maybe 200, 300 yards receiving, if that. He was kind of worried he’d have to stay in the CFL, and I told him I wouldn’t do another CFL deal.

“So our first workout was with Indianapolis, and our second was with Minnesota. Then he went to Kansas City, then Green Bay, then Seattle. Seattle was his last workout. (The workouts were) like boom, boom, boom, one after another, even while I was on vacation. NFL teams had wanted to wait until the (CFL) season was over, so they worked him out starting in February, and it went all the way up until April, and (Seattle) resigned him right before the NFL draft.

“He made the practice squad the first week, then they cut him and sent him home. Then they brought him back, and I don’t remember the date. Then they cut him again, and he worked out for Washington. Washington didn’t sign him, so the Seahawks brought him back, then cut him again. I think the Seahawks cut him four times (total). So then he worked out for the Giants but didn’t sign, and finally the Seahawks signed him in October, latter part or in early November, and he was on the roster ever since.

“I didn’t really have to bug teams (to get him workouts), but when it first initially started, I called several teams. After Indianapolis called back and we got a workout, after that first workout, I told others, ‘he’s starting to get interest, and if you’re interested, you need to get in this pool, he’s gonna make a decision pretty soon,’ and several teams called but never could schedule workouts, and after the Seattle workout he signed.”

One Size Doesn’t Fit All

Tags

On Monday, I got a question from a young agent who’s dedicated and hard-working. In the course of conducting his due diligence on the scouts he needs to know during the ’15 draft process, he asked me if Arizona — a state where a couple of his clients went to school — is considered a Southwest or West Coast area for the purposes of NFL teams.

I get this question all the time, and unfortunately, there’s no ‘answer’ to the question. Some teams consider Arizona West Coast, some consider it Southwest. Some teams don’t break the nation down by regions, but just assign small clumps of states to different scouts. I know one West Coast scout who doesn’t even live in the region he’s in; he’s on the East Coast.

This is one reason scouting and evaluation are so hard to measure. One thing I’ve learned over the years is that different teams not only do things differently, but they couldn’t care less how others do it. There’s one NFC team that has consistently struggled on draft day for at least the last decade-and-a-half, but continues with essentially the same personnel and the same methodology.

Part of this self-fulfilling prophecy is because no one has developed a consistent metric for evaluating scouts. Maybe it’s because no one wants to be held to an objective measure when it’s time to make changes in the scouting lineup. Maybe it’s because it’s so hard to truly evaluate the job a scout does. Maybe because it’s rare for just one scout to truly ‘discover’ a player, when most teams will send 3-4 pairs of eyes to evaluate everyone on their draft boards. Maybe it’s because scouting departments change philosophies so often, valuing character the most one year, athletic ability the next, size the following year, or even certain schools and regions at times. It’s really pretty murky.

It all goes back to one of the themes of this blog. If you think someone out there has things ‘on lock,’ you’re wrong. NFL teams are made up of human beings, and they make mistakes and fall back on comfortable but flawed methods. Even in a business that is filled with smart, efficient, capable people, there is opportunity if you can identify weaknesses and figure out how to make them strengths. It’s one of the things that makes this game, and this business, fascinating.

The Half-Percent

Tags

,

I got a text this morning from a friend who used to run a CFL personnel department (Ken Moll, who’s written in this space a few times before). It started this way:

“Happy for this kid Chris Matthews (for Seattle). I brought him in to Winnipeg (from Arena ball, played at Kentucky). Also, I see where the Steelers signed a safety/LB (Ian Wild) who played at Mercyhurst, cut by the Bills out of college but can play . . . Given that there is no feeder-type league for the NFL, I believe the Canadian league (with the right person) needs more attention. Just a thought.”

Let me first say that I think Ken’s right. I think the CFL and AFL deserve more attention. But I always have people asking me about why there’s no feeder league for the NFL akin to the old NFL Europe model.

There are two reasons. No. 1, as I’ve discussed in this space previously, one could argue that the NFL has the best feeder system in the league in NCAA football, and it doesn’t cost them a cent. But the other issue is cost and the economy of finding and developing sleepers.

The NFL has almost unlimited resources, it’s true, but I still don’t think they’re excited about losing money. Let’s say they started some kind of feeder league with eight teams, just to keep things balanced, and they kept them all in Northeast markets, just to keep travel simple. By the time they rostered 45 players, paid a staff, covered travel and stadium costs and the other miscellaneous expenses, I think it would cost $500,000 to run each team, and I think that number is very conservative. So $4 million, at least, to run a feeder league.

So what would they net? That’s something we could argue. I think the results wouldn’t be a lot different from what they’re getting. Every March, NFL teams weigh, measure, time, etc., about 3,000 players at their pro days. Around 250 are drafted in April and about the same are signed as undrafted free agents, so let’s say 2,500 are turned into street free agents. The best of those players fan out to the AFL, CFL, and in some instances European leagues. At the most, maybe 15 of those players that didn’t make it into camps wind up back in the league and on 53-man rosters. That’s one half of one percent of the players that worked out for NFL scouts at pro days.

Also, keep in mind that the players that take the long road to the NFL are not Kurt Warners, or even as skilled as Chris Matthews. They’re usually one step above the practice squad. So the question becomes, how much does the NFL want to spend in order to find the 52nd or 53rd man on 10-15 NFL teams, annually? And keep in mind that Warner was really not a failure of the system, but of the Packers; he went to camp with the team when it had Brett Favre, Mark Brunell and even Ty Detmer on the roster. Eventually, his performance in the AFL got him an NFL chance without the league having to step in and create a league for him.

I think it would be great if there’s a minor league for the NFL; it’s incredibly fun when players like Matthews play a big role in a big game after toiling in obscurity for a long time. I just think the economics of such a league do not work.

 

 

The Going Rate

Tags

After wrapping up a whirlwind trip through four towns and four bowls in four weeks, it’s good to be home, sleeping in my bed for a while before heading to Indy for the combine.

It’s always great to get out on the road and see ‘my peeps,’ but this year I used the time to pose a question to all my experienced agent clients, the ones that are consistently signing draftable players and have an active player list of 10-20. I felt this question would be perfect for this space as well as an interesting marker to review in the future.

The question: You’re signing a player who will be drafted, you’re certain, most likely in the seventh round. What do you offer him? What’s it gonna take?

The thought process behind this question was that most players who go into December looking like seventh-rounders wind up — after juniors declare/combine/pro day/etc. — as good, solid camp guys after the draft. So what I was really asking was, what does it cost just to get a guy into camp on the 90-man roster? What’s the financial ‘floor’ if you want to get a player signed and into camp?

The answer I got was full combine training for eight weeks plus a weekly stipend starting the day the player signs the SRA (standard representation agreement). A training package includes residence, of course, along with food (not McDonald’s — usually meals prepared specifically for the player by someone at his training facility or a third-party provider hired by the trainer) and usually a rental car. Training alone, provided the young man isn’t living at home and isn’t providing his own means and supplements, is probably $6,000-$7,000 if you use our turn-key training offer, maybe more depending on the location of the training and if it’s a big-name trainer. There are a number of variables here. All trainers offer a number of a la carte features (NFL interview training, deep tissue massage and position-specific training are all good examples) that can bump that number up considerably. Also keep in mind that training at a top-level, brand name facility is at least double this total.

The weekly stipend/per diem you’re looking at is anywhere from $200-$250 per week. The variable there is, when does it end? Some agents said the deal they work is that they pay the player through his pro day. Some go all the way to the draft. Some pay only through March.

So let’s do the math. If we take the midpoint on a comprehensive training package at a solid-but-not-big-name training facility, let’s say the total is $7,000. Then let’s say the player signs on Jan. 1, which isn’t unreasonable. We’ll take the high side on weekly stipend, just to make the math easy, and we’ll pay the player through the end of March. That means you’re looking at $10,000 for every player you sign, and again, that’s the floor.

Most mid-size agencies sign 3-5 players for the draft, hoping half of them stick or get drafted late. Let’s go high side on this. That means you’re probably spending in the neighborhood of $50,000 to get 1-3 players into camp with no guarantees.

The deadline for registering to be part of the 2015 NFLPA contract advisor class is about a week away. If you’re considering taking the CBA exam, consider these numbers this weekend.

WSW: A Woman Scorned

Tags

,

I haven’t treated readers to a War Story Wednesday in quite a while, so I thought I’d pass along something of note that happened here in Arlington, Texas, during preparations for the College Gridiron Showcase.

Tuesday was weigh-ins, maybe the most important event of the week for the 106 players on CGS rosters. For National Football Scouting, which always conducts weigh-ins, it’s always a hassle getting the players where they’re supposed to be, then getting them lined up and into their shorts so they can be weighed, measured and paraded across the stage so team officials can check out body types.

As everyone assembled yesterday, there were three players still unaccounted for. After several phone calls and rooms checked, game organizers found two of them, but a third was still MIA. Turns out there was a good reason for that: he was being stalked by a his ‘baby mama.’

The story we heard was that this young man was behind on child support, and had been located by the mother of his child, who lives in the Dallas area or nearby. Intent on getting her money, she started blowing up his phone early-morning Tuesday, challenging him to produce the necessary funds or risk her showing up and causing a big scene in front of scouts and team officials watching players’ every move.

Apparently, the gamble worked, and he was ready to make good, but there was a problem: she wasn’t waiting around for weigh-ins to conclude. That meant that, mid-weigh in, the young man had to find an ATM machine. Fast. Only, he couldn’t find one in the hotel lobby, so he had to run across the street to a convenience store, half-dressed, where the frustrated former paramour was waiting. He quickly withdrew the money and sent her on her way, keeping scouts waiting to get his height and weight.

The story has a happy ending for all concerned. After sprinting back across the street, he stripped down to his shorts, stepped on the scale, and satisfied the needs of the assembled evaluators.

Hopefully, the coming months will be less eventful for the young man as he seeks to make his NFL dreams come true.

Reinventing the Wheel

Tags

In this space, I hope I encourage readers to think of creating their own success, not trying to duplicate the success of others. Here’s an illustration of a group that may be falling into the latter category.

This week, I spoke to a man who’s launching an alternative football league. He’s likeable and personable, and I respect him for what he’s trying to do, which is build a business model that is not only profitable, but that also rewards fans who want football year-round along with players who fall through the NFL cracks. There’s absolutely nothing wrong with that. In fact, it’s laudable. But let’s look at the record.

About five months ago, the FXFL was in all-out media mode, doing radio, print and TV in an effort to sell the idea that a second outdoor football league could work. The league won a few fans that are well-placed in football circles, and it seemed like an idea whose time had come. I went to bat for the league with my clients, many of whom called me, asking if they should send players to the league. How viable was the idea, they asked? Would players actually get paid? I was cautiously optimistic. Whenever they called, I’d recommend the league, but also warn that the fail rate for these ventures is extraordinarily high.

Sure enough, after the early excitement of the league wore off, things began to darken. Stadiums were empty, publicity was mostly absent, and players began to complain of not getting paid. In the last couple months, I’ve fielded numerous calls from agents with players who left a job, an apartment, a girlfriend, or all three to take a chance on the FXFL, only to be rewarded with missed paychecks. I’m confident, or at least hopeful, everything will be resolved; FXFL Commish Brian Woods is a stand-up guy and we’ve forged a pretty good relationship. Still, the financial equation was never an easy one, and I wish I could say I never saw this coming.

The FXFL was not a victim of mismanagement or squandered opportunity. In the 13 years I’ve run ITL, others who’ve failed include, in no special order, the XFL, UFL, USFL2, AAFL and others who had varying measures of ‘success’ before fading into the night. Even the Arena League, which is relatively speaking a phenomenal success, took a year off to re-cut its deal with the players and reset its financial foundation. These leagues almost always go down, and go down hard. I hope the same fate doesn’t await this latest project.

So here’s my point. If you want to be an agent, or a scout, or a team owner, or whatever, I encourage you to study the profession really, really well. Know everything you can about it. Personally nterview everyone you can, read books, talk to people you trust, and learn all it’s possible to learn. And if you come to realize it’s a bridge too far, see if you can find another way to accomplish a similar goal.

That’s what I did. I’ve considered all of those professions, but came to realize none were viable, so I forged my own direction. I’m not holding myself out as some kind of unqualified success story, but I’m happy to have carved out a small niche in the business. You can do it, too. Just be flexible and don’t feel like charging through a brick wall is, necessarily, the answer.

A Football Extravaganza

Tags

,

This week is the Senior Bowl, which makes it a big week in the life of college and pro football. Though the media is starting to catch on to the energy, the personality and the football buzz of the week in Mobile, I still think this game (and this week) is one of the hidden gems of football. Here are a few thoughts.

  • I know of at least two people here this week that are budding members of the pro football business who have come here to find their place. No doubt there are many more. One of them is my assistant, Murphy, who’s invaluable to me, but who wants to get an unvarnished look at the life of a contract advisor. I’m happy to help push him out of the nest. Though this is his third Senior Bowl, this week he’s asked several top agents what it takes to be successful in this business. To their credit, they’ve pulled no punches. To Murphy’s credit, he hasn’t flinched at the answers. He’d be crazy not to be given pause by their responses, but so far, it looks like he’s unbowed. Everyone he’s spoken to is a leader in the business, with a lengthy career and a growing practice. You just can’t find that kind of expertise anywhere else in the league except at the Senior Bowl.
  • Of course, there’s more than just agents here. All 32 teams send most of their scouts and often their coaching staffs, too. You also get a lot of college coaches who come to go to bat for players on the rosters or to see if they can land a job in the NFL. It’s a little like a coaches convention, though my sense is that it’s not nearly as popular as a ‘jobs clearinghouse’ as it used to be. I think the AFCA Convention has replaced it in that vein.
  • Though you don’t necessarily have to be a credentialed part of the Senior Bowl to get a lot of out of it, getting credentials isn’t automatic. Yesterday was one of the rare times I got a first-person account of someone almost wasn’t approved. For the most part, if you’re in the business or can make a credible argument that you are, you’ll be approved. Many times, a person’s credential identifies him as merely a ‘friend’ of a player in the game or some other NFL official. I’ve seen it.
  • Even if you’re not credentialed, you can still come and be a part of the week. Having a tag around your neck gets you on the field and gets you into the various galas in the evening, but if you just want to go to practice, you can sit in the stands without getting hassled. What’s more, the Renaissance Riverview Plaza Hotel, the game’s nerve center, is open and the people are very hospitable. At night, people converge on a handful of bars in downtown Mobile, but only a handful, and they’re easy to find. Last night, walking thru the downtown area, it was clear there were several establishments that wanted Senior Bowl business, but only 2-3 that were actually getting it.

Find a chair

Tags

,

When I was a kid, one of the games our teachers would have us play was musical chairs. I don’t know if kids still play it or not, but if you’re a good bit younger than I, it involved children marching around a group of chairs that was one fewer than the number of children participating. When the music stopped, the one left without a chair had to depart from the group. Chairs would be successively taken away as the game proceeded until there was just one child seated.

In a way, we’re in a ‘musical chairs’ situation if you’re an NFLPA-certified contract advisor in mid-January. At this point. the number of legitimate unsigned NFL prospects is dwindling. Hey, the number of unsigned players of almost any skill level is dwindling.

There are a lot of reasons why you might have reached Jan. 15 without a client. Maybe you chose to take the year ‘off’ because the NFLPA gives new agents their exam results so late in the year. Maybe you trusted schools’ compliance departments when they told you players couldn’t speak to agents until their seasons had concluded (then you were thoroughly confused when all the top players signed immediately following their bowl games). Maybe you gave recruiting a real shot, but whiffed on all your clients, or found out that they all had exorbitant training demands. Maybe the kid you coached in Pop Warner was the only reason you got certified, and he decided to go with a veteran agent despite your relationship with him.

As you may know if you follow this blog — and most certainly know if you are an ITL client — I see the agent business as one of the strongest learn-by-doing experiences anywhere. No matter who you sign or how good their chances of making an NFL camp are, I think you’re making a big mistake if you don’t at least sign one player in your ‘rookie’ year as a contract advisor.

If you have a senior agent you’re buddies with, or some other person you trust who knows the ropes, reach out to him and find out where to go to find players with possibilities. Believe it or not, there are a few still out there. And if you need ideas on strategies for finding these players, I’d love if if you’d consider us. We’d love to help.

Late, but not too late

Tags

, ,

I spent last week in Charleston, S.C., for the second annual Medal of Honor Bowl, an all-star game that has grown significantly in stature in its brief existence as part of the pre-draft landscape. In my time there, I got to meet a young man named Jake Stenson, a slot back from the Citadel.

Jake had no representation going into game week, and when I met him, his initial question to me was, ‘will it hurt me not having an agent?’ I assured him it wouldn’t. I didn’t want him to rush into anything; in a week as important as last week was for his draft status, his primary focus needed to be on the field. After all, I figured he’d spend the week fielding queries from contract advisors anyway.

Yesterday, I got a call from Jake, telling me he was still without representation, so I offered to feature him in this space. I think it’s worth it to tell his story. If you’re a contract advisor still a little light on clients for the ’15 draft class, you could do worse than having a conversation with Jake, for a couple reasons.

  • He plays a position rising in importance in the league. Ten years ago, scouts dismissed the Wes Welkers, Danny Amendolas, Danny Woodheads and Julian Edelmans of the world as too small, too slow, and too lacking in skills to ever play in the league. Today, those receivers are on their second and third deals.
  • He’s pretty explosive. The Citadel is not, and has never been, a national football powerhouse, and isn’t seen as a fountain of grid innovation. Despite these limitations, Jake averaged 8.8 ypc last season on 68 carries. And though his duties were primarily in the running game, he pitched in seven catches last season.
  • He got to play in an all-star game. The value and importance of having such a platform as an all-star game is debatable for highly ranked, big-time players, but for the hundreds of players on the fringes of the draft, it’s usually a big difference-maker. Typically, 70-80 percent of players that go to all-star games at least wind up in camps. That’s a reasonable goal for Jake.
  • He’s not some tiny, elf-like guy. At 5-11/200, he’s got a little bulk and size to him. These aren’t the dimensions of your typical scatback.
  • His training is taken care of. If there’s one conversation I have with agents consistently in late December and early January, it’s about their frustration with prospects’ training demands. They’re often just not in line with their NFL chances. Not so with Jake. He’s the kind of high-upside, low-risk player that is rare today.

Interested in taking a flyer on Jake? Let me know at nstratton@insidetheleague.com. If you’re an ITL client, I’ll be happy to pass along his information.