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30 Thursday Jun 2016

Posted by itlneil in Agents

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NFL agent, Parents

Earlier today, my wife and I found out that our oldest son, Jake, was a late addition to the all-star swim meet for his region in his best stroke, breast stroke. My first instinct was to run to Facebook and post it (after all, isn’t that where it’s acceptable to brag these days?) but then thought better of it.

Many parents of NFL prospects aren’t so circumspect. It’s not just social media, of course. So many parents of NFL players — and, increasingly, parents of NFL hopefuls —  see their kids as their ticket to status, and they don’t mind using their sons’ agents (and even prospective agents) as a vehicle for that status. Here are a few examples.

  • Yesterday, I was on the phone with an agent who had his first draftee in 2015. Believe me, this young man was a surprise draftee by any measure. At any rate, by the by, the young man’s mother found out that his agent’s wife’s cousins are well-known actresses/singers. “Seems like an NFL player’s mom should be able to get a job with someone like that,” she chided the agent. When the agent politely explained that he couldn’t make that happen, he was the player’s ex-agent within a few months. “What am I supposed to do?” he asked me. “Tell my wife’s cousins that they should give my client’s mother a bunch of money?”
  • A few years ago, an NFL cornerback’s mother kept bugging her son’s agent to fly her cross-country to one of her son’s games. He had trained this player in the expectation that he’d go Top-100, but alas, he’d been drafted much later than that. Still, eager to please the player’s mother, he bought her flight. She promptly called. When he answered, ready to accept her thanks, instead she complained because her seat wasn’t in first class.
  • In 2006, an agent friend recruited an SEC player aggressively on the expectation that the young man would be a combine invitee who’d be drafted in the top three rounds. Though he got a Senior Bowl invitation, he was snubbed by the combine. This didn’t stop the player’s father from asking for a flight plus accommodations in Mobile. My friend swallowed hard and picked up the bill. However, when the player’s father asked for all his meals to be covered that week, my friend told him no. “I don’t think Reggie Bush’s agent tells him no,” the father replied.

These are just the stories I can think of off the top of my head. With recruiting starting to heat up, and players’ parents more entitled than ever, I’m sure I’ll be hearing plenty more similar stories in short order.

Your 4th and 1

20 Friday May 2016

Posted by itlneil in Agents, ITL

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NFL agent, Parents

Thursday, we talked about how in football, as in life, sometimes it’s hard to understand   the difficulty of sifting through an abundance of talent in the draft process, in the hiring process and elsewhere. I found one more parallel between football and life this week as my partners and I tried to identify the best candidates to fill a post at a Texas school district.

At one point this week, as we discussed a candidate, the founder of our firm, Bob Ledbetter, asked if this person had the temerity to make a call on third and 22 with the wind in his face? Would this candidate really have the guts and gravitas to face down tough situations without blinking?

It made me think about the times I’ve faced such situations, and when I’ve seen others face them. It also made me wonder if I’ve faced fourth-and-one decisions in my life and didn’t even realize it.

For example, several draft-eligible players and their parents faced a fourth-and-one over draft weekend when they went undrafted and unsigned. For all practical purposes, they failed to convert. Many of them, however, and maybe most of them, think they failed on a third and two. They still see the NFL as an eminently makable goal if they can just land in the CFL, the AFL, or even some European league. They don’t realize that if they failed to land an undrafted free agent deal, the CFL and AFL are uphill battles at best and, realistically, long shots.

Of course, we all face our own 4th-and-1 situations. At 47, I failed to convert on my original goal of working in an NFL front office when I was offered the chance, at 27, to work as a business office intern with my Saints. I’d be leaving a job as a sports writer in Beckley, W.Va., for an unpaid job in New Orleans. Ultimately, I was afraid to make that kind of leap of faith, and I hoped it was just an incomplete pass on 2nd and 10. Nope. It was much more than that.

The story has a happy ending for me. I was offered another chance to convert on a similar goal at 33 when I launched ITL. It would give me the opportunity to stay relevant in the game I loved and, maybe someday, even raise my family with the money I earned. At the time, I thought it was maybe a second-and-five situation in my goal of working for an NFL team; I’d go in, prove my worth, sharpen my eye as a scout, and wait for teams to line up, offering scouting jobs. In truth, it was my fourth and one for having a viable job in football. By God’s grace, I converted that one. Seven years later, with Inside the League underperforming, I was probably facing a fourth and one when I returned from the Hula Bowl, unemployed and down on the long-term prospects of ITL. If my wife hadn’t essentially dared me to retool ITL and make it into the service I originally had intended, I know I would have charged into the middle of the defense and stopped short.

A lot of people from all walks of the football business read this blog. Some of them are third-year agents who never got anyone signed and face having to take the test over again. Some are college students pursuing a degree in sport management and hoping to win a toehold in the business somewhere. Some are professionals weighing a change in course to pursue a job that captures their passion. Others are players in indoor leagues all over the world.

No matter who you are or where, I encourage you to take a long look at where you are and where you stand in accomplishing your goals. Even if you didn’t get the yards you need for one goal, it may be first and 10 for you elsewhere.

A QB’s Dilemma

22 Tuesday Dec 2015

Posted by itlneil in Agents, Coaches

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NFL agent, NFL Coaches, NFL Prospects, Parents

I’m working with the family of a QB who’ll be part of the ’16 draft class, and I had a long conversation with his father today. I thought his perspectives on the coming draft, and what concerns he has for his son, were interesting, and I thought they shed a lot of light on the decision-making process. Without providing specifics that would give the young man away, here are a few observations on our discussion.

  • Marketing is a major concern: We talked at length about the marketing situation that faces his son. As we recounted in last week’s blog post, quarterbacks, receivers and running backs are really the only three positions where a player can make considerable off-the-field money. For this reason, the father is seriously weighing the value of splitting off his son’s marketing work to a firm that specializes in it (normally it’s something that the contract advisor is left to do).
  • What can an agent do?: There’s a perception, especially among lower-rated players, that an agent can get a player drafted much higher than he would without a good agent. Is that true? Yes and no. However, one thing that a good agent can do is get his client to the highest-rated all-star game available, and if the Senior Bowl is attainable, that’s big. That’s a major issue for my friend.
  • Coaches are a major influence: I already beat this drum pretty hard already in this space, but when it comes to the major draft prospects, it’s rare that there’s not some coach offering (usually unsolicited) advice. Some of the coaches have the player’s best interests in mind, but some are getting some form of compensation from interested parties. The hard part is figuring out who’s up to something and who’s trying to help.
  • Training decisions are tricky: When it comes to quarterbacks, release and footwork are critical, and the wrong trainer can come in and try to rework things, just to put their own spin on things. That’s why finding a QB coach who is willing to yield on some things but be forceful and stern on others is pretty important.

The Box

16 Monday Nov 2015

Posted by itlneil in Agents, Scouts

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NFL agent, NFL draft, NFL Scouting, Parents

As we wind down the college football season, I’m getting more and more calls from agents and parents on issues regarding the 2016 draft. Some are related to agent selection, and many are related to leaving early. Maybe you have similar questions. This week, I’m going to discuss these topics and the different factors associated with the topic.

Today, I got a call from a recently certified agent who’s been in talks with a redshirt junior at a major BCS school. The young man is a receiver, and my friend asked what he should tell the young man, who’s strongly weighing departing for the draft.

The first thing I asked was, does he have the ‘three legs of the stool,’ i.e., size, speed and production? The agent responded that he has two of them: he’s put up wild numbers this year, and he believes the young man has sub-4.5 speed. The only problem is that he’s well below 6-feet tall. Though that’s not a deal-breaker, it’s become an important box to check. Of the 263 receivers who opened the season on NFL rosters, 193 were 6-0 or taller. What’s more, there are only 44 receivers under 5-11 in the league, and over the last three draft classes, only 32 are under 6-feet; 19 were undrafted free agents.

It all added up to a young man who probably fits as a late-round selection and maybe a camp guy.

On the other hand, he’s got enough credits to graduate. He’s fully healthy; there’s no guarantee the same will be true this time next year (and scouts are not especially forgiving). There’s a great chance one or more of the coaches on staff will be elsewhere next season, as well as his quarterback. In other words, he’s in a box.

My friend really wants to do what’s best for the young man, but he’s in a box, too. He’s already talked to scouting sources who’ve drawn the same conclusion. He can recommend that the young man put his name in with the draft advisory board, but given the new way the board is handling reviews, it’s unlikely there will be any useful information.

If he recommends that the kid go back for his senior year, he comes across as education-oriented and well-meaning, but if there’s an injury, it may dash the young man’s chance to do something special. If he encourages the receiver to leave early, he may look like the stereotypical greedy agent if he goes undrafted.

Unfortunately, many young men are facing a similar dilemma. There’s no clear, cut-and-dried answer. That’s what makes this time of year so difficult.

This week, we’ll discuss the factors one must use to make this decision. We’ll discuss the factors one must consider when seeking feedback from scouts, coaches and family members, and we’ll handle other questions we get via Twitter or in the comments section of this post. If you know someone facing this dilemma, I hope you’ll encourage him to check us out this week.

 

The End

30 Monday Mar 2015

Posted by itlneil in Agents

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NFL agent, NFL Prospects, Parents

I get a lot of players and their parents who reach out to me this time of year. Many of them are seeking an agent who can help sell them to NFL teams. I tell them this week is a sort of ‘line of demarcation’ for NFL evaluation.

At this point, a draft-eligible player’s college career, all-star play and combine are long in the books. He may be working out for teams at his pro day this week, but most are done. That means there are no more opportunities to spark interest for scouts and NFL teams unless players are invited to do so. Now, some NFL teams hold their own local workouts for players who competed in high school or college in a team’s metro area, but the number of invitees is usually limited to 20-30 players, maximum.

This is why, even though I know they don’t want to hear this, I tell most players I speak to at the end of March that if they are NFL prospects, they will know it by now. They are getting calls from scouts, scheduling private workouts, getting invited in for visits, or at least getting some form of correspondence from people in personnel. If they are not, it may be time to move on.

If a player is willing to accept this and still wants to pursue his dreams, he probably needs to do something to spark new interest in his playing ability. Usually, this has to take place on the field. He has two main options. One is the Arena Football League, which started play this weekend. Arena teams are always looking for local players they can plug in when injuries strike, but they pretty much have to be local. AFL teams don’t have the budget to be able to bring in people from across the country for workouts.

The other outlet is the CFL. I generally discourage players from going to these cattle call-style open tryouts, especially before a player’s pro day, but if he has run the winter gauntlet with NFL teams and still not won anyone over, it may be time to see if there’s interest up north. Most of these workouts charge $100 (usually cash only), and there will be plenty of them all over the country in April. Most agents take a pretty dim view of these workouts because the chances of success are pretty minimal, and I’d agree with them. However, if a player makes it to the end of March without much interest from NFL teams, odds are long anyway.

Look, anything can happen, and the last thing I’d want to do is rain on a young man’s parade. At the same time, I think it’s important to be straight with people. As I always say, the NFL is not for the good, but the great, player. It’s rare for players to make it to college athletics, much less professional sports. Every young man doesn’t fit that profile, and there’s no shame in that. All you can do is give it your best shot.

A tale of two dads

24 Friday Oct 2014

Posted by itlneil in Uncategorized

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NFL draft, NFL Prospects, Parents

As you know if you read this blog, I have a free newsletter detailing the pre-NFL draft process that I send at no charge to parents of NFL draft prospects. As a result, as I’ve promoted this, I’ve had a lot of conversations with fathers of players hoping to be drafted next spring.

Two dads I spoke to recently were polar opposites, one a perfect example of the way parents should be and one more closely resembling the way they (unfortunately) sometimes are.

We’ll start with the one that maybe doesn’t yet get it. He called because he wanted to interview me before consenting to receive the newsletter; his son is most likely strictly a camp guy, though I didn’t dare tell him that.

From the moment we started talking, I knew he was very skeptical that I had anything to offer. He’d ask a question and I’d answer it, followed by a long pause, as if he weren’t impressed and was looking for something more. At one point he asked how I got paid, even though I had already told him (over and over) that what we were discussing came with no obligations whatsoever. When I finally conceded that mine was a subscriber service, though that was completely separate from the newsletter, he chuckled. I guess he was looking for an apology for my running a for-profit service. But that’s not really what bothered me.

What bothered me was that when we were finishing things up, and I was trying to patiently reiterate what I had already told him — that though there was plenty of ‘draft information’ on the web, the data I was offering was tailor-made for him — he was pretty dismissive. “There’s lots of information on the Internet, and you can find anything,” he assured me. “The problem is finding out what’s reliable and what isn’t.”

We closed with him informing me that he’d talk to his son and that they would decide if the promise of my (free) newsletter was worth their time. I’m going to go ahead with my life rather than waiting for that call.

The other dad I spoke to has been a pleasure because he really ‘gets it.’ We spoke just this week for the first time, and before we did, I called around and did a little legwork on where his son stood as a prospect. As I feared, I got back that his son is a solid college player who probably figures as a late-rounder or perhaps priority free agent.

When we got to the part where I wanted to offer up the scouts’ opinion, I remember wincing as I began. How would he react? What would his response be? I was pleasantly surprised. “That’s pretty much what we expected,” he said. The rest of our conversation continued in that vein, with him asking detailed questions about the process and my opinion on a smart course of action. It was refreshing to speak to a parent who is invested in his son’s career, but clearly hasn’t put blinders on. He knows and values the opportunity that’s ahead for his son and realizes not to take it for granted.

Maybe that’s what makes me the most frustrated by the other father. As a father myself, I try to remember that the things that make my boys special to my wife and me are maybe not so rare. But the number of young men who’ve had a little college success and aspire to an NFL career is NOT rare. Not by a long shot.

Wherever you are in your career — parent of aspiring player, aspiring football professional, media, current NFL agent, whatever — be reasonable in your approach, and understand that the place you want to be isn’t assured. It will make things a lot easier as you hit bumps in the road.

Making friends and enemies

21 Tuesday Oct 2014

Posted by itlneil in Uncategorized

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NFL Prospects, Parents

October is always an interesting time for me because I spend much of it calling the parents of NFL draft prospects to offer my free newsletter. It’s a series that runs about six weeks and details the NFL draft process, and I launched it just last year. It was very well-received, so we’re rolling it out again this year.

Anyway, it takes me about two weeks to call all the names in my file of about 600 sets of parents. It’s a little bit of a logistical dilemma because we’re calling parents from sea to shining sea and involving every time zone. Whenever I do this, I realize I’m living the life my clients live every day. Though less and less recruiting involves calling someone out of the clear blue sky and proffering your services, being in the sports industry is all about making an introduction with three important traits: it’s brief, it impresses on the person that you are knowledgeable and worthy of knowing, and it makes you likeable. That’s hard to do, whether you’re knocking on someone’s door, calling their home phone number (not as many of those as there used to be), or any other forum where you’re communicating with someone in real-time and not sending a text or an email.

Today, I wanted to share a few notes and observations in hopes that the next time you’re in a ‘cold call’ situation you won’t feel so exposed.

  • So far, I’ve called the numbers of 349 sets of parents. I’ve probably made at least 100 more calls than that when you figure in the times I found two (sometimes three) numbers and tried both of them. I’ve got another 150 or so calls to make this week.
  • The longest period of time I spent calling folks was just under seven hours straight. That was a long seven hours.
  • The spiel I leave on voice mails is about a minute long. That’s probably a little longer than it should be.
  • Nine times I’ve called and they weren’t interested. I don’t know why, but that stings. I think there are two reasons you’d turn down free information: you’re afraid you’re getting sold something — I’m not — or the school has conditioned parents you to see all people not associated with the school as Ebola carriers.
  • So far I’ve been hung up on three times. Once I called, got cut off, then called right back and got hung up on. Turns out the first time I had been hung up on, too. I’m a slow learner.
  • I called one household last night and got the player’s father, who’s an ex-NFL player. He was pretty irate that I had called, and cut me off mid-pitch (though at least he didn’t hang up on me). It’s kinda funny because he played decades ago, and the game — and the draft process — have changed a LOT since he was going through. I guess he’ll have to learn on his own. Then again, maybe he won’t; his son’s not a hot prospect.
  • Sometimes I call and I’m greeted very warmly once they understand who I am and that I’m offering something informative and free. That’s always gratifying.
  • Seven times so far I’ve called and gotten a fax line. I usually stay on the line long enough to hear most of that weird noise the fax makes. I’m weird.

War Story Wednesday tomorrow. I’ve got something inspired by a phone call I got from an old friend this weekend. See you then.

What really matters

07 Tuesday Oct 2014

Posted by itlneil in Agents

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NFL agent, NFL Prospects, Parents

Tonight I’ll be speaking to parents of 2015 NFL draft hopefuls at a Houston-area hotel on behalf of a client in the financial planning industry. We’ll talk about the entire draft process from A-Z and answer any questions they have. Hopefully I’ll pass along a few things they hadn’t thought of, and they’ll be bold enough to ask questions if there are things I miss.

Usually when I address parents, I want to throw the kitchen sink at them. I want them to leave with every detail, to know things they never even thought about knowing, but tonight I’m taking a different approach. I’ve pretty much condensed things down to the bare minimum. I’m hoping this will give them more takeaways that they can actually use versus just bombarding them with knowledge so I can show what an authority I am.

If you’re in Houston, I hope you’ll join us tonight at 7 p.m. at the Houston Marriott Westchase (email me for more details or leave a comment here). It’s free, of course. If you’re not, here’s the SUPER-condensed version.

  • There is no ‘magic list.’ There are probably 500 players that every NFL team knows inside and out, and who will be given serious consideration in next spring’s draft. However, every year there are more players — it’s hard to put a number on how many — that only a few teams even know about, yet they wind up making NFL rosters. I’m not saying these guys wind up as future all-pros, but some have nice NFL careers. The point is, this is an inexact science.
  • No agent can get you drafted. I don’t care what they say when they’re recruiting you. I don’t care how long they’ve been in the business, or how many NFL clients they have, or how popular they are on Google, or whatever. An agent can help you along the process, and maybe with the right connections he can get a player signed as an undrafted free agent who might not otherwise have gotten that invite, but no one can turn a seventh-rounder into a first-rounder, or a non-draftee into a fifth-rounder. No amount of experience, or promotion, or combine training can do that.
  • If you want to improve your chances of making an NFL team, work on your speed and athleticism. Every year, I get agents who brag on how many reps their clients can do, and how strong they’ve gotten in combine prep. The thing is, that’s something they can do after the draft. NFL teams are seeking explosive players. They want players who can run faster, jump higher, and push past the other guy. Violently. The players that show they can do that consistently at the combine or their pro day wind up going from a late-rounder to a mid-rounder or from undrafted to drafted.

Parental guidance

04 Thursday Sep 2014

Posted by itlneil in Agents, ITL

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ITL, NFL agent, NFL Prospects, Parents

This morning, I read an email from the parent of a player who was part of the 2013 draft class. This player was an average draft prospect; he participated in an all-star game, but not a top-rated game such as the Senior Bowl or Shrine Game. He played at a big-name, high-gloss, nationally ranked program, but wasn’t a four-year starter and wasn’t highly decorated. Despite this solid-but-not-glowing resume, his parent was decrying the NFL for snubbing him and trashed the FXFL, the upstart league that kicks off this fall and hopes to become a developmental league for the NFL.

This afternoon, I was talking to an agent who’s also a friend; he’s been an ITL client for years. We were discussing a member of the 2014 draft class who had beaten the odds and signed with a major agency despite meager long-term NFL prospects. My friend said his agency had taken a run at the player, but pulled off early because his parents saw him as The Second Coming, and had been dismissive toward most agents during recruiting in his senior year. He wound up going late in this spring’s draft.

On Wednesday, I read an email from an agent who’s a longtime client. He signed a player as part of the ’14 draft class from a small-time FBS school with a mediocre record during his career. This player only started one season and recorded minimal stats his senior year, but he tested out of sight at his school’s pro day, and on the strength of his 40 time, landed a camp invite this summer before getting cut last week. This agent, who’s very conscientious, led off his email with the statement, “If I don’t get him a workout, his father will blame me for the rest of his life.”

So here’s the common thread to these three stories, which aren’t uncommon this time of year: unrealistic parents. If you’re the parent of a college athlete who entertains dreams of an NFL career, please read and re-read the following paragraphs.

The NFL is not a league for good players. It’s a league for great players. The league also offers no reward for starting four years in college; or for being a scholarship player at a big-name school; or because a player’s parent is an ex-NFL great.

If your son is ‘on the street’ right now, i.e., not on the 53-man roster OR the (newly expanded this year) practice squad, it’s because he’s not good enough, and he has more work to do. Don’t take this personally, but also, don’t dismiss this. If he’s truly interested in playing in the NFL, he needs to find a place where he can get better. Now.

I know that, for parents, it’s very frustrating to see a son miss out on opportunities, given that he’s always enjoyed success on the gridiron. However, if you’re truly interested in helping him get to the NFL, swallow your pride and take a good look around, and acknowledge that he’s got a long uphill battle if he’s not in the league. His failure to make it is not due to his agent, or a coach, or a league that’s unresponsive. It’s simply because he’s not good enough (yet). Do what you can to help him improve his game. Don’t blame someone else.

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