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~ The daily blog written by ITL's Neil Stratton

Succeed in Football

Tag Archives: Football business

NFL Agent ABCs (re: training fees)

07 Monday Jul 2014

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Football business, NFL, NFL agent

The escalating costs of training draft prospects, along with even the lowest-ratest players’ expectations of training, has made the business of being an NFL agent an expensive proposition. There are a few ways of handling this without writing big checks.

The first way is to refuse to pay for training. There’s one big agent from the Midwest who represents several head coaches at big FBS schools, and he continually gets his coaching clients to (a) recommend him for representation and (b) encourage the players to train at the school, not at a combine prep facility. This works very well for the agent, but 99 percent of agents don’t have that kind of a coaching clientele. For the rest of the business, having a ‘no training’ strategy pretty much relegates an agent to the lowest of the lowest-rated clients, the longest of the long shots. Constantly going to bat for such players can be trying and can kill your credibility with the scouts and team officials.

A second way to deal with this is to offer to pay a set fee. You can call this a ‘stipend’ or a ‘signing bonus’ or an ‘allotment’ or whatever you want to call it. Your client can then apply it to his training, or to a place to live, or to nutrition, or whatever. What you often find in the business is that players take the cost of training for granted, and give their contract advisors very little credit for covering this. What they really want is something in their pockets. If you go this route, you’ve fixed your costs while also asking the player to take part in managing finances. Like the first strategy, this one is going to limit the prospects you can sign, but it’s also going to keep you from blowing through an unlimited wad of cash.

A third approach is to offer to split the training with the player’s family. This can be an awkward conversation, but if a player is truly looking for good representation and not just a free ride through the spring, it can work. More and more, parents are starting to get involved in the costs of training, but it can be hard to figure out what families have such resources. In this case, you’ll probably need to have a good trainer at the ready who’s nearby the player’s family so the living expenses can be reduced.

In all these strategies, you’ll need to find the right player to pursue this. Probably not one who’s being highly recruited, and one who has taken his studies rather seriously. We’ll talk more about finding players this week.

The ABCs of being an NFL agent

30 Monday Jun 2014

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Football business, NFL, NFL agent

In less than a month, about 250 men and women will arrive at the Four Seasons in Washington, D.C., to take the 2014 NFLPA agent exam. Since the business of being an agent seems to carry so much intrigue, I thought I’d shed a little light on the business this week. Let’s start with the registration process.

As of today, there are 814 registered NFLPA contract advisors. Step one for all of them was registering in January before taking the test the following July. Upon registration, your first fee ($2,500) is due. To register, you must have at least a postgraduate degree or seven years of experience negotiating contracts. Once the NFLPA approves your application, confirming that you have an advanced degree and that you don’t have any arrests, bankruptcies or other blips that might preclude registration, officials send a copy of the Collective Bargaining Agreement as well as other study materials.

Sometimes, it takes a while to get those source materials, especially if there’s anything that holds up the review process. If you’ve ever had any legal or financial trouble, the process could drag. I’ve heard of people not getting the go-ahead to take the exam until literally a week before the test is administered at the end of July. It can be very frustrating, especially if you aren’t an attorney or if you struggle with tests. Of course, that just adds to your costs, as buying flights just days before your departure can add hundreds of dollars to the cost.

Speaking of money, if you’re a person who’s really low on funds, consider waiting before you dive into the representation world. By the time you get the results of your exam, you will already be down $2,500, and no matter the results of your exam, it’s a good news/bad news proposition. If you didn’t pass, sorry! The NFLPA keeps your money and gives you another shot to take it next summer at no extra cost (besides the trip back to D.C. in July).

Then again, if you pass, congratulations! Now the NFLPA needs a $1,200 annual dues fee plus liability insurance of about $1,400, and even if you’re an attorney with your own liability insurance, you still need to buy this. Bottom line: to get fully certified and ready to roll as a contract advisor, you’re in about $5K (plus the cost of travel/hotel/food for the exam) before you fire your first shot, figuratively.

More bad news: you are forbidden from any form of recruiting until you pass the exam, and you won’t know your results until at least October. This means all other agents have attended agent days; gathered contact information; built relationships with prospects and their parents; and whittled down their recruiting lists for 3-4 months before you’re allowed to make your first call.

That’s enough to chew on for one day. We’ll be back with more Tuesday.

Dollars and cents

20 Friday Jun 2014

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football agent, Football business, NFL scout

If you’ve been reading us for our first week-plus in existence, you know we’re here to help people fight their way into the football business and climb the ladder against all odds. We’ve focused mainly on three areas: NFL scouts, NFL agents and high school football coaches, especially in Texas. Though all three have had popular modern movies made about them (Draft Day, Jerry Maguire and Friday Night Lights), some are a little more glorious than others.

Today I wanted to take a quick look at two career paths, scouts and prep coaches, at least in Texas.

Used to, entry-level scouts were called ’20-20 guys.’ That’s because they were hired in their early 20s and were making around $20,000-$25,000, at least in their first year or so. Based on texts from a handful of scouts this morning, new scouts are making in the $40,000-$50,000 range now. That’s about double the old days. The downside is that it’s a very volatile business, and changes at the GM level, and sometimes at the head coach spot, can mean you’re out and on the street. What’s more, it’s not always easy to find another job.

High school football coaches, at least in the Lone Star State, are probably starting off in the $50,000 range, too. That’s because entry-level teachers make around $40,000 in better school districts, and by the time you factor in the stipends involved with coaching a couple sports (football isn’t the only sport for most coaches), you’re in that $50K range. The big difference is that if your head coach gets reassigned, you’ve still got a job. The other big plus is that you’re not on the road 11 months out of the year, as a scout is. Of course, if you’re young and single, maybe that’s not such a big deal, but if you’re more focused on starting a family, coaching is pretty attractive.

We’ll continue to discuss various football careers next week. Happy weekend.

Dedication

19 Thursday Jun 2014

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Carl Mauck, Charlie Strong, Dallas Cowboys, Dan Pastorini, Football business, Houston Oilers, Houston Texans, John Paul Young., University of Texas, Wade Phillips

On Tuesday, as I’ve mentioned in this space previously, I spoke at a football clinic in West Texas (San Angelo, to be exact). The clinic, which brings in hundreds of high school coaches from across the state of Texas and much farther away, is an annual fixture on the calendar for prep coaches in the Lone Star State. While there, I was struck by a couple things there that really espouse the focus, dedication and single-minded effort that you see in people who are trying to accomplish a goal, in this case, climbing the high school football mountain.

The first example involves me. I was scheduled to speak twice about resumes and interviews, once on Tuesday and once on Wednesday, 90 minutes each. As it happened, I was slated to speak in a small room well off the main floor from 5-6:30 p.m. Also speaking at 5 p.m. was former NFL head coach Wade Phillips (one of the clinic’s co-owners), who was scheduled to discuss the finer points of defensive line play. His talks are always one of the high points of the clinic, and it showed, as he was given a two-hour time block.

Then, at 5:15 p.m., perhaps the most talked-about man in Texas football today, new Texas head coach Charlie Strong, was taking the dais for 20 minutes. So if you were a wide-eyed coach looking to learn as much as you could sometime in the late afternoon around 5 p.m. on Tuesday, your choices were a former NFL coach with three of the state’s teams (Texans, Cowboys and Oilers), the new head coach at the state’s biggest and most storied football school, and . . . me.

I should mention that you also had the option of hearing me speak — on the same topic — on Wednesday at noon.

Given all these circumstances, I was pleasantly surprised that we had 11 attendees. At least one is a current head coach in South Texas. Another, Deer Park assistant coach Nolan Patterson, is a longtime friend and a hot name in coaching circles who’s made it to the finals for several coaching jobs so far but not quite gotten his first top post. There were several more, and I hope they all get to the summit. They certainly are willing to pay a price for the chance to improve themselves.

The second example involves a coach named Paul Banks. I was fortunate enough to be invited to a dinner Tuesday night that was a sort of reunion for former Oilers players, coaches and training staff. Oilers greats Dan Pastorini and Carl Mauck were there along with several coaches. Paul was also there as a guest. At one point, John Paul Young, whom I’ve mentioned previously in this space, asked him to stand up and raise his hand. Paul’s a coach in Memphis, Tenn., and on his finger was a state championship ring for a title his team won last year. Here’s the story of Paul and his devotion to Angelo Clinic.

Now, Paul didn’t win a state championship because he’s been coming to Angelo Clinic for almost 20 years, and he didn’t win it because he used to take a Greyhound bus to the clinic, by himself, every year. It’s also not because he chose to honeymoon in San Angelo when his wedding day conflicted with the clinic schedule. But it didn’t hurt. And here’s my point. You’re going to have to take some chances on the road to success, especially in football. It might be missing the opportunity to hear two coaching titans speak on the off chance you’ll hear something that will help you get a job. It might be riding long hours across the country, knowing you could learn some coaching tips you can apply to your own team. There will be no guarantees.

I know I’m not passing along any secrets here, but I’ve always found it helpful to see the kinds of sacrifices others make, especially when, in Paul’s case, they pay off.

I encourage you to keep believing, keep working, keep taking risks and keep doing what it takes to make your dream come true.

First-year agent lessons (cont.)

18 Wednesday Jun 2014

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football agent, Football business

Today we decided to fuse War Story Wednesday with Tuesday’s theme and continue to roll out first-hand experiences from selected first-year agents.

Coral Springs, Fla.-based Jason Beneby, who represents Falcons DT Nosa Eguae: “There are a few (lessons I learned). One is, knowing the true NFL evaluation system of a player. I think once you understand and have the ability to separate what the mass media think compared to what people in the business know and understand, that point can’t be stressed enough. I would also stress bringing in players with good character and the drive for hard work. There’s a sense of entitlement in this generation of players and the key is to make them understand their work is not done just because they entered the draft and signed with an agent. It’s not about living life like you’re on an NFL team because you’re not. You want players that are good character. The NFL’s reality and a player’s perception are two different things.”

Bellevue, Wash.-based Scott Weitz, who represents Cardinals WR Kevin Smith: “I wish I’d raised investors so I could go after guys with a bigger piggy bank, to pay for the training and whatnot. The other thing is, to really focus on the quality of guys you get rather than the quantity of guys you’re getting. One of our internal goals was, we read an article on (an agent) that signed five guys in a previous draft class, and that was kind of our goal, and he was getting publicity, and (we learned) it’s not that hard to sign five guys that aren’t getting recruited, but it’s hard to sign two guys that are getting recruited. And you learn that once the draft comes, it’s not always easy to be on these teams’ radar and at that point you’re just dealing with disappointed guys afterwards. And another thing, you gotta have ITL behind you, especially that first year.

Fargo, N.D.-based Michael Gust, who represents Redskins CB Bryan Shepherd: “You don’t know what you don’t know. And frankly, that’s why everybody should sign up for (Inside the League). Your emails and the phone calls (you and I have) had . . . you don’t know what you don’t know. Unless you work at a firm that does this, and you come from that background, you don’t know anything about it. And even if you have that firm experience, sports management firm, until you’re actually the one dealing with the player face to face, one on one, you don’t know what you don’t know. Inside the League provides you with that info, (and informs) us of what we should know.”

Hard lessons of a 1st-year agent

17 Tuesday Jun 2014

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football agent, Football business, New York Giants, New York Jets, Washington Redskins

At ITL, we take our job of helping new football agents very seriously. In the football business as in life, it’s one thing to think you know about a topic, but until you actually dive in and try to swim with the sharks, your eyes haven’t truly been opened.

This is especially true for contract advisors. Sometimes when we reach out to folks registered to take the NFLPA exam, they’re full of pluck and confidence, even cocky. Sometimes they’re a little nervous. Very often they’re somewhere in-between. But one thing is always true: after their first year, they have a dramatically different take on things.

For the last two summers, we’ve interviewed our clients after the conclusion of their first year certified by the NFLPA. Their thoughts go into our newsletter aimed at those aspiring to one day be agents. We only interview the ones who actually have players on NFL rosters, which is a fraction of the entire class. In other words, this is a select group that has at least experienced some measure of success. The last question we always ask is, ‘What’s the lesson you learned that you wish you’d known a year ago?’ Their answers are always insightful and interesting, but we have to edit them so they’ll fit the restraints of our daily email. We thought we’d pass a few along in long form.

Chicago-based Ronke Champion, who represents Giants FS Kyle Sebetic: “You need to do your homework on a player before you agree (to represent someone). Being a new agent, you want to just represent somebody, but it’s a lot of work to represent a player who’s not going anywhere. When it’s all said and done, the kid who I was doing a favor to his parents was the one who gave me the most trouble. My business got really busy then and I didn’t think I could do it. As a new agent, we just want to represent people, but those longshot kids are the ones that call the most and have unrealistic expectations. When his mom accused me of being a woman and not knowing what I was doing (because I was a woman), I said, you have my permission to go find another agent. I said, ‘You need to talk to me and tell me how you get that feeling. I have another kid getting calls every day, and your son isn’t getting any calls, and that’s not my fault.’ My advice is, don’t sign a kid — help them but don’t sign them — if they don’t have any chance.”

Slidell, La.-based Dr. James Gilmore, who represents Jets TE Terrence Miller: “Don’t assume that just because you’re getting to know a player that they’re going to sign with you. They aren’t yours until they sign the SRA. I traveled to the Cotton Bowl to hang out with (a player’s) family, and was about to go to one of the all-star games, and said, ‘You go on your own, and enjoy yourself,’ and he called me from the bowl game, and he told me he put (my) name on the list as his agent, and I was assuming things were well, and when he got home from his bowl game, he called and said he was going with someone he met at the bowl game. After two months of really good courtship, at the end of the day, his parents made him go with someone who had been doing it longer. He said his dad made him go with experience, and the other agent came to his house. Never assume. If I was smarter, I could have signed him at the Cotton Bowl, but being new to this, I was like, ‘take your time.’ It was like a new friendship, but it’s a business relationship that’s not filed until they sign the contract. Until the SRA is signed, they’re not yours.”

 

 

A bit about our service

16 Monday Jun 2014

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Arizona State, Art Briles, Baylor, Chad Morris, Clemson, Football business, Inside the League, Kliff Kingsbury, New York Jets, NFL, sports agent, Texas Tech, Todd Graham

I’ve alluded to the fact that I’m speaking at a clinic in San Angelo this week. I wanted to expand a bit on the subject of my talk and why I’ll be there.

I’m one of six partners in Champions Search Firm. We’ve got some cool videos and we’ve even been referenced (indirectly) on si.com once, but we prefer to stay in the background (though that’s becoming harder and harder to do). Our mission is simple. We work with schools that have vacancies on their athletic staffs, though at this point I’ll admit the only positions we’ve helped fill are head coach and/or athletic director, though we have the bandwidth to help in much more than that. Soon, our website will provide a way for school districts to look for coaches, sorting them by their qualifications, experience level, or other criterion.

I know that coaching high school football may not seem glamorous or lucrative, and to some degree that’s true. However, salaries aren’t that bad after a few years, and the facilities and stadiums are very nice: two high school facilities (Galena Park ISD Stadium outside Houston and Eagles Stadium in Allen, outside Dallas) have hosted college football all-star games since 2007. Meanwhile, high school coaches here often use their careers as platforms into college and pro football. Fun fact: as recently as 1997, four of the hottest coaches in college football — Baylor head coach Art Briles, Texas Tech head coach Kliff Kingsbury, Arizona State head coach Todd Graham and Clemson offensive coordinator Chad Morris — were coaching or playing Texas high school football. That same year, Jets Director of College Scouting Jeff Bauer was coaching high school football in the Houston area.

We’ve been fortunate to have helped schools hire more than 30 coaches in the last eight years, plus one college coach. Typically, we’re engaged by the school and we help them through the hiring process, conducting interviews and doing background checks, and then recommend a predetermined number of finalists. The school then picks the candidate it feels is the best fit.

We’ll have more on our firm and keep you posted on the clinic here later this week, so stay tuned.

Perspectives on personnel jobs

09 Monday Jun 2014

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Arizona Cardinals, football agent, Football business, Inside the League, NFL

I just texted a friend of mine. He’s got about four decades of scouting under his belt, but despite having as much or more experience than virtually any personnel man out there, he’s been out of the NFL for about five years now. He’s hoping (and I’m hoping, because he’s been a great friend) to get the news this week that he’s been hired on with a new team.

Meanwhile, I have still another friend who’s got about the same level of experience, and who’s looking around. His prospects are few, and he’s getting concerned. What’s more, he knows that if something doesn’t happen in the next 2-3 weeks, it’s probably not going to happen, and he’s looking at selling insurance. I try to allay his fears, but knowing how hard it is to get a job, I don’t know what to say.

So what does this have to do with educating young people about working in the NFL? Sometimes it’s better to start at the end of the story to illustrate a point. Today let’s talk about scouting, and what you need to know if you’re hoping to be an NFL GM some day.

There is no specific pipeline into NFL scouting, despite programs that promise to enhance your chances. Typically, teams start looking for interns in the spring and summer, hoping to begin filling these unpaid positions by mid-summer. Who handles the process? It varies. I know a few years ago the 49ers’ GM was handling entreaties himself. Other teams have applicants go through their Directors of College Scouting, while others have everything sent directly to Human Resources. That’s one of the things that make applying to teams tricky; there’s a trial-and-error element just to find out where to send your resume.

Interns may start anywhere. There are probably a dozen NFL scouts who started out as training camp aides, telling fans to get behind the velvet rope or dragging water jugs around. Arizona’s John Mancini started out in tickets, then merchandise, before finally getting his chance in personnel. One way or another, you can expect to put in a year or two before you really get a chance to go out on the road and put a watch on someone.

The profile of a young person being hired into scouting departments today is probably an ex-college football player who’s 23-25 years old. Chances are he already lives in or has a background in the city of the team that hired him (we’ll discuss geography and its importance later). Typically, he was picked from 200-300 applicants.

Now for the discouraging part. He’s also almost surely got a connection to someone on the team. Not always, but very often. I remember a few years ago calling a scouting friend who’s actually now a GM. I wanted to learn more about the hiring process for young scouts, so I asked him, how does a kid get hired as a scouting assistant? He answered by asking, ‘Why, you got someone?’ That was the tone as I continued to ask other friends in the business. Most of the time, if you’re trying to get into the business, you need a ‘champion.’ That’s something else we’ll develop more later.

There’s one more aspect of the business to discuss that’s become a bit of a trend. The Patriots’ success over the past decade-plus has had a major impact on the way teams do things, and that includes scouting. Historically, teams hired seasoned ex-coaches as scouts, expecting them to not only gather 40 times and background info from their contacts but also to develop opinions about players. From there, they’d make recommendations. The Patriots, however, have always centralized their decision-making at the upper-management level in tandem with head coach Bill Belichick. They only want their scouts to gather facts, finite things with little wiggle room like heights, weights, whether a player has been suspended, how many kids he has, etc.

The Patriots count on their experts to have opinions. Other teams have seen this, and in many cases have adopted this philosophy. This is good news if you’re fresh out of college and hoping to become a scout. However, it’s driven down scouting salaries, devalued experience, and lowered expectations for people in personnel. It’s really ramped up turnover in scouting departments; we tracked more than 100 changes in scouting departments last year and almost 150 in 2012. It’s also made it way harder for scouts who came up before the Patriots’ Way to find a new job. That’s why I’m really hoping my friend lands back in the NFL today, and my other friend can beat the odds before he has to launch a late career in insurance.

Kicking off

05 Thursday Jun 2014

Posted by itlneil in Getting started

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football agent, Football business, Inside the League, NFL

Well, where should I begin? I guess I’ll just dive right in.

If you’re here, you probably follow me on Twitter, or have met me at an all-star game, or have heard I’m some guy that talks about how to get a job in football. You may be an aspiring NFL agent or scout. You may have received one of our newsletters series specifically for NFL financial advisors, NFL contract advisors, parents of prospective NFL players or combine prep trainers. You might also know me from my work with Champions Search Firm, which helps schools fill vacancies on their athletic staffs, especially in Texas. If you’re any of these people, welcome.

If you’re not any of them but you’ve found this page, welcome just the same. As you may or may not know, Inside the League, my regular site, is widely read by people in the business of football, college and pro. Here’s a brief bio. We’ve been blessed to work with the contract advisors for about two-thirds of players in the NFL plus most of the major financial firms and top combine prep facilities. We don’t do mock drafts, or player rankings, or rants, or stats. Just straight talk and info for people in the business. However, until now, I didn’t really have a platform for speaking to those who don’t need the directed, somewhat nuanced information we provide at ITL. Many folks, young and old, are serious about being a sports management professional but don’t quite know where to get started. Well, we want to help.

We’ve started to offer hands-on aid to people who are trying to get a leg up on the industry, and we’ll share what we’ve learned here. We’ll also share words of wisdom and experience from people who are already living their football dreams. That might take the form of interviews, or YouTube videos, or whatever. The main thing is, we are excited about people who are excited about making football their profession, and we want to help.

Rather than droning on and on, I’ll close for now. But I’ll be back. If you have any ideas on topics, or want to talk further about the industry, or anything else, you can reach me here.

Thanks for joining me on this ride, wherever it takes us. It’s gonna be fun. I can hardly wait for tomorrow.

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